Monday, November 30, 2009

Aff Your Cyber Monday 24 Hour Discount Inside

Hello Aff,

As you know today it's cyber monday.

Most online retailers are giving great deals to start off the
holiday season and because I had a great thanksgiving (hope you
did too) I decided to do the same thing.

For The Next 24 Hours you can gain access to my profit-pulling
memebrship site for only $1.00

Yes, you may think I'm crazy but it's only $1.00!

What's the catch?

Well technically, this is a "Warriors Special Offer" so you need to
be a member of the warrior forum in order to qualify for this special.

===> http://clicks.aweber.com/y/ct/?l=CB443&m=1Zl7IJZbKMltGP&b=J3nb.qGEI4wcc8B5Axm0SQ

But that's not all, I even sweetened the deal.

As you probably already know, regular access to my website is
$47.00/month but if you act now within these 24 hours you can
retain a discounted rate of $27.00/month.

This really is a special :)

===> http://clicks.aweber.com/y/ct/?l=CB443&m=1Zl7IJZbKMltGP&b=J3nb.qGEI4wcc8B5Axm0SQ

So that's it folks, that's my cyber monday special, I hope you enjoy
the upcoming holiday season. I always love the warmth of family
and friends even in a cold winter.

Sincerely,
Craig Michaels

P.S. If you have been sitting on the fence you have to ACT NOW. This
"special" is only going on for the next 24-Hours so when this offer
is gone tomorrow, don't say I didn't warn you.

Here is the link one more time


===> http://clicks.aweber.com/y/ct/?l=CB443&m=1Zl7IJZbKMltGP&b=J3nb.qGEI4wcc8B5Axm0SQ

135 West 103rd St New York, NY 10025, USA

To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?zIwcLJwstCxMTIzM7MxstEa0rBxMjJyMnA==

Sunday, November 29, 2009

A Clue For You

Do you realize how many opportunities there are for
you move closer to reaching all your goals?

Clues for success are all around. See what I mean here:

http://patnickandjim.com/who-are-you-learning-from

Get ready for a great week!

Pat

P.S. – My man Jim Labadie is letting all of his products
go for 47% off. I bought them all at full price and they'd
have been bargains if I'd had paid 20 times more than I did.

http://trainandgrowrich.com/ftc_sale.htm

His sale ends at noon – sorry I didn't tell you before,
but I didn't pay attention since I already own them all;)

BTW - The Ultimate Sales Kit and Publicity Kit are my
two faves.

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US


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Friday, November 27, 2009

What’s the Cost?

When it comes to cost, two things should never be
viewed at face value:

1. Education
2. Clients

Education isn't a cost…it's an investment. If you
invest $20 in a book, $200 in a product or $2000 in
a coaching program or seminar – what matters is
the return on that investment.

I've read $15 books that I know are responsible for
100K in new business revenues.

A pretty good return.

You should always invest in your education…invest
in yourself. It will provide a better payoff than any stock.

For clients, the cost of acquiring a new client only matters
relative to the lifetime value of that client.

Did you know that WalMart sells bestselling books at a
loss?

They do it knowing that people who buy books are typically
high value customers – so losing a few dol.lars on a single
item will be recouped several times over on other items.

If you're clients spend $2000 with you on average – isn't
it worth $200 to get a new one?

So focus on what your education and your clients are
worth – not what they cost.

Dedicated to your success –

Pat


Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US


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Wednesday, November 25, 2009

2 For You

Hey aff - I just got back from watching
Planet 51 with Holly, Tyler, Doug - a close friend
and former asst coach - and Doug's nephew Noah.

Fun stuff - but before we get into the Holiday's
full swing I wanted to ask you to head over to
the blog:

http://www.PatNickandJim.com

Late yesterday I posted a video answering more of
your questions and today I made a post sharing
a bit of what I'm thankful for.

I hope you'll head over to the blog and share
some of what you're thankful for too.

No emails or new posts from me tomorrow - so
if you're in the U.S. - have a Happy Thanksgiving!

If you're not in the U.S. - have a Happy Thursday
and I'll be back in touch Friday!

Have a wonderful Thanksgiving (or Thursday)!

Pat

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US


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Tuesday, November 24, 2009

Where’s your bottleneck?

Yesterday I had a coaching client in town for a
full day session and one of the things we looked at
was the 'flowchart' of a business. Here's a look:

1. Lead generation
2. Sales process
3. Immediate upsell
4. Service delivery
5. Retention – outside of programming
6. Back end sales
7. Referral generation

You should break what you do into these 7 components
and look for the bottlenecks that are keeping your
business from reaching it's potential.

If you're not generating enough leads…you know
that this should be your area of focus.

If you're not closing those leads…there is your
focal point.

Honestly, most fitness pros think that their problems
lie only in lead generation – but often the issues can
be found elsewhere.

With that in mind – I have two resources for you.

If you need help in the lead generation, sales, retention
or referral components – you need to check out my
buddy Curtis Mock's new Web TV show:

http://www.fitbiz.tv/

We're going to start having Curtis as a regular contributor
on our blog as he's one of the sharpest guys in the fitness
industry. You're gonna love his show.

Second – until tomorrow you can get 3 killer Workout Muse
tracks for just $33.

http://www.workoutmuse.com/sale

By now you're hopefully using Workout Muse, but if you
need another endorsement to convince you how awesome
it is – how about this…yesterday we found out that the
Workout Muse I-Phone app had climbed to #3 out of the
thousands of fitness apps on the market.

Pretty cool, huh?

So plug your business into this flowchart and identify
where your bottlenecks are.

Then fix them. These resources will certainly help;)

Dedicated to your success –

Pat

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US


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Monday, November 23, 2009

Your online success

Over at the blog our resident web expert
A.J. Roberts answers the online questions
that you asked.

http://www.PatNickandJim.com

A.J. covers stuff like:

:: How much you should spend on your site

:: What type of website you should have

:: How to set up a membership website

If you've ever wanted answers to these questions,
A.J. has the answers.

Dedicated to your success –

Pat

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US


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Saturday, November 21, 2009

Here you go

I'm getting ready to watch the Ohio State - Michigan
game, but before I do, I wanted to let you know
I've answered a few more of the questions that
were posted on the blog.

http://patnickandjim.com/

I don't do much video so if it stinks, let me
know;)

Alright - game time...Go Bucks!

Pat
Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US


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Wednesday, November 18, 2009

T.E.A.M.

On my desk sits this phrase:

Together

Everyone

Achieves

More

It's true – I promise.

But all too often business owners leave
themselves on an island and don't use the
power of a team.

We've created programs like the Bootcamp
Blueprint to help fitness pros benefit from
the power of a team.

We hold events like the IYCA Summit and Fast
Track for that same reason.

When we created our youth fitness franchise
it was so people around the globe that wanted to
have a successful youth fitness & athletic development
business could be part of a team and achieve even
greater success.

I know that everything I've ever accomplished is
largely due to my team of family, friends, colleagues,
staff and business partners.

Honestly – business is too tough to go it alone…especially
when you don't have to.

So take advantage of events like the Summit or Fast
Track.

Join a Mastermind Group.

Achieve more by being part of a team.

By the way – if you want to have a shot to win fr.ee
tickets to the IYCA Summit, be sure to post here:

http://iyca.org/wordpress/

And please consider me part of your team. So if you
haven't already friended me on Facebook – be sure to:

http://www.facebook.com/patrigsby

I plan on getting the hang of LinkedIn sometime
too in case that's your preferred network…but
bear with me as I figure that one out.

Dedicated to your success –

Pat

P.S. – I wanted to apologize for a misspelling in the
subject line yesterday. I was in a rush to spend some
time with Tyler and was typing on the phone – sans
spell check. Hopefully you still checked out Jim's
post over at http://www.PatNickandJim.com.

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US


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Your Public Spealing Questions Answered

Jim's put together a great video answering all
your most pressing questions about public
speaking over at the blog:

http://www.PatNickandJim.com

Also - if you want to win 2 complimentary
tickets to the IYCA Summit, here's your
chance:

http://iyca.org/wordpress/

OK - off to the bookstore with Tyler!

Dedicated to your success -

Pat
Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US


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Tuesday, November 17, 2009

Be, Do, Have

If you want a successful fitness business,
it doesn't magically appear by throwing
up a website, opening a studio or proclaiming
yourself (your town)'s fitness guru.

Sorry to burst your bubble.

Heck, it doesn't even start with getting more
clients, training more sessions or marketing
like crazy.

Nope.

If you want a successful fitness business, it
starts with being.

Being more knowledgeable about training.

Being more knowledgeable about business.

Being someone who's willing to start early
and work late.

Being the type of person that people want to
do business with.

So 'be' prepared to do the things necessary to
be successful.

'Do' those things.

Then you'll be in a position to 'have' the business
you've always wanted.

Dedicated to your success –

Pat

P.S. – If you want to have a successful bootcamp,
my friend Craig Ballantyne is offering $30 off his
TT Bootcamp System – check it out now before
the price goes back up:

http://www.TTBootcamp.com

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US


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Monday, November 16, 2009

How to get new clients

Last week over at the blog we took your
most pressing questions.

Today is installment number one offering
answers.

http://www.PatNickandJim.com

I cover what I think are the top ways to generate
new clients…so if you want more business,
give it a look.

http://www.PatNickandJim.com

Dedicated to your success –

Pat

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US


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Friday, November 13, 2009

Here’s #15

Over at the blog I just posted 14 thoughts
about launching a successful fitness business.

http://www.PatNickandJim.com

I know you'll like them.

Here's one more to add:

#15 – Be a good person and treat others like
you want to be treated.

Let me give you an example:

The owners of a business Nick and I used to
lease space from just had another business
they owned go under.

Honestly, not a surprise as they *never* try to
create a win / win for anyone who interacts
with them.

And almost no one can get by doing business
that way for long.

So remember, your goal as a business owner
is to get what you want out of each transaction,
each relationship and each interaction – while also
helping the person on the other end get what they
want…and hopefully more.

Do that and you'll go far.

Have a great weekend!

Pat

P.S. – Remember – MMA Rockout goes up $20
tonight at midnight. Grab it now:

http://mmarockout.com/

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US


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Thursday, November 12, 2009

What do they know that you don’t?

By now you've heard me talk about my wife
Holly.

She's built an online empire around moms
because while most people have customers that
purchase and move on – she creates Raving Fans.

And it's because she connects with them.

She's not just delivering workouts or a nutrition
plan. She makes women feel like they belong.

Since most of the personal training and bootcamp
clients out there are women – you need to do the
same. Head on over to the blog and learn how.

http://www.PatNickandJim.com

Rachel Cosgrove has done the same thing offline
at the Cosgrove's gym – Results Fitness. She's
delivered results and an experience that turns
women into Raving Fans.

And since Results Fitness is probably the most
profitable gym per sq. ft. in the country, you might
want to see what she has to say;)

http://www.PatNickandJim.com

Dedicated to your success –

Pat

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US


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Wednesday, November 11, 2009

Do You Have One?

To be successful you need a competitive advantage.

I'm not suggesting that you need to be the best in the world at something.

Just better than your direct competitors.

Lee Taft teaches speed better than his competitors.

Holly speaks directly to moms better than her competitors.

Steve Krebs creates a sense of community in his bootcamps better than his competitors .

Donovan Owens networks better than his.

Nick Berry and Jim Labadie are better looking than their competitors.

(Just kidding – just wanted to see if you were paying attention.)

So what can you do to separate yourself from your competitors?

Are you a better speaker?

Better writer?

Do you get better results with a certain target market?

Are you better at getting referrals?

Figure out what you're better at and make that the core of
your business strategy.

Do that and your business will take a quantum leap.

Dedicated to your success –

Pat

P.S. – If you train combat athletes or want to create a
hardcore atmosphere in your training sessions, Workout
Muse just developed a system to help give you a
competitive advantage.

Check it out here:

http://mmarockout.com

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US


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Tuesday, November 10, 2009

7 Steps To Better Networking

How do you network and build relationships
effectively?

First: Really be a QUALITY person.

What's that mean?

Be genuine. Continue to educate yourself. Treat
others like you want to be treated.

Second: Be interested in people. Ask questions. Get
them talking about themselves. Remember the details
that they find important.

Third: Listen. Shut up;) Let people talk about themselves.

Fourth: Add value to others lives. Make sure that they're
better off by knowing you. Figure out what the other
person values and what they are really passionate about.

Whenever you can – add value there.

Fifth. Find out who can add value to your life. Better to
meet 1-2 great contacts than collect 30 business cards but
foster no real relationships.

Sixth: Give without expectation of a payback.

Go above and beyond with those whom you decide to network.

If you give without immediate expectation of payback your
contributions will be perceived as sincere – because they
are sincere.

Seventh. Follow-up. When you meet someone new – drop them
a note. Doesn't have to be anything fancy – just nice meeting
you or thank you for your contribution, etc.

Make notes about their interests and needs. When you come
across an article, book, or contact that might be valuable then
send it or call them with this information or contact.

Being an effective networker can transform your career – and
your life if you're willing to become great at it.

By the way - If you're looking for the best opportunity in
the world to network with youth fitness & athletic development
professionals, the IYCA Summit is it.

Today is the first day of Early Bird Registration - learn
all about it here:

http://iyca.org/2010Summit/

Dedicated to your success –

Pat

P.S. – Have you asked your question yet?

http://patnickandjim.com/

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US


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Monday, November 9, 2009

aff, can I ask you something?

aff, I hope you had a great weekend!


Over at the blog I've made a *very* important post.

We want to know what your biggest questions about
business are.

http://tinyurl.com/yeyozqw

We're 100% committed to helping you achieve success...so
let us know what you'd like help with.

http://tinyurl.com/yeyozqw

I appreciate you sharing and I look forward to
delivering the answers you're looking for!

Dedicated to your success -

Pat

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US


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Friday, November 6, 2009

You: A Fitness Celebrity?

Do you want to become a local fitness celebrity?

It starts with the media.

Here's a post detailing 9 key steps to get in the
media:

http://tinyurl.com/ykz4me5

This stuff has gotten me and dozens of our
students on TV, in newspapers, on the radio
both locally and nationally.

So check it out and put it into action!

Have a great weekend!

Pat

P.S. - We're going to be opening the doors
for the 2010 IYCA Summit next week.

I'll keep you posted.


Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US


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Thursday, November 5, 2009

A.S.L.T.W.

A.S.L.T.W.

Actions speak louder than words.

"Who you are speaks so loudly I can't hear what
you're saying."

– Ralph Waldo Emerson

I'm a big believer in the power of words.

I write a newsletter to you every day as proof;)

But when words aren't backed by corresponding
actions, talk is cheap.

Have you ever felt that what a business promised you
in their marketing was nothing like what they actually
delivered?

Me too.

There is a list of businesses that I will never buy from
again.

Was it their marketing that turned me away forever?

Of course not.

It was their actions.

One dumb decision can undo all the marketing you've ever done.

Is what you're delivering even better than what you're advertising?

It should be.

I don't care what your website says.

I don't care how you've branded yourself.

I don't care how great your ads are.

I only care about what actually happens once I'm in your
doors.

Screw that up and no marketing will ever fix it.

So yes – marketing will get someone to give your business
a chance.

Your actions will determine what comes of it.

Dedicated to your success –

Pat

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US


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Tuesday, November 3, 2009

Is this what’s holding you back?

Over at the blog Jim's written a post about the thing
that holds many trainers back from reaching their
business goals.

Sales.

He shares exactly what you need to know if you want
to get good at selling training.

Check it out here:

http://www.PatNickandJim.com

Dedicated to your success –

Pat

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US


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Monday, November 2, 2009

Out of the box

Do you only do what everyone else does when
it comes to business?

I don't.

A few weeks back I came across a company that
only promotes offline businesses and emailed them
with the idea to promote Holly's online offerings.

I didn't hear anything until yesterday, but then I
received a call and we're discussing a possible
JV that could pay off big.

Really big.

I've gotten the same people that go door to door selling
cleaning products to sell memberships to our health club
just to see if it would work – and because no one else
does it.

It does work, by the way.

Heck – I've even created healthy fundraisers around
groups selling fitness memberships.

Not every creative idea I have is a winner.

Far from it.

But in baseball they say 'you can't steal second base
and keep your foot on first.'

You gotta take a few risks and see what happens.

So try some new things that no one else in your market
offers.

Maybe a results guarantee.

Or better yet –a double your mon.ey back results
guarantee.

Maybe a new marketing strategy.

Dare to be different.

Who knows, you may hit on a winner that totally
transforms your business.

But you'll never know if you don't try.

Dedicated to your success –

Pat

P.S. - Have you been over to the blog lately?

I've given away several ideas that could easily
make you tens of thousands of dol.lars if you put
them into action. Check them out:

http://www.PatNickandJim.com

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US


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Sunday, November 1, 2009

7 Steps to More Clients

Hope you had a great Halloween weekend.

I just did a blog post detailing a step-by-step process
on exactly how you can start building an army of
strategic alliances with local businesses in your community.

Here it is:

http://tinyurl.com/yzep4dp

It's paint-by-numbers simple. Follow the plan and get
more clients.

If that sounds good to you – get over to the blog and check
it out.

http://tinyurl.com/yzep4dp

Dedicated to your success –

Pat

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US


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