Wednesday, December 31, 2008

What Are Your 2009 Goals?

I just returned from Disney World with Holly
and Tyler and am getting caught up with the
work that piled up while I was gone (not too
much, I'm happy to say).

One of the things that I'm spending a lot of time
on over the next couple of days is planning / goal
setting for 2009.

I've always been big on setting specific goals, but
this year it's become even more of a priority
than ever before.

Here's a sample of some of the business goals that
I'm working on for 2009:

:: A 300% increase in IYCA Membership.

:: A 300% increase in PTU Membership.

:: 50 Youth Fitness Franchises sold.

:: A 400% increase in Holly's FYM Revenue.

I'm setting specific revenue and membership goals
for every program we offer, specific goals for
new offerings and business divisions and even
goals about the amount of content that I create.

And that's just a fraction of the goal setting and
planning that I'm doing. I'm also mapping out
an action plan to achieve each of these goals.

Hopefully, you're doing the same. You're setting
specific goals about the things that you want to
achieve and you're mapping out a plan to get there.

If you are and would like me to take a look and
give you some feedback - just shoot them over
and I'll get back to you over the next few days.

I'm looking forward to working with you to
make 2009 the best year yet!

Happy New Year!!!

Pat

P.S. - If you're not a member of PTU yet, join today
for $1 to set the stage for a HUGE 2009:

http://www.personaltraineru.com


Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US


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Tuesday, December 30, 2008

Your Business Audit

On the flight back from Disneyworld I was
looking through the latest issue of Men's
Health and came across an article titled:

You: The Whole-Life Audit

They've picked the biggest experts in the
world - fitness pros, doctors, nutritionists and
financial experts to provide advice on how
you (the reader) can make 2009 their best year
ever.

They named 8 fitness pros to their expert panel
and I am happy to say that 5 of the 8 have
leaned on us for business advice.

Pretty cool.

But this isn't about tooting our horn (well maybe
a little) - it's about how the people at the top of
the profession think.

They're the first people to enroll in workshops.

They're the first guys to invest in new products
and programs.

They're the ones with the biggest Amazon.com tab.

They're the first to lean on other experts.

They are never the guy saying a program, product
or seminar costs too much - they're thinking about
how much more mon.ey they'll make by investing in
it.

If there is one thing you can do to ensure your success
in 2009 - it's model the fitness pros that are where
you want to be.

Being a success requires more than that - but it's a
heck of a place to start.

Find out how much time they've put in.

Discover what they've studied and figure out
how much they've invested in their education
- both in time and muney.

Research how they've positioned themselves and
what type of service they provide.

Find all of this out and emulate it.

That single action will propel you ahead of 99%
of the rest.

Dedicated to your success,

Pat

P.S. - Most of the leading fitness experts in the
world are leaning on Jim, Nick and me to guarantee
they're business success. If you want to as well -
start here:

http://www.personaltraineru.com

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US


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Sunday, December 28, 2008

What Are You Doing?

What are you doing in this last week of
2008 to make 2009 the best year you've
ever had?

Have you written down your yearly goals?

Have you broken them down into midrange
goals - 1-3 months?

Have you broken those down into specific
tasks that you can accomplish on daily or
weekly basis?

Here's a simplified version of this process:

Yearly Goal: 100K in Bootcamp Income

Monthly Goal: $8333 Monthly Income

Action Plan: Average camper spends $250
per month to attend camp, therefore I need
34 campers per month. To obtain these 34
campers I will:

:: Send a press release 2X month to local media.

:: Do a minimum of 2 monthly speaking
Engagements

:: Add a minimum of 3 new people to my
network each day.

:: Send a weekly e-mail newsletter

:: Implement 3 referral systems

:: Pass out 2 f'ree trail passes each day

Obviously, this is very simple, but it's
a heck of a lot more thought than most people
put into planning their next year.

So sit down and map out your goals for 2009.

Then develop a plan to make them happen!

Dedicated to your success,

Pat

P.S. - There are few things more powerful than
having a team to work with that will help you
stay accountable and give you a forum to test
ideas. You'll find all of that right here:

http://www.personaltraineru.com


Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US


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Thursday, December 25, 2008

Off To Orlando

We flew from KY to Orlando yesterday and will be
hanging out at DisneyWorld until late Monday.

I've yet to step foot in the park other than our resort
but have already witnessed two drastically different
ways businesses go about running things.

Disney has:

:: Sent us itineraries

:: Provided luggage tags for our bags so they could
pick them up at the airport

:: Made a courtesy call before we left home to make
sure we we're 'all set'

:: Been an experience in dealing with REALLY
friendly people

This was all before we event got to the resort...nice.

On the other had...the airline:

:: Was running late as usual

:: Now charges for things that used to be complimentary

:: Had rude employees

Basically it can be summed up like this...the airline
acts as if they're doing you a favor by letting you
travel with them.

Disney acts as if you're doing them a favor by visiting
their park.

If I we're you, I'd be taking a page out of Disney's
book when it comes to how you treat your clients.

Their business seems to be doing ok;)

Have a great weekend!

Pat

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US


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Wednesday, December 24, 2008

Christmas Eve

Wrapping up things here and getting ready for a
big Christmas and trip to Disneyworld.

The Holiday's have already been a blast for me
Between visiting family & friends and enjoying
the whole Christmas Experience with a 7 yr old.

Here just a sample of Holidays with Tyler:

http://tinyurl.com/TylersInvestigation

With him around it's easy for me to stay motivated
to work hard and also compartmentalize things so
I have f'ree time to hang out.

With that in mind I'm going to wrap this up
pretty quick today to go spend some time with
the family.

So, on behalf of Holly, Tyler and me as well as
Nick and his wonderful wife Kelly - Have a Very
Merry Christmas!

Happy Holidays!!!!

Pat

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US


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Monday, December 22, 2008

Who Do You Study?

Are you studying what other successful people do?

You should be.

Here is a list of just some of the people that I keep
track of to see what they're up to:

For online business:

Frank Kern
Eben Pagan
Jeff Walker
Chris McCombs
Pat Beith
Craig Ballantyne
Perry Belcher
Dave Tate

For offline business:

Dan Kennedy
Jay Abraham
Nick Nanton
Alwyn Cosgrove
Rick Kueber

This list is far from complete, but you get the
idea.

Gotta study those who are great at what they do.

Who are you studying?

Dedicated to your success,

Pat

P.S. - Not that I'm in any of these fellas league,
but you can keep up with what I'm doing here:

http://www.twitter.com/patrigsby

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US


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Sunday, December 21, 2008

Balancing It All…

Last week super trainer Becky Williamson
inquired how a juggle the various projects
that I have going on.

I get this question a lot and it usually makes
me laugh.

I know a lot of people more organized than
myself.

I look at them and think how cool it would
be to have all the neat, color coded tabs for
everything and for the desktop of my computer
not to look like a disaster area.

But what I'm figuring out is that there are a
lot of people just like me that want to get things
done but may not have the perfect filing system.

So I'll share what has worked for me, but I'm
guessing you'll have to modify things a bit to
fit you.

Here goes:

:: I map out all my days the night before. The days
I don't do this - my productivity drops by more than
half.

:: I carve out plenty of time to work on 'high return'
tasks and projects. If something gets missed, lost,
or pushed back - it's almost always because it wasn't
a priority.

:: I put together action plans and detail out projects.
This allows me to break big projects down into
manageable tasks. Otherwise they seem 'too big'
and never get done.

:: I put in a lot of time. I don't know any successful
people that don't.

:: I block time for projects. I may spend 50 mins on
one thing and then move to something else. Otherwise
it seems like projects expand to fill all the time available.

Finally - the biggest one:

I do what I'm good at and work with people who do
what they're good at. We're always more productive
when we're doing what we enjoy - and I've been
fortunate enough to build my career so that almost
all my time is spent that way.

That's it really. Nothing magic. I've just figured
out what works for me and keep looking for ways
to improve. Google docs, Gmail and Google Tasks
and Google Calendar have all helped make me a
little more productive.

Take these tips and tweak them to make them work
for you...and strive to keep getting more done.

Dedicated to your success,

Pat

P.S. - If you want to be more productive, be accountable.

No better place for that than PTU.

http://www.personaltraineru.com


Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US


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Thursday, December 18, 2008

A Holiday Gift For You!

In case you didn't get to read the email
that 1shoppingcart ate on Wed - it's here:

http://strategicfitnessprofits.com/blog/

As our way of expressing our appreciation for
you over the Holidays, Jim, Nick and I put together
a Gift that will keep on giving:

Ea.sy We.alth Building For Fitness Professionals

An audio, transcript, quick start checklist and
4 worksheets to help you start building true wea.lth.

You can grab it here:

http://www.personaltraineru.com/public/395.cfm

Our only request is that you use it as this is an
area 99% of fitness pros ignore.

Have a great weekend!

Pat

Keep up with all of our business activity:

Follow me on Twitter:
http://www.twitter.com/patrigsby

Friend me on Facebook:
http://www.facebook.com/profile.php?id=643008384

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US


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His Best Year Since He’s Been In Business

Before we get into today's e-mail...yesterday
1shoppingcart was having some issues, so
my newsletter didn't go out. If you'd like to
read it, I'll have it posted it on the blog later
today:

http://www.strategicfitnessprofits.com

OK - on to today's...

A couple of days I received a message on
Facebook from Todd Lowder, a long time
customer and friend.

He was looking for a link to a product we
offer and was kind enough to give me an
update on how he's doing. Here's a bit of
what he said:

"By the way, did I mention that I just closed
this years books and while only working 3 days
per week my company had the best year in
it's 10 year history."

So I shot Todd a call to see what he's been
doing to achieve this kind of success while
a lot of people seem to be struggling.

Here's what he told me:

:: He's been willing to put in the time to create
systems. Now he only trains about 19 hours
per week. It took a lot of effort, but it was a
must to take his business to the next level.

:: He's gone out and made things happen.
He's done 8 Lunch & Learns with doctors
in the past year. That's just one of the dozens
of things he's done to grow his business.

:: He's applied what he's learned. He was
part of the Trainer's Inner Circle and has
studied some people outside of the industry
- but the key has been applying what
he's learned.

:: He uses the power of leverage. Not only
does he do adult and team camps, but he also
has 7 employees applying the systems he's
created.

I could go on and on...but the bottom line
is that while plenty of other people have
been complaining about the economy or
their circumstances, Todd has made 2008
his most successful year ever.

And the best part, none of what he attributed
his success to was *magic*, just developing
a plan and relentlessly working the plan.

Now, in Todd's own words - he has a real
business. Not just a job.

Hopefully you're doing a lot of the same
things Todd's doing. If so, I can't wait to
hear about your success too!

Dedicated to your success,

Pat

P.S. - Todd attributed a lot of his success
to his business education, namely his experience
in the Trainer's Inner Circle. If you want to
really ramp up your business education, there is
no better place to start than PTU:

http://www.personaltraineru.com


Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US


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Monday, December 15, 2008

Increase Your Progress by 200%

You've undoubtedly been told that one of
the keys to success is to learn from your
mistakes.

Very true.

But this can be a time-consuming and costly
approach for getting to where you want to be.

So let me share a secret to get you there 200%
faster:

Learn from others mistakes.

Let me give you an example:

I went home to visit family & friends in Ohio
this past weekend and while I was there I stopped
by the University where I used to coach to visit
with one of my former players who is now the
head coach.

Ted, the current coach, is going to be far more
successful than I ever was. He's doing a great
job in every aspect of building the program.

As an interested observer, it's obvious one of the
most important things that he's done is that he's
been very diligent about learning from the mistakes
of previous coaches (me included) and not
repeating them.

That was the same approach Nick and I took when
we launched out training business.

Both of us had worked for bigger training companies
that provided us with countless opportunities to
learn what worked...and what didn't.

No doubt - this was crucial in us becoming very
profitable very fast.

So if you want to fast-track your progress take the
time to learn from those that have gone before you.

Emulate what they've done well...and avoid what
they haven't.

Dedicated to your success,

Pat

P.S. - Want to learn from what we (and hundreds of the
top fitness pros in the world) have done well...and
what we haven't? Then you need to be part of PTU.

http://www.personaltraineru.com


Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US


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Are You Pi&$ed Off?

Are you comfortable with your current situation?

Are you settling?

Settling for your current income.

Settling for the number of clients you have.

Settling for your current home.

Are you in a comfort zone?

If you want to quit treading water, get mad.

Get pi$$ed off.

Get mad at mediocrity.

Don't settle for less than you deserve.

If you didn't make as much as you wanted

in 2008...you should be a little mad about it.

Then use that anger as fuel to drive you to be better.

Let it push you to step out of your comfort zone and
work a little harder.

Create new programs.

Make the changes that needed to be made.

You deserve to be successful, so you should be angry
if you're not there yet.

So get a little mad today...then make the changes that
will lead you to success.

Dedicated to your success,

Pat

P.S. - If you want to surround yourself with the
most ambitious group of fitness professionals in
the world, they're right here:

http://www.personaltraineru.com

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US


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Thursday, December 11, 2008

Christmas Comes Early

Holly, Tyler and I are off to Ohio to visit
my family for the holidays.

We're going a bit early this year since we're
going to Disney World on Christmas Day.

I have to say, I'm excited to go home.

I don't get to visit as often as I'd like, so
I'm looking forward to seeing my parents
and celebrating Christmas.

We all need supportive people in our lives
to achieve success - and any bit of success
that I may have had along the way is in large
part a reflection to the support of my parents.

My mom is, without a doubt, the nicest, most
supportive person I've ever met.

When I went into coaching at 23 and most everyone
expected me to fall flat on my face...she was sure
I'd succeed.

When I wanted to start my own business...she
was as supportive as could be.

My dad...he's a bit 'crustier' but has always been
there to help me try to achieve whatever it was that
I set out to do.

He's done everything from donate muney to my
baseball program and help make improvements
to the field back when I needed that to offering
valuable advice as I went into my own business.

I'm pretty fortunate.

Hopefully, you've had the same type of support
from those around you as you've tried to
achieve your goals.

Without it, I don't know where I'd be.

In fact, that's a big reason why I started writing
these e-mails.

We all need a little support from time to time.

Feel fr.ee to lean on me for support when you
need it.

I'm certain that you can be as successful as you
want to be...so if you need to lean on me to remind
you of that now and then - I'm more than happy to ;)

Enjoy the weekend!

Pat

P.S. - I'm thrilled that so many of you have
followed me on Twitter and friended me on
Facebook over the last couple of days.

I've already gotten to learn more about what's
going on with many of you and look forward to
getting up to speed on what's going on with
many more of you next week. If you haven't
connected with me on Twitter and Facebook,
please do so I can learn more about what's
going on with you.

Twitter

http://twitter.com/patrigsby

Facebook

http://www.facebook.com/profile.php?id=643008384

Fitness Consulting Group

PO Box 1539
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42702-1539
US


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Wednesday, December 10, 2008

My Magic Formula

So here is my Magic Formula that has been the
foundation for success in both my coaching career
and my career in fitness:

1. Have a passion for what you do.
2. Study everything you can.
3. Work your butt off.
4. Learn from your failures.

I always wanted to be a baseball coach. Loved
baseball and still probably read more about baseball
than anything other than business stuff today.

When I got a chance to coach I bought every book
and video that might have a remote chance of
helping me improve. Once I quit coaching, I shipped
a box with about 2/3 of all that stuff to one of my
former players who had gone into coaching...it
weighed over 50 lbs.

I traveled to clinics all over the country and worked
camps at schools which had programs I wanted to
model.

Then I put in more hours than I care to remember.

In fact, I never took a vacation during my entire
coaching career.

I figured that I wasn't going to beat anyone with
Strategy, I had no experience...I needed to have
better systems and work harder at recruiting. That
was our only chance.

As far as mistakes go...I didn't really dwell on
losing. In fact, it usually drove me to get on the
phone and start recruiting even harder.

As a coach...the easiest way to win more games?

Get better players ;)

The formula worked even better when it came to
running our own businesses...

As a business owner - if you have passion for
what you're doing and pour yourself into learning
to be better at your craft - you're going to be
successful.

If you love what you do, you're not watching the
clock and putting in the time and effort seems
easy.

And if you really enjoy what you are doing,
failures are nothing more than learning experiences
that prepare you for success.

So there you have it...my Magic Formula.

Not much magic to it, but I promise that if
you follow it you'll enjoy the results.

Dedicated to your success,

Pat

P.S. - Do me a favor and friend me on Facebook
if you haven't already. My profile is here:

http://www.facebook.com/profile.php?id=643008384

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US


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Tuesday, December 9, 2008

Do You Have Passion?

Late last week I got a random phone call from
a gentleman named Jim Flanagan.

I was a bit caught off guard to say the least.

See, Jim was Arthur Jones' right hand man
way back in the early 70's.

He also opened the first ever Nautilus Fitness
Center.

In fact, his first coach was one of the true
pioneers of weightlifting in the U.S. - Milo
Steinborn.

Well, like I said - I was caught off guard by the
call. It's not every day when you get to talk to
someone that was that involved in pioneering
something as big as Nautilus.

I have always found Arthur Jones to be one of the
most fascinating people in the history of the fitness
industry.

He was a true pioneer and a mega-entrepreneur.

In fact, he really changed the way strength training
was perceived and in many respects - changed the
industry as a whole.

Whether you agree with what he had to say (and these
days most don't) or not - he had a huge impact on
the industry.

So back to Jim. He is doing a product that targets
the Baby Boomers who were part of the 'Nautilus
Generation' and wanted to ask me a couple of
questions.

I must admit, I was fascinated by how passionate
he was about what he was saying and how much
he felt like the message needed to be heard.

But I guess that is why Nautilus grew like it did.

Arthur Jones was passionate about his beliefs.

He instilled that passion in his team.

It ignited a revolution in the fitness industry.

We're in a different era now and many of the
beliefs Arthur Jones had are dated, but the
concept that passion is the driving force behind
anything big still is as true as ever.

If you want to build your own empire - it
starts with passion.

Find what you're passionate about and build
your business around it...you may just be able
to create your own fitness revolution.

Dedicated to your success,

Pat

P.S. - If you want to get up to the minute notice
about what we're doing and early access to
everything, be sure to follow me on Twitter.

http://twitter.com/patrigsby


Fitness Consulting Group

PO Box 1539
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42702-1539
US


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Beverage Development Teleseminar Tomorrow (Wednesday)

Dear adsdsf,

Beverage Development Teleseminar on Wednesday

Don't forget our Teleseminar on Blog Talk Radio tomorrow at 3 PM PST 6 PM EST. The topic will be Beverage Development - Everything you need to know to create and bottle your beverages.

*****Teleseminar Details*****
+Wednesday December 9 at 3 PM PST / 6 PM EST

+Topic:Beverage Development

+Listen on the web: http://www.blogtalkradio.com/Jorge-Olson
Call-in
Number: (347) 884-8982

Learn about beverage development including:
-Ingredients
-Bottling and Canning
-Flavor Profile
-Minimum Quantities
-Timelines
-Flavor Profiles
-Costs

Remember, now you can ask questions during the teleconferences or even listen to them from your computer. Just go to http://www.blogtalkradio.com/Jorge-Olson during the teleconference and click the listen and the chat button.

Need help with your product or company sales or strategy? Visit www.LiquidBrandsManagement.com and contact us or call (619) 921 3124.


Thanks,


Jorge Olson

Liquid Brands Management Inc. &/or Cube 17 Inc.

4252 Bonita Road No. 71
San Diego County
Bonita, CA
91902
US


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Sell Them What They Want

Sell them what they want...

...then give them what they need.

On the cover of the latest issue of Shape
Magazine were the following headlines:


Weight Loss Made Easy

Get Firm & Sexy in 28 Days

"How I Lost 42 Pounds"

Sleek Thighs In 3 Moves


Do you know why those headlines are on
the cover?

Because they sell magazines.

That's what people want.

So are you trying to sell people what they need?

Or are you selling them what they want?

Trust me...you need to get this right because
people will always buy what they want regardless
of what they need.

My buddy Todd Scott figured this out in a big
way with his product How To Get Six-Pack A.b.s.

Ask people what they want.

A.b.s.

A flat stom.ach.

A six-pack.

So Todd designed a Sixteen Week System to give them
what they want.

Pretty smart.

If you want a dummy proof, plug and play system that
you can offer this January - Todd has created it.

Exactly what people want.

In fact, I think it's such a good - and simple - system,
That if you get it while he's offering his $4.95 trial
today I'll give you your choice of any one of the
following as a bonus:

:: Fitness Riches
:: Mega-Marketing For Fitness
:: PT Business Action Plan

All you have to do is send me your receipt for Todd's
system and which of the manuals you want and I'll
take care of you.

Order here:

http://tinyurl.com/toddscott

Then you'll have everything you need...

A system for what people want and the business
tools to support it.

So sell them what they want and give them what
they need.

Dedicated to growing your business,

Pat

P.S. - Even though Todd is making this $4.95 offer
for the next 3 days - my offer of the bonus of one
of my products is for today only. No exceptions.

I personally will be responding to your e-mails, so
I can't let this spill over into the rest of the week.

Get Todd's How To Get Six-Pack A.b.s. System here:

http://tinyurl.com/toddscott

Then e-mail me your receipt and indicate which of
the 3 products you want (each costs $47, so this is a
helluva deal). That's it.

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US


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Monday, December 8, 2008

If You Could…

If you could only do one thing to generate
revenue immediately, what would it be?

Think about that for a second.

Just one thing.

What would you do?

Would you upsell a current client?

Would you get on the phone and call a
prospect?

Would you send out a mass e-mail to your
list?

Would you go to local businesses and offer
your services?

Would you contact all of your clients and ask
for referrals?

Would you send a card to all of your prospects
with a special offer?

What would you do?

Give that some thought...

Make your choice.

Then do it.

That's the key...actually doing it.

Once you've acted on your first choice, move
to your second...then your third.

If you want to grow your business - do something.

Dedicated to your success,

Pat

P.S. - If you want to learn what hundreds of
successful fitness pros are doing to grow their
businesses - so you can apply the same strategies
to your own business - come on over to PTU:

http://www.personaltraineru.com


Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US


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Thursday, December 4, 2008

Inch By Inch

Have you ever heard Al Pachino's 'Inch
By Inch' speech in the movie Any Given
Sunday?

Honestly, most speeches made in sports moves
are awful.

Not this one.

Here are a few lines:

"...We are in he!! right now, gentlemen...
...believe me, and we can stay here and get the
sh&t kicked out of us or we can fight our way
back into the light.

We can climb out of he!!.

One inch, at a time..."


"...You find out that life is just a game of inches.

So is football.

Because in either the game life or football the margin for
error is so small.

I mean one half step too late or to early - you don't quite
make it.

One half second too slow or too fast and you don't quite
catch it.

The inches we need are everywhere around us.

They are in ever break of the game - every minute, every
second.

On this team, we fight for that inch

On this team, we tear ourselves, and everyone around us
to pieces for that inch.

We CLAW with our finger nails for that inch.

'Cause we know when we add up all those inches,
that's going to make the difference between WINNING
and LOSING..."

********************************************

As far as movie speeches go, that one of my all time favorites.

Because the difference between winning and losing...

...between success and failure...

...is just a matter of inches.

It's the willingness to do just a little more.

Work a little harder or smarter.

All the little things we recommend the members of PTU
or our coaching groups do...they all add up.

Inch by inch.

Because really there are no 'little things'...

Only steps that get you closer to success.

You either take them or you don't.

Have a great weekend!

Pat

P.S. - I really hope you've already registered to attend
the IYCA International Summit. As far as steps toward
success go - I can't imagine too many bigger than
attending this.

Networking.

Becoming a better coach.

Becoming a better marketer.

Becoming a better business person.

Learning two ready to use systems GUARANTEED
to add thousands to your monthly income.

All in a weekend.

That's a Big Step.

http://iyca.org/2009summit

But you need to register by tonight at Midnight or
you miss out on the closed door 'Running Profitable
Speed Clinics & Camps' workshop.

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US


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Wednesday, December 3, 2008

What’s the real secret?

What's the real secret between success and
failure?

Between winners and losers?

Between ordinary and extraordinary?

One word:

Action!

While lots of people say they have a great idea
for a product...Holly is downstairs filming her
DVD of the month while I type this.

While lots of people say they'd like to get paid
to travel and do workshops...Dave Whitley is
picking up the phone and scheduling them.

While a lot of people say 'I'd like to work with
businesses and do corporate fitness'...Greg Justice
is busting his a<$ setting up locations in Miami
and New York - in spite of the fact that he lives
in Kansas City.

While tons of trainers were sitting around talking
about how they'd like to get more clients...Donovan
Owens sought out the 5 most influential women in
his community and offered to train them for f.r.e.e.
for the networking and publicity.

And he's already been featured in the paper because
of it.

Heck, Tuesday we told Bootcamp Blueprint members
to hustle and make things happen during a webinar...

...so Michelle Rickets went out and set up 3 kids
camps with 20 participants in each one!

If you want something to happen, you have 3 choices:

1. Sit around and hope it happens.
2. Bitch about why it isn't happening.
3. Go out and make it happen!

If you choose number 3, everything won't always
go perfectly - but I guarantee that each day you'll
get a little closer to making your goals a reality.

Dedicated to your success,

Pat

P.S. - If you haven't taken action and signed up for
the IYCA International Summit, do it now before you
miss out on the BIG fr.ee bonus:

http://iyca.org/2009summit

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US


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Today's Teleseminar is on Energy Shots

Dear adsdsf,

Don't forget our Teleseminar on Blog Talk Radio today at 3 PM PST 6 PM EST. Today we'll talk about how Energy Shots are growing in the beverage and consumer goods category.

*****Teleseminar Details*****
+Today, Wednesday December 3 at 3 PM PST / 6 PM EST

+Topic:Energy Shots

+Listen on the web: http://www.blogtalkradio.com/Jorge-Olson
Call-in
Number: (347) 884-8982


Remember, now you can ask questions during the teleconferences or even listen to them from your computer. Just go to http://www.blogtalkradio.com/Jorge-Olson during the teleconference and click the listen and the chat button.

Need help with your product or company sales or strategy? Visit www.LiquidBrandsManagement.com and contact us.


Thanks,


Jorge Olson


Liquid Brands Management Inc. &/or Cube 17 Inc.

4252 Bonita Road No. 71
San Diego County
Bonita, CA
91902
US


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Do You Have One Of These?

Do you have what Dan Kennedy would call a
'slack adjustor' - something that provides great
return on your time or gives you a big payday
once in a while?

For Pam MacElree and Jason Brown, it's their
workshops.

For Zach Even-Esh, it's his certification.

For Greg Justice, it's his corporate programs.

For Holly or Craig Ballayntyne, it's a 3 day promo.

These profit centers or promotions are something
most businesses miss out on - but they are almost
always a part of really successful businesses.

Heck, my former player Ted Tom - who is now
the head coach at the University I coached at - even
figured out how to do it in fundraising for his
baseball program.

He developed a big raffle where tickets were $100
apiece. They netted a quick 10K for the program.

So, do you have one?

If not, here are a few ideas...

:: Bring in niche experts for workshops and split the
revenue.

:: Launch a niched, exclusive bootcamp program. Moms,
kids, women, etc. 3-6 hours per week for an extra
2-5 K per month.

:: Start a corporate fitness program using your clients
to open some doors for you.

:: If you train athletes, do one day clinics. Not only
are they great paydays, but they're also great lead
generators for your long term programs.

Hopefully one or two of those got your wheels
turning and set you on the path to launching your
own 'slack adjustor.'

Dedicated to your success,

Pat

P.S. - If you want me to give you two ready to use
Slack Adjustors, make sure that you sign up for the
IYCA International Summit before the end of the
day Friday. Then you'll gain access to the 2500K Per
Month Youth Fitness Profit Center and our special
Session: "Running Profitable Speed Clinics and Camps."

Just enroll before Friday at midnight:

http://iyca.org/2009summit

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US


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Monday, December 1, 2008

Done For You, aff

That's the buzz in the marketing world.

Done For You.

People don't want to go through the process
of sifting through things and trying to interpret
how they should apply them.

Nope. They want done for you.

Do you blame them?

People don't want to be experts in everything.

People don't have tons of time.

They want the easiest solution to their problem.

You need to embrace this as a business.

Done for you meal plans.

Done for you supplement schedules.

Done for you programs for the days your
clients aren't with you.

The easier you make your clients' life, the
happier they'll be.

FYI - we're embracing this same thing with the
upcoming IYCA International Summit.

For fitness pros that enroll early, we're doing a
special half-day workshop on 'Running Profitable
Speed Clinics and Camps' where we're providing
you with everything you need to run successful
clinics and camps in a Done For You format:

Press releases
Marketing tools
Clinic and camp templates
Necessary forms
Marketing, sales and upsell systems

So, while you're creating done for you offerings for
your clients, you can also be implementing the
done for you clinic and camp system we're providing
you.

Sounds like a win / win to me!

http://www.iyca.org/2009summit

Dedicated to your success,

Pat


Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US


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Are You Recession Resistant?

What's the most recession resistant segment of
the fitness industry?

Youth Fitness - hands down.

Parents will keep spending on their kids no
matter what.

Did you go shopping over the weekend?

If so, then you know what I'm talking about.

Parents spend bil.lions on toys & games, sports
equipment, scholarship services and almost anything
else you can imagine.

Are they spending any of it with you?

I'm not saying that you need to build your entire
business around the youth market, but you need
to have a component of your business that
serves kids 6-18.

Otherwise you're missing out on the biggest
opportunity currently available to you.

Today we're opening enrollment for the IYCA
International Summit and I'll be doing a session
specifically about adding a youth fitness profit
center to your adult based business.

In fact, I'm going to give you a complete blueprint
that will allow you to add a simple $2500 (or more)
per month Youth Fitness profit center to your business.

Every detail will be covered.

Could you use an extra 30K per year?

If you attend the IYCA International Summit, I'm
going to give you everything you need to get it.

http://www.iyca.org/2009summit

Dedicated to your success,

Pat

P.S. - If you enroll by Friday, you'll also gain entry
to our private 'How To Run Profitable Speed Clinics
and Camps' session where we'll give you everything
you need to know and every tool you need to make
mon.ey with speed clinics and camps.

http://www.iyca.org/2009summit


Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US


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