What’s the Cost?

When it comes to cost, two things should never be
viewed at face value:

1. Education
2. Clients

Education isn't a cost…it's an investment. If you
invest $20 in a book, $200 in a product or $2000 in
a coaching program or seminar – what matters is
the return on that investment.

I've read $15 books that I know are responsible for
100K in new business revenues.

A pretty good return.

You should always invest in your education…invest
in yourself. It will provide a better payoff than any stock.

For clients, the cost of acquiring a new client only matters
relative to the lifetime value of that client.

Did you know that WalMart sells bestselling books at a
loss?

They do it knowing that people who buy books are typically
high value customers – so losing a few dol.lars on a single
item will be recouped several times over on other items.

If you're clients spend $2000 with you on average – isn't
it worth $200 to get a new one?

So focus on what your education and your clients are
worth – not what they cost.

Dedicated to your success –

Pat

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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2 For You

Hey aff - I just got back from watching
Planet 51 with Holly, Tyler, Doug - a close friend
and former asst coach - and Doug's nephew Noah.

Fun stuff - but before we get into the Holiday's
full swing I wanted to ask you to head over to
the blog:

http://www.PatNickandJim.com

Late yesterday I posted a video answering more of
your questions and today I made a post sharing
a bit of what I'm thankful for.

I hope you'll head over to the blog and share
some of what you're thankful for too.

No emails or new posts from me tomorrow - so
if you're in the U.S. - have a Happy Thanksgiving!

If you're not in the U.S. - have a Happy Thursday
and I'll be back in touch Friday!

Have a wonderful Thanksgiving (or Thursday)!

Pat

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

If you no longer wish to receive communication from us:
http://autocontactor.com/app/r.asp?ID=1042596816&ARID=0&D=

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Where’s your bottleneck?

Yesterday I had a coaching client in town for a
full day session and one of the things we looked at
was the 'flowchart' of a business. Here's a look:

1. Lead generation
2. Sales process
3. Immediate upsell
4. Service delivery
5. Retention – outside of programming
6. Back end sales
7. Referral generation

You should break what you do into these 7 components
and look for the bottlenecks that are keeping your
business from reaching it's potential.

If you're not generating enough leads…you know
that this should be your area of focus.

If you're not closing those leads…there is your
focal point.

Honestly, most fitness pros think that their problems
lie only in lead generation – but often the issues can
be found elsewhere.

With that in mind – I have two resources for you.

If you need help in the lead generation, sales, retention
or referral components – you need to check out my
buddy Curtis Mock's new Web TV show:

http://www.fitbiz.tv/

We're going to start having Curtis as a regular contributor
on our blog as he's one of the sharpest guys in the fitness
industry. You're gonna love his show.

Second – until tomorrow you can get 3 killer Workout Muse
tracks for just $33.

http://www.workoutmuse.com/sale

By now you're hopefully using Workout Muse, but if you
need another endorsement to convince you how awesome
it is – how about this…yesterday we found out that the
Workout Muse I-Phone app had climbed to #3 out of the
thousands of fitness apps on the market.

Pretty cool, huh?

So plug your business into this flowchart and identify
where your bottlenecks are.

Then fix them. These resources will certainly help;)

Dedicated to your success –

Pat

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

If you no longer wish to receive communication from us:
http://autocontactor.com/app/r.asp?ID=1042596816&ARID=0&D=

To update your contact information:
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Your online success

Over at the blog our resident web expert
A.J. Roberts answers the online questions
that you asked.

http://www.PatNickandJim.com

A.J. covers stuff like:

:: How much you should spend on your site

:: What type of website you should have

:: How to set up a membership website

If you've ever wanted answers to these questions,
A.J. has the answers.

Dedicated to your success –

Pat

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

If you no longer wish to receive communication from us:
http://autocontactor.com/app/r.asp?ID=1042596816&ARID=0&D=

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Here you go

I'm getting ready to watch the Ohio State - Michigan
game, but before I do, I wanted to let you know
I've answered a few more of the questions that
were posted on the blog.

http://patnickandjim.com/

I don't do much video so if it stinks, let me
know;)

Alright - game time...Go Bucks!

Pat
Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

If you no longer wish to receive communication from us:
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T.E.A.M.

On my desk sits this phrase:

Together

Everyone

Achieves

More

It's true – I promise.

But all too often business owners leave
themselves on an island and don't use the
power of a team.

We've created programs like the Bootcamp
Blueprint to help fitness pros benefit from
the power of a team.

We hold events like the IYCA Summit and Fast
Track for that same reason.

When we created our youth fitness franchise
it was so people around the globe that wanted to
have a successful youth fitness & athletic development
business could be part of a team and achieve even
greater success.

I know that everything I've ever accomplished is
largely due to my team of family, friends, colleagues,
staff and business partners.

Honestly – business is too tough to go it alone…especially
when you don't have to.

So take advantage of events like the Summit or Fast
Track.

Join a Mastermind Group.

Achieve more by being part of a team.

By the way – if you want to have a shot to win fr.ee
tickets to the IYCA Summit, be sure to post here:

http://iyca.org/wordpress/

And please consider me part of your team. So if you
haven't already friended me on Facebook – be sure to:

http://www.facebook.com/patrigsby

I plan on getting the hang of LinkedIn sometime
too in case that's your preferred network…but
bear with me as I figure that one out.

Dedicated to your success –

Pat

P.S. – I wanted to apologize for a misspelling in the
subject line yesterday. I was in a rush to spend some
time with Tyler and was typing on the phone – sans
spell check. Hopefully you still checked out Jim's
post over at http://www.PatNickandJim.com.

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

If you no longer wish to receive communication from us:
http://autocontactor.com/app/r.asp?ID=1042596816&ARID=0&D=

To update your contact information:
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Your Public Spealing Questions Answered

Jim's put together a great video answering all
your most pressing questions about public
speaking over at the blog:

http://www.PatNickandJim.com

Also - if you want to win 2 complimentary
tickets to the IYCA Summit, here's your
chance:

http://iyca.org/wordpress/

OK - off to the bookstore with Tyler!

Dedicated to your success -

Pat
Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

If you no longer wish to receive communication from us:
http://autocontactor.com/app/r.asp?ID=1042596816&ARID=0&D=

To update your contact information:
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