Fall is here...

For us summer pretty much wraps up this
weekend.

Tyler starts back to school on Tuesday and
his fall soccer tryouts are Saturday.

For me fall means laying the groundwork for
the upcoming year.

I'll be going to the Ryan Lee Bootcamp, the
Send Out Cards national conference, Club
Industry and the Dan Kennedy Info-Summit
as a means of furthering my education.

I'll be designing the marketing calendars for
our health club, the IYCA and PTU.

We'll be developing the offerings for all of
our businesses so we can focus on marketing
them during the first part of the upcoming year.

And we'll start doing the 'heavy lifting' on
getting our Youth Fitness Franchise launched
in 2009.

I've always loved the fall because it basically
separates the winners from the losers.

It was that way when I coached and it has continued
to be that way now.

If you want the next year to be great, you can't
start laying the groundwork for it in the last week
of December.

No - you have to start in the fall.

So start planning what revenue streams you're going
to add in 2009 today.

Start developing next year's marketing calendar
now.

If you want 2009 to be the year you make more than
ever before - and work less - then you need to
start making that happen today...not December 31st.
So do me a favor, grab a notepad and a pen this
weekend and start jotting down what you want
to have happen next year.

Then spend the next couple of weeks turning
those goals into a plan.

You'll be well on your way to making more and
working less in 2009.

Dedicated to your success,

Pat

P.S. - If you're ready to develop a business
blueprint for 2009, take advantage of our trial
offer here:

http://www.fitnessbusinessrevolution.com

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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Do You Have Raving Fans?

One of the things that separates those
businesses that grow virally from those
that have to force growth is that they turn
customers or clients into raving fans.

Think about the businesses or products that
have grown by getting their customers to
rave about them:

::Starbucks

::MySpace

::Facebook

::Firefox

::Mac Computers

::Ipods

::Harley Davidson

::Whole Foods

Holly's Fit Yummy Mummy has a touch
of that 'raving fan culture'...she went to
a cookout some local 'Fit Yummy
Mummies' were having last night.

Do you think there are many other e-books
online that lead to customers going on
shopping trips, meeting for dinner or holding
cookouts to get together?

I'd be surprised if there were any.

When you create raving fans, they become
your marketing army.

They talk to everyone about your business.

They become your walking, talking billboards.

Plus they almost always buy your back end
offerings.

So forget about creating satisfied clients and
customers.

Create raving fans.

Dedicated to growing your business,

Pat

P.S. - Today is the last day to get Rocco's
Ultimate Consultation System for 29 bucks.

After midnight it goes to 67 bucks, so grab it
now:

http://www.ultimateconsultationsystem.com

Fitness Consulting Group

PO Box 1539
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42702-1539
US

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A Quick Way To Make Some Dough

One of the things that I try to do with our business
coaching clients is try to help them uncover the
'acres of diamonds' in their own backyard.

Sometimes we focus on reactivating old clients.

Other times we leverage the relationships that
our client's clients have by running referral
campaigns or tapping into their network and
doing speaking engagements or developing
corporate programs.

Sometimes it can be as simple as recycling old
programs by packaging them with new titles or
having new themes. A 12 week weight
management program might become a "Shape
Up For Summer Program" or a "New Year's
Shape Up Challenge."

Another one of my favorites is packaging what
you do successfully and selling it to others so they
can replicate your success. That's basically what
we've done with many of our products and what
Rocco did when he launched his Ultimate
Consultation System.

Just yesterday at our health club we took all of our
missed sales and are going to go back through and
make them a special offer tied to the 3rd Anniversary
of the club.

Just one more way of using the assets already at our
disposal.

What do you have at your disposal that you can turn
into profits:

::Former clients that can be reactivated?

::Clients that can refer business?

::Stale programs that you can breathe life into?

::Missed opportunities to upsell your clients?

::Old leads you didn't follow up with?

There are probably anywhere from 2 to 10 opportunities
for you to leverage the assets you already have...

...don't waste them:;)

Dedicated to your success,

Pat

P.S. - Rocco's Ultimate Consultation System has been
'flying off the shelves'. The price more than doubles
Thursday at midnight - so grab it now:

http://www.ultimateconsultationsystem.com

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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Every Successful Trainer Has…

..Multiple Streams of Income.

I don't know one single trainer that earns
a substantial living that doesn't have
multiple streams of income.

In our first training business we had:

:: One-on-one training
:: Supplement sales
:: Group training / Bootcamps
:: Weight management programs
:: Speed camps

Some were designed to maximize the value
of our current clients (supplements, weight
management programs).

Some were designed to reach a new audience
(weight mgt. programs and speed camps).

Some were designed to maximize the value
of our best trainers' time (any group offering.)

This approach allowed us to avoid lulls during
slower months and generate revenue spikes when
we needed the ca.sh.

Now we have a variety of income streams:

:: Health Club
:: Personal Training Business (In Club)
:: Supplement Revenue
:: Information Products
:: Consulting / Biz Coaching
:: Affiliate Sales
:: IYCA
:: Send Out Cards
:: Rental Property
:: Fit Yummy Mummy
:: Trainer's Inner Circle

The same concept applies - this allows us to
leverage different strengths, avoid lulls in
income, generate ca.sh if needed and leverage
our key people's strengths.

Regardless of whether you want to focus on
building multiple streams of income within
your existing business or developing
complimentary businesses - like a bootcamp
that compliments your studio or an infoproduct
that documents your successful training system -

you need to create them and create them now.

Not only will it make you recession resistant,
it will force you to leverage your strengths -
always a great idea if you want your business
to reach it's potential.

Dedicated to growing your business,

Pat

P.S. - One of the best trainers I know at creating
Multiple Streams of Income is Rocco Castellano.

He's done just about everything you can think of
in the fitness industry - and made mil.lions doing it.

Jim Labadie and I got him to share one of his
best systems for generating revenue - and he's
offering if for a huge discount as a favor to Jim
and I for a few days...click here to learn more:

http://ultimateconsultationsystem.com/

Fitness Consulting Group

PO Box 1539
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42702-1539
US

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A Business Rule To Live By

Often a person that has some degree of
success in a field or endeavor seems to think
that they can replicate that success anywhere.

Rick Schaden founded Quiznos and enjoy tons
of success, eventually reaching Entrepreneur
magazine's top 5 five franchises.

So Rick decided that the fitness industry would
be his next conquest and he launched 1-2-3 Fit.

It didn't work out as planned and 1-2-3 Fit is
apparently going to file bankruptcy and is
currently being sued by over 50 franchisees.

What was his mistake? Well - there could have
been many, but one I know for sure is that he
got too far away from his core business.

One of the key things that I think you can do
to maximize the likelihood of your own
business' success is to not move too far away
from your core business.

If you one-on-one training, open a bootcamp
or a studio.

Heck - even open a gym.

Package your knowledge and sell it as an
information product.

Don't open a sports bar.

Sounds simple - but I'd recommend taking this
a step further - let me explain.

I as talking to Steve Preston the other day and
we were discussing his business.

He's already successful and established in one
niche but was considering going into another
niche that he didn't have any presence in.

After talking for a while, Steve and I came to the
conclusion that he'd only achieved about 15% of
the potential business he could in his current niche.

We figured out a variety of offerings that he could
create that were only a couple of degrees away from
what he currently offers - and were potentially
VERY lucrative.

That's something I think more fitness pros should
consider - find ways to completely dominate the
niche you're in, rather than seeking out a new
niche.

The grass isn't always greener on the other side.

So the moral of the story is this...don't stray
too far from your core business. Instead - look
for different ways that you can maximize what
you already have, do and know.

Dedicated to growing your business,

Pat

P.S. - If you want to discover virtually everything
you need to know to build an ultra successful
fitness business, you can learn it here, with an
investment of less than ten bucks:

http://www.fitnessbusinessrevolution.com/trial-offer.html

Fitness Consulting Group

PO Box 1539
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42702-1539
US

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When Quitting Is A Good Idea

In today's world the word 'quit' has a
real negative connotation attached to it.

Everybody - including me - sings the
praises of persistence...and with good
reason.

But there is a difference between persistence
and stubbornness.

Persistence is sticking to something when
there is still a good chance of making it
work.

Stubbornness is continuing with something
when the likelihood of success is minimal.

So I'm going to go ahead and say it once and
for all:

Quitting isn't necessarily a bad thing.

Let me give you an example:

A few years back Nick and I owned a smoothie
bar.

As people became more and more comfortable
making purchases online - our sales
diminished.

There was no way we could match the prices
online retailers offered.

So, through lots of marketing and hard work
we were still profitable - but the smoothie
bar provided - by far - the lowest return on
our time.

So we cut it loose.

It wasn't that we couldn't make it profitable.

It just would never be as profitable as the other
things we could invest our time and resources in.

So we quit the smoothie bar business.

Sometimes you need to quit swimming upstream
because your unwilling to quit.

There have been several times in my career I
should have quit something sooner - but didn't
because I refused to quit.

Don't make the same mistake I did.

If you are working on several projects and one
of them seem to be like fighting a continual
uphill battle - drop it and focus on the other
projects.

You'll be much happier.

Dedicated to your success -

Pat

P.S. - Yesterday I told you about the Ryan Lee
Bootcamp. This is a MUST attend if you want
to find the easiest path to where you're trying
to go. Sign up here before it sells out:

http://www.tinyurl.com/ryanlee

Fitness Consulting Group

PO Box 1539
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42702-1539
US

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Free Recording -

Dear adsdsf,

FREE Call Recording on Mexico Sales and Export

Our last conference call on exporting to Mexico had a lot of information.

On the call we explained hot to export products, how importers work, "comercializadoras" and distributors in Mexico.

You will receive information a few days in advance for our next conference call.

You can listen to the recording of the call.

For now, you can dial in and listen to the previous call for FREE by just dialing:
-Phone Number: (641) 715-3486
-Access Code: 685210#

Don't forget to join the Free Beverage Business Network at www.BevFan.com

Thank you,

Jorge Olson

Founding member of www.MexicoSalesAlliance.com

www.JorgeOlson.com

San Diego County
San Diego, CA
91902
US

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My Breakthrough Moment(s)

The turning point for our business was
the first Ryan Lee Bootcamp.

Prior to that we'd had a successful training
business and had just opened a health club,
but we didn't really see the opportunities
that were really out there.

It had never really crossed our mind to go
beyond running businesses locally here in
Kentucky.

We had never really considered sharing our
knowledge with other fitness pros.

Holly hadn't ever given thought to making
the programs she provided locally available
online.

I remember driving home - yes, we drove and
took a van with Nick , Holly, me and 3 members
of our staff - mapping out the change in our
business vision.

From there the Fitness Consulting Group was
born.

But on top of that, the second Bootcamp was
where we started really developing our network -
it's where we met Alwyn Cosgrove and started
developing the plan for the Ultimate Fitness
Business Success System.

It was where Brian Grasso and I first started talking
about working together.

It was where Jim Labadie, Nick and I started laying
the groundwork for the several businesses that we
work together on now.

The doors were opened for the third Ryan Lee
Bootcamp Tuesday - and I can't wait. Not only
will I be presenting (it's come full circle), but
so will good friends like:

Dax Moy

Alwyn Cosgrove

Jim Labadie

Brian Grasso

...and of course Ryan Lee.

There are very few points in my career
that I can identify as real key or turning
point moments:

Leaving the college coaching ranks.

Meeting and partnering with Nick.

Starting our first business.

Becoming Co-Owners of the IYCA.

I can honestly say both Bootcamps were
those types of moments.

They opened my eyes and opened lots
of doors.

If you're interested in the same happening
for you, join me at this year's bootcamp.

You can learn more here:

http://tinyurl.com/ryanlee

I look forward to seeing you there!

Pat

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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Are you famous yet?

On Monday mornings Nick, Holly & I
meet with our 'super assistant' Melissa at
a local coffee shop to lay the groundwork
for the upcoming week.

Well, this past Monday I happened to pick
up the Louisville Courier-Journal that was
sitting on our table and immediately saw
a huge article about our friends Chris and
Kara Mohr.

The Courier-Journal has a circulation of
over 600,000, so a 2 page feature article
is going to get seen by A LOT of prospective
clients.

Funny thing is, Chris and Kara are already
tremendously successful.

They both write for major publications,
consult with numerous companies and
speak all over the country.

But that didn't keep them from sending a
press release to their local media.

Because regardless of how great they are at
what they do (and they are great at what they
do), most of those 600,000 readers don't know
who they are.

Well, at least up until Monday they didn't;)

Now thousands more people in the Louisville
area know all about Chris and Kara - and their
fitness bootcamp.

Think that will help their already successful
business?

I'd suspect it will.

I'm going to guess you're pretty good at what you
do too.
But does everyone in your community know?

Make sure that you're getting the word out.

Become a local celebrity.

You'll help more people and make more
mon.ey...the two primary goals of any
fitness business.

Dedicated to your success,

Pat

P.S. - If you want to learn about becoming
recognized as the premier fitness biz in
your community - and at the same time, the
most profitable - then you need to take
advantage of the trial offer for the
Ultimate Fitness Pros Business Success
System. Get your copy for an up front
investment of ONLY 9.95 here:

http://www.fitnessbusinessrevolution.com/trial-offer.html
Fitness Consulting Group

PO Box 1539
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42702-1539
US

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FREE Conference Call - Sell Products to Mexico

Dear adsdsf,

FREE Conference Call - Export to Mexico - How to Start Selling in Mexico

How to Export and Sell your products into Mexico

This is part 2 of our "Export to Mexico" calls.

Join us for a FREE Conference Call tomorrow, Wednesday July 23 to talk about how to export your products to Mexico.

As you know we've exported more than 1,000 truckloads of food, beverage and other products to Mexico selling it to convenience stores, supermarkets, distributors, restaurants and hotels.

We also created the Mexico Sales Alliance to help companies sell in Mexico.

Now you can learn what it takes to export your products to Mexico. The Number One trade partner with the USA.

Date: Wednesday July 23, 2008
Time: 6 PM PST / 9 PM EST

Conference Dial-in Number: (712) 451-6000
Participant Access Code: 685210#

Thanks,

Jorge Olson

Founding Member of www.MexicoSalesAlliance.com

www.JorgeOlson.com

San Diego County
San Diego, CA
91902
US

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Do You Own A Job?

Holly, Tyler and I are off to visit my parents
in Ohio today.

We actually left last night and drove part of
the way and stopped to spend the night.

Our initial plan was to meet my dad in
Cincinnati and watch a Reds game as that
is the halfway point between our homes.

Unfortunately, my dad couldn't get away from
his business. The business doesn't run without
him.

Make no mistake, my dad earns a nice living,
owns the building his business is in and is
probably the best person I know at making
ca.sh quickly.

He's also the hardest worker I know.

But my dad has owned his own business for
almost 25 years and he is 58 years old.

And his business doesn't run without him at all.

Really, he owns a job.

If he goes out of town, he earns no income.

If he gets sick, no income.

If he wants to leave early, no income.

I've tried to talk to him about creating systems
and some of the stuff we teach - but what's
that old saying "you can't teach an old dog
new tricks?"

So, while I learned a lot from my dad about
customer service, delivering value, hard work,
and growing a business on a shoestring budget...

...I also learned that if you don't want to be
owned by your business you need to build your
business with systems.

So I'm off to spend the day with my parents...

...while my business runs without me;)

Dedicated to your success,

Pat

P.S. - If you want to own your own successful
business - not a job, don't wait another minute
and try out The Ultimate Fitness Business Success
System for only $9.95. Take a BIG step to having
the business you want:

http://www.fitnessbusinessrevolution.com/trial-offer.html

Fitness Consulting Group

PO Box 1539
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42702-1539
US

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The Most Important Thing I Learned In College

I spent the last few days in Indianapolis, primarily
at a Perform Better event.

This was an awesome trip for a variety of reasons:

::We got a couple of big IYCA projects rolling

::We had another great 'An Evening with the
IYCA' event

::I got to visit Bill Hartman & Mike Robertson's
New facility and Bill helped me out with some
nagging shoulder and leg issues I've been having

But the most important thing I think I was
reminded of was something my favorite college
professor told me:

You can make a lot mo.ney doing anything as
long as you're better than anyone else at it.

Just this weekend I got to spend time with several
guys that are arguably the best at what they do:

::Brian Grasso is the top youth fitness expert in
the industry.

::Chris Poirier is one of the top fitness equipment
retailers (Dave Tate would be the other) in the
world.

::Gray Cook and Lee Burton are probably the top
sports medicine guys in the industry.

::I'm not sure how to quantify what Bill Hartman
does other than to say he IS the smartest person
in fitness. Any title would be too narrow;)

::Carlo Alvarez is the top high school strength
coach in the country.

::Mike Robertson is the top mobility guy in the
industry.

That's a number of people that simply made the
decision to be great at what they do and were
willing to put in the time and effort to get there.

I don't know what each of them earn, but I'm
pretty confident that they all reside in the top
1% of all fitness pros in yearly income.

If you want a blueprint for achieving your
career and income goals you could do a
lot worse than this: become the preeminent
expert in a small area of the industry or in
a particular market.

If you do that, it almost assuredly will come
with the added benefit of the income you'd
like to earn.

Dedicated to your success,

Pat

P.S. - If you want to have the premier facility
in your area you are in luck...we've decided
to let you try out The Ultimate Fitness
Business Success System for only $9.95. You
can learn more at:

http://www.fitnessbusinessrevolution.com/trial-offer.html

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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Be Better, Be Different

Back in my coaching days I came up with
a philosophy that I still hold today.

As I've mentioned a few times, I became a
head baseball coach at a University when I
was 23.

I knew that if I wanted to be better than our
opponents - and get there quickly - then we
couldn't do the same things they were doing.

The other coaches had more experience, much
better resources and more scholarships.

So after doing my fair share of studying, I
decided that our only hope was to be different.

We had to recruit differently.

We had to prepare differently.

We had to have a different game strategy.

It worked...and quickly. We went from a program
that had never even had a winning season to
nationally ranked by early in my 3rd season.

In business the same has held true.

We understood that we needed to learn from
outside the industry if we wanted to build our
businesses quickly.

We studied everything from Starbucks to
chiropractors. We learned from tanning salons,
fast food restaurants and martial arts schools.

I've focused on learning from guys like Dan
Kennedy, Jay Abraham, Chet Holmes, Michael
Masterson, Rich Schefren, Gary Halbert and Mark
Joyner.

This approach has allowed us to build businesses
more quickly and helped us turn around struggling
businesses that otherwise wouldn't have survived.

So if you really want to climb to the top of
the industry, don't be afraid to deviate from the
traditional plan.

Alwyn Cosgrove decided there was a better was
to run a gym - and developed a facility that
probably outproduces most every one in the
country per sq. ft.

Brian Grasso decided that the way we were
educated to serve the youth market was wrong,
so he developed the IYCA to solve the problem.

Ryan Lee didn't settle for only being limited to the
traditional ways personal trainers earned a living -
now he's a millio.naire.

Gray Cook, Mark Verstegen and dozens of others
have decided to be different instead of just doing
what's always been done.

So don't settle for simply studying the same folks
you always have and doing the same things you've
always done.

Step outside you comfort zone.

Dedicated to growing your business,

Pat

P.S. - One of my mentors, Jay Abraham is making
a home study course available at a ridiculously
low price. It includes 5 of his most informative
reports. If you want to study one of the best
business minds in the world, check it out here:

http://tinyurl.com/abraham1
Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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Will you be there?

I'm off to Indianapolis today to meet Gray Cook
and Chris Poirier at the Perform Better event
they're hosting.

Actually, Nick, Brian Grasso and I area all going.

It should be a great couple of days.

We're meeting with Gray about the development
of the Functional Movement Screen for kids.

We're meeting with Chris about the live IYCA
events we'll be doing together in 2009.

We're holding another 'Evening With The IYCA'
event Friday evening.

Hopefully I'll even get the chance to drop over
to Mike Robertson and Bill Hartman's new
facility:

http://indianapolisfitnessandsportstraining.com/

But one of the best parts of the trip will be
seeing dozens of fitness pros that are there
to learn more and get better at what they do.

That's one of the biggest keys to success.

Never stop learning.

Take advantage of the learning opportunities
that are out there.

Go to seminars like this.

Attend the upcoming Ryan Lee Bootcamp.

Check out Craig Ballantyne's event I mentioned
the other day.

Grab an information product or a book about
a topic you want to learn more about.

Every really successful fitness pro I know is
constantly studying and learning.

Make sure you're in that group.

Dedicated to growing your business,

Pat

P.S. - If you want to learn more about training
young athletes, the best resource available to
you is Complete Athlete Development. Get it
before it's gone forever:

http://www.completeathletedevelopment.com

P.P.S. - If you're in Indy for the seminar or you
happen to live there - be sure to come on over
to the 'Evening with the IYCA' Friday night. If
you need directions, shoot me an e-mail.

Hope to see you there!
Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
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The Comeback Kid

I'm sitting here watching Baseball's All-Star
Game and just marveling at one of the
players - Josh Hamilton.

For those of you who don't know Josh's
story, about 10 years ago he was the first
player drafted in baseball's amateur draft.

He was as good a bet to be a superstar as
had come along during my lifetime.

He seemed to be too good to be true. He'd
never drank, was incredibly polite and had
incredible talent.

One of my former players was a teammate
of Josh's during his second year of pro ball
and I went to watch them play. What I saw
made me think that I was getting an early
glance at the guy who would become the
Michael Jordan or Tiger Woods of baseball.

After the game my player introduced me to
Josh and his parents (they traveled to all his
games - he was 19) and they were the most
down to earth and polite folks you'd ever meet.

Well, the following year Josh & his family were
in a car accident. Josh injured his back and
for the first time was not busy with baseball.

He fell into a bad crowd and before long he
was heavily involved in drugs.

He was suspended from baseball and entered
rehab several times - all unsuccessful.

Things got so bad that he dropped 60 pounds
and many times thought he was on the verge
of death.

After battling with drug addiction for 6 years
he got clean and was reinstated into professional
baseball. He even played about 10 games at the
lowest level of the minor leagues at the end of
the 2006 season.

Last year Josh was picked up by the
Cincinnati Reds and placed on the major league
roster. Jumping from the lowest level of pro
ball to the major leagues is about the equivalent
of jumping from 7th grade to grad school - not
to mention the fact that he'd played about
10 games in 6 years - so virtually everyone
expected Josh to fail miserably.

Who knew how much damage he'd done to his
body (and extraordinary talent) over the
past 6 years?

Well, he proved the critics wrong. He played
great for the Reds - though he did suffer a few
injuries through the course of the season. Most
likely his body rebelling to the increased demands
he was placing on it.

In the winter Josh was traded to the Texas
Rangers and this season he's been arguably the
best player in baseball. In last night's Home Run
Derby he did things no one has ever done in the
history of the event.

He's been the best comeback story I think I've
ever witnessed.

I had the good fortune to chat with Josh for a
few minutes last year and we talked about
meeting so many years ago. He said it had been
a long, tough road - but his story would
hopefully help many other people who needed
to overcome their addictions.

What does this have to do with me & you?

Too often we think failure is forever.

Josh was on the verge of death and came back
to be the best among the best in the world
at playing baseball.

Makes me think the hurdles that I might have
had to overcome seem kinda small;)

So don't let challenges and bumps in the road
get you down...ride them our and overcome
them.

Then make your dreams happen.

OK - back to watching baseball and watching
Josh Hamilton make his happen.

Talk to you tomorrow.

Pat

P.S. - If you want to follow in the footsteps
of 17 fitness pros that made their dreams a
reality, Fitness Riches is your guide.

http://www.fitness-riches-book.com
Fitness Consulting Group

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The Simplest Way To Build Your Business

What's the simplest way to build your business?

Deliver extraordinary value.

What is extraordinary value?

It's when the experience your client or customer
has with your business dramatically exceeds the
actual cost.

It doesn't matter what you charge...as long as
you provide enough benefit to the client that
they go away thinking 'I'd have paid twice as
much...'

There are things that I've purchased for
thousands of dol.lars and felt like it was a
bargain.

There have also been purchases I've made
of less than twenty bucks and felt like I'd
been cheated.

I'm sure you've had similar experiences.

The best part about growing your business
by delivering extraordinary value?

It's viral.

When people have that type of experience
with a business they can't help but tell others
about it.

For the IYCA and Holly's business we're
investing very significant amounts in several
different tools and educational opportunities.

For all of these investments we've been referred
by people we know who've already had great
experiences with the businesses.

In fact, we've been so impressed with the experience
with one of those businesses that we've already
referred over 20K to one of those businesses in
about one month.

All for delivering extraordinary value.

So make sure you're figuring out how you can
deliver the type of value that inspires your
clients to tell everyone about it.

You'll be astounded at how quickly this helps
your business.

Dedicated to growing your business,

Pat

P.S. - If you want dozens of other systems,
strategies and tips to grow your business - Mega
Marketing For Fitness Pros is where you'll find them.

http://www.megamarketingforfitness.com

Fitness Consulting Group

PO Box 1539
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42702-1539
US

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The Cost Of Success

I was just reading an old Dan Kennedy book, How
To Succeed In Business By Breaking All The
Rules, and he talked about being willing to do what
others aren't willing to do in order to reach your
goals.

Kennedy talked about a sales job he took early on
where he agreed to work for no base salary and
he'd pay his own expenses if they'd give him a
chance.

He was willing to do what others weren't and he
got the job.

When I graduated from college I applied for over
30 volunteer (yes, volunteer) baseball coaching
jobs at D-I schools where I could go get my
Master's Degree.

Not even one interview.

So instead of giving up I kept pushing and applying
for jobs, when the school I'd just graduated from
suddenly had an opening for the head coaching
position.

I got the job...but it paid $3000 a year.

So I took several other side jobs to pay the bills.

And went to grad school...a 2 hour commute each
way;)

But by being willing to do and having success, the
school eventually created a full-time job for me
that allowed me to be the strength coach, baseball
coach and teach.

I went through the same type of thing again when
we started our first businesses...Holly, Tyler and
I we're willing to live in a basement for a year to
save mo.ney and get our businesses off the ground.

I'm not saying you need to take a job that pays
almost nothing or live in a basement to achieve
success - but I don't know anyone who hasn't
had to 'pay' something.

When I coached, the price was being broke,
several jobs and a REALLY long commute to
grad school.

When we started our businesses, it was monetary
sacrifices and long hours since we didn't have
much of any start-up capital.

Now it's business education...I want to keep
growing and the quickest path for that is learning
from those who've already done what I want to do.

So if you have some goals that you've set - go
ahead and figure out the cost of achieving them
and decide if you're willing to pay the price.

I've always found that after paying the price it
turned out to be a bargain. I think you will too.

Dedicated to growing your business,

Pat

P.S. - If you want to build your own fitness empire
online, Craig Ballantyne has a great opportunity
coming up for you to get on the fast track. Check
it out here:

http://tinyurl.com/5or7g3

Fitness Consulting Group

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Free Recording on Beverage Sales to Retailers

Dear adsdsf,

Last weeks' Conference Call is available for FREE at

http://www.liquidbrandsmanagement.com/beverage-mentor.html

Simply go to the link and click on the play button on the RIGHT hand side of your screen.
You can also pause and stop the recording at any time.

The conference call covered:
-How to see to retailers
-What retailers want
-How to sell to consumers
-Find sales brokers for your beverage

Again, just go to http://www.liquidbrandsmanagement.com/beverage-mentor.html

Thanks,

Jorge

Jorge S. Olson

www.BevFan.com

Don't forget to join the Beverage BusinessSocial Network
Learn about the industry, promote your product, and connect with others. Go to www.BevFan.com today to join for FREE

www.JorgeOlson.com

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2 Things You Need To Think About

We (Holly, Tyler and I) had to make a
quick trip to Louisville last night to pick
up 2 DVD's from a videographer that Holly
filmed that will launch her DVD of the Month
Club.

We got home, put the DVD's in and reviewed
the 'finished product' while Tyler tried to
emulate every exercise (a 6 year old trying to do
Bulgarian Split Squats is quite funny).

They looked great.

That got me thinking - a three years ago, Holly
was training in a club, and doing mostly
one-on-one stuff - both weight management
and training clients.

We soon after launched group weight management
to leverage her time more effectively.

Not long after that she started working with women
only to position herself better in the marketplace.

Probably 6 months later she launched a women's
only indoor bootcamp and reduced her one-on-one
client load.

More leverage.

By this time she was also upselling most of her clients
in both programs to Prograde supplements - even more
leverage.

Then, about 18 months ago she started to really focus
on only moms - which truly made her a 'specialist' in
the market.

This was the precursor to the launch of her information
product business - Fit Yummy Mummy, that also
targeted just moms - which would prove to provide
incredible leverage.

First she launched an e-book and several months later
a social network.

Next up is a 2-tiered membership program with a hard
copy newsletter and a DVD of the Month.

It's an interesting progression and one that many
trainers could learn from:

1. Generalist with no leverage: probably had 15 clients.

2. Generalist with leverage: helped a couple hundred with
bootcamps and group programs.

3. Specialize some (women) with various improvements
in leverage over time: still helping over a hundred women
per year, but now time is more valuable.

4. Highly specialized (moms) with lots of leverage: now
serving thousands of moms and time is MUCH more
valuable.

You don't need to follow her exact model by any means,
but you should learn from it.

You should always be looking for opportunities to become
more specialized.

You should always be looking for opportunities to improve
you're leverage.

Have a great weekend!

Pat

P.S. - If you want to become more specialized, the hottest
market in the ENTIRE INDUSTRY is youth fitness.
here's you're success guide:

http://www.completeathletedevelopment.com

Fitness Consulting Group

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42702-1539
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Beverage Networking

Dear adsdsf,

We created a new Beverage Social Network for Beverage Entrepreneurs, Executives, Distributors and Investors.

It is an online beverage industry club!

It is free to join and you can use it to learn about the industry, find colleagues, contact distributors, upload photos and videos, post messages, and exchange product information or just to promote your company and product.

This is the first Beverage Network of its kind and there is no cost to join.

To join simply go to www.BevFan.com and click Sign Up on the right hand side.

Thanks,

Jorge

Jorge S. Olson
Join BevFan.com Today!

BevFan.com is provided by:
www.LiquidBrandsManagement.com

www.JorgeOlson.com

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Riding The Ponzi %30 Discount

Riding The Ponzi Discount

Hello Aff if you haven't purchased Riding The Ponzi already, I highly
suggest you do so sooner or later. Thousands of dollars worth of information is found
in the report, and I am not trying to make this sound like a sales letter, but a lot of
high authority names on forums such as Talkgold and MoneyMakerGroup think highly of it.

 

Because you subscribed to my personalized mail-list, I will be offering a %30 discount off of Riding The Ponzi just for you.

That's right, because you are a highly regarded subscriber, were giving you, yes,
just Aff just you, a %30 discount.

Click Here to order Riding The Ponzi with a discount.

Riding The Ponzi
http://www.ridingtheponzi.com

P.S. - This offer will not last long. Jump on it while you have the chance!
 

160 West 97th St, Apt: 6D, New York, NY 10025, USA

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The Most Important Prospect

Who is your most important prospect?

It's your current client, member or customer.

If you treat them well, they will be worth 3,
5, 10 maybe even 20 times their initial
investment or more to your business.

And that doesn't even consider referrals or
doors they can open for you.

So don't spend all your time chasing new
prospects - chase the ones you have.

In the IYCA we've closed the doors on new
members a couple times to build up the
infrastructure to accommodate the growth.

In fact - we're going to invest 5K in a new
member management system this week to
make sure we provide a great experience for
our members.

We do a variety of other things to keep selling
our clients and members on why they should
continue to do business with us - and you
should too.

Here are a few ideas:

::Send thank you cards

::Have client appreciation events

::Do a newsletter

::Get to know your clients - know their spouse and
kids names, know their birthday and know what's
important to them.

::Deliver results.

::Do the detail things that no one else does.

Here's a tip - every week try to think of one
small thing you can do to improve your client
experience - and implement it.

Dedicated to growing your business,

Pat

P.S. - If you want to learn everything Alwyn
Cosgrove does in his gym and everything we've
done in our businesses to maximize client
experiences, we've documented it all here:

http://www.fitnessbusinessrevolution.com

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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Camps, Clinics and Schools – Your Goldmine

I was talking to one of my former baseball
players (Brian) yesterday and we got to talking
about his job.

He's an assistant baseball coach at a D-I
school in the Midwest. Unfortunately,
being an assistant coach doesn't pay so
well for most college baseball programs.

Brian's salary is 20K a year.

But then he told me he'd been applying
some of the stuff I'd talked to him about
and some of the materials that I gave him
to their youth baseball instructional programs.

Before Brian got there, they we're doing about
15-20K per year in camp revenue.

When Brian was considering the job but
leery of the salary - I told him not to sweat
it - if he'd run their camp / clinic programs
like a business, he'd make the additional
m.o.n.e.y he needed.

Well, this year - Brian's first with this program,
they did 52K in camp / clinic / school revenue.

Brian keeps about 1/3 of that...so he's basically
turned a 20K per year job into a 37K per year
job. Almost double the income.

Pretty important since he has a son on the way;)

What did he do?

1. He got hundreds of kids in the funnel with a
series of 1 day clinics. A low barrier to entry
option for the kids and parents...$35-100 for
one day.

2. He upsold the clinic attendees into 3 day to
1 week camps.

3. He upsold the campers into 6 week instructional
'schools.'

He had offerings for different niches (pitchers,
catchers, hitters, college prospects, etc.)

All his external marketing was focused on
driving kids to the 1 day clinics. If someone
wasn't willing to make that small commitment,
probably not going to make a bigger one.

Pretty simple, huh?

You could probably use this same type of
blueprint for your own business.

1. Target niche markets
2. Have a very low barrier to entry front end
offer you drive everyone to.
3. Upsell those customers into a medium level
Program.
4. Upsell those people into your 'elite' program.

Simple but effective.

Dedicated to growing your business,

Pat

P.S. - This model works like crazy with the youth
athlete market. If that interest you - check out
Complete Athlete Development at:

http://www.completeathletedevelopment.com

Fitness Consulting Group

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Aff Do Your Due Diligence

Aff, Due Diligence can be hard, but if you do it, your
investment is more likely to be safe. In todays email is a Due
Diligence report. You can download it here:

http://clicks.aweber.com/y/ct/?l=CB443&m=9fCLyini6ltGP&b=nBnMqk64XsKKSfpqJ4B_TA

Some Other Sites To Preform Your Own "DD"

whois.ws
samspade.org
dnstools.com

Riding The Ponzi
http://clicks.aweber.com/y/ct/?l=CB443&m=9fCLyini6ltGP&b=pz4FYFEtRz9CFk.1OYp61A

P.S - The Riding The Ponzi HYIP Investment Guide offers a full
detailed Due Diligence section. If you find yourself constantly
questioning whether you should invest in an HYIP or not, you should
definitely consider check out the e-book!

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Part Six of Your Course

Hi aff,

This is the final part in your Fitness Professional Business
Success Mini-Course. Hopefully you've already gotten some
ideas to improve your income and grow your business.

On to part 6...

Have a "back-end."

The lifetime value of a client is the total amount of
money that a client spends with you during the duration
of the time you do business together.

Most trainers limit this number to the amount that each
client spends on personal training sessions. Since your
clients undoubtedly view you as their fitness resource - don't
make them look elsewhere when they need to purchase
supplements, foam rollers, nutritional coaching or anything
else that would be complimentary to your personal training
services. You're helping your clients achieve better results,
ensuring that they make the right choices when making
fitness-related purchases and increasing your profits as well.

Hopefully you've gotten some ideas that you can use to
grow and improve your business. Honestly, I've
just scratched the surface when it comes to what you
can do to take your business to the next level. If you'd
like to know EVERYTHING that Alwyn Cosgrove and I
know about building a successful and lucrative business
as a fitness professional, check out The Ultimate
Fitness Profesisonal's Business Success System at:

http://www.fitnessbusinessrevolution.com

This is undoubtedly the best business building resource
EVER made available to fitness pros. If you're
ready to move up a tax bracket, check it out :)

Dedicated To Growing Your Business,

Pat Rigsby
The Ultimate Fitness Professional's Business Success System
http://www.fitnessbusinessrevolution.com

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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175 Days To Go <$firstname<$

When we reach the end of the first quarter,
the halfway point and the end of the third
quarter - my buddy Alwyn Cosgrove posts it
on his blog.

I love it and it always reminds me to pick up
the pace on a couple of projects that might
have moved to the back burner.

Actually, the thing I also do to keep deadlines
staring me in the face is to place countdown
timers on my google homepage (along with my
calendar and google reader.)

I looked at one of my countdown timers for a
goal to be achieved by December 31st and noticed
there are 175 days to go in 2008.

A bit less than 6 months.

Most people will look up 175 days from now
and nothing really will have changed. They'll
have just let the time (and opportunity) pass.

I have over 30 projects I plan on completing
in that same 175 days.

175 days is enough time to:

::Start a bootcamp.

::Create a new stream of income with an info product.

::Position yourself as the community expert in a
specific niche market.

::Become well versed in a new area of fitness or
business.

A whole lot can happen in 175 days.

Make sure it happens for you.

Dedicated to growing your business,

Pat

P.S. - If you want to learn a TON about training
young athletes in the next 175, Complete Athlete
Development is the resource you need.

CAD will be coming off the market soon with the
merger of Developing Athletics and the IYCA, so if
you want it - get it now before it's too late.

http://www.completeathletedevelopment.com

P.P.S. - We even developed a 3 pay plan AND a
discount to make sure that if you want to get CAD
before it's gone - you can. Learn more at:

http://www.completeathletedevelopment.com

Fitness Consulting Group

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FREE Beverage Consultation

Hi adsdsf,

Get a FREE 15 minute consultation with one of our Beverage Consultants.

What's the catch?

Well, you have to buy our Beverage Package at www.BeverageIncubator.com

It's not really a catch, why? Because our consultants charge $250 per hour, and you get a free shot to ask questions, costing, sales, even propose a joint venture. Just visit www.BeverageIncubator.com and purchase our Beverage Package.

The Package Cost is only $27.00

Our Beverage Package will answer most of your questions anyway. Questions about how to get started in sales, distribution, even how to product your energy drinks and other beverages and how much it costs.

Thanks,

Jorge Olson

www.BeverageIncubator.com
Learn how to start in the Beverage Industry

www.LiquidBrandsManagement.com
Beverage Strategy and Consulting Services

www.JorgeOlson.com

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Aff Your "Dream" HYIP Paid You! Lets Reinvest!

Don't Let Your Emotions Over Run You.

Hello Aff, lets say that you invested $100 into an
HYIP Last week. You finally received your ROI of %200 and now you
have $200 sitting in your e-gold account. What should you do now?
Reinvest of course.

Maybe...

Do not let your emotions talk for your investing.

Since you just earned a handful of money, you are probably assuming
you can do this again. Why? Because your emotions are telling you
to think about the "wealth" you can achieve in the future. I call
this Greed. Instead of immediately reinvesting $200 into the same
HYIP, you should do the following.

1) Check HYIP Forums - Have all the members gotten paid? If they
haven't, you were probably just "lucky" and should wait for EVERYONE
to get paid instead of reinvesting.

2) Preform Your "DD". Is the site withdrawal limit close to the
total deposit? If it is, the HYIP may die soon, should you really
invest your money back?

3) Always Have A Profit. Instead of investing $200, you can invest
$100, and then break even if the HYIP Scams. Why take the risk?
Invest $50 instead, you'll come out a winner regardless.

Sure, like kissing a girl, everything is easier said then done,
however if there is one rule I must "push" that every HYIP Investor
should use, it would be that don't let your emotions do the talking.
Always think smart, and with each investment, carefully check all
your data.

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Part Five of Your Course

Hi aff,

Raise Your Prices

This is the most simple, yet overlooked strategy for
increasing your income. If you perform 30 sessions per
week and raise your prices by just five dollars per session,
you've increased your yearly income by $7800. Not a bad
improvement considering that you didn't have to do anything
else differently.

Most of your clients won't even bat an eye at this increase
and the one's that have a problem with a small price increase
will almost always be your "headache clients." Simply move on
and you'll soon replace them (if there are any) with a new
client happy to pay your fee.

Remember the Rolls Royce analogy? People expect to pay for
quality products and services. Don't ever compete on price,
compete on value.

Dedicated to Growing Your Business,

Pat Rigsby
The Ultimate Fitness Professional's Business Success System
http://www.fitnessbusinessrevolution.com

Fitness Consulting Group

PO Box 1539
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What do you want aff?

aff, on our drive home from the
amusement park today I talked to a few people,
one of which was a fitness pro asking for advice.

Normally I charge a sizable fee for advice like he
was asking for, but he's bought all of our products
and I was in the car so I thought I'd give him a few
minutes.

Strangely though - the conversation took a unique
turn. I asked him why he got into personal training
to begin with and he responded 'to help people.'

My response: 'Bullshit.'

He said: 'What do you mean?'

I said: 'you only train people that can pay you $90
an hour. You train about 11 clients for an hour at
a time.'

'Sounds like you only want to help really rich
people.'

He said that it's funny that I mentioned it, because
he been feeling very unsatisfied lately. His clients
aren't as compliant as he'd like and he feels like
he isn't making much of a difference.

Here's the plan we came up with to help him impact
more people and keep his workload at a reasonable
level:

1. Do one community event every quarter. Tie it
to a charity and require attendees to make a $10 donation
to the charity to attend. Now he can empower hundreds
of people each year...regardless of their financial status.

It will also provide publicity and help build his list.

2. Launch a fitness bootcamp. This will allow him to
serve the middle income demographic and help dozens
per hour instead of one...and make more for his time.

3. Keep the clients he has for now...but if he feels
unhappy training them, after the bootcamp is up and
running - fire the ones he doesn't like.

We should all be able to create a business that makes
us happy and pays us well. Over the next few months
you'll hear me talk more and more about this, so get
used to it.

Dedicated to growing your business!

Pat

P.S. - Just like I told him, a boocamp is a GREAT
way to increase your income and your impact. Here's
your blueprint:

http://sixfigurebootcampsystem.com/

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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FREE Conference Call

Dear adsdsf,

New and FREE conference call on Wednesday!

Don't miss our next FREE conference call from Jorge Olson with Carlos Lopez.

The topic of the call will be: How to sell New Age Beverages to Consumers.
We will also cover how to create your Retail Package to sell more to retailers and how to find sales brokers to sell your product on commission

Date: Wednesday July 9
Call Time: 6 PM PST / 9 PM EST

Conference Dial-in Number: (712) 451-6000
Participant Access Code: 685210#

Our last conference call attracted 110 beverage entrepreneurs, distributors and beverage companies.

On the conference call we'll go through a wealth of information on how what distributors and retailers want from you, "turns" and how to get these beverage turns, or sales from the consumers.

Don't miss it!

Thanks,

Jorge

Jorge S. Olson
Liquid Brands Management Inc.
Liquid Brands Management S. A de C. V.
US Cell: (619) 852 6942
Jorge@LiquidBM.com

www.LiquidBrandsManagement.com

www.MexicoSalesAlliance.com

www.JorgeOlson.com

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Aff Would You Trust a Kid With Your Money?

Decent Site = Decent Cash

Hello Aff Today I will like to share with you my theory
"Decent Site = Decent Cash"

Knowing that an HYIP site is decent can make the difference of
making money or losing it all. Would you trust a 5 year old to
handle your finances? I think not! If an HYIP website looks like a
child designed it, why would the owner of the HYIP handle the money
any better off then a toddler with? Chances are - he wouldn't. You
can determine if the HYIP Admin actually "cares" about his HYIP by
seeing what HYIP Monitors he invests in. If the website has
"security flaws" patched, and how well the website is designed.
You shouldn't invest in a Crayola crayon drawn HYIP, you're just
asking to lose your money.

Riding The Ponzi
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Part Four of Your Course

Hi aff,

Find Ways to Create Leverage In Your Business

This is probably my favorite strategy. Here are some ways
you can create leverage:

1. You can leverage other trainers by hiring them to
train clients for you or "farming out" some of the clients
you acquire and charging a "finder's fee." While having
employees is something a lot of trainers shy away from,
it's tough to beat getting paid for someone else's efforts.

2. You can leverage your time by providing only semi-private
training instead of the traditional one-on-one that forces
you to trade your time for one client's money. Don't think
for a minute that your clients are going to be resistant to
semi-private training. In sports, physical therapy, you name it...everywhere but in training - supervision is one supervisor
to a small group. Most of your clients will enjoy the small
price break and camaraderie. You'll definitely enjoy the
increased value of each session.

3. You can leverage your knowledge by creating an
information product that you can sell to your clients or
online. Ryan Lee really brought this idea to the forefront.
If you have a proprietary approach to training, package it
and sell it. You'll enjoy waking up to those overnight orders.

4. You can leverage your clients by having back end
offers (I'll discuss this in detail later) like supplements and complimentary services. Become the fitness resource for
your clients.

Remember, you don't always have to trade your time for
one client's money.

Dedicated to growing your business,

Pat Rigsby
The Ultimate Fitness Professional's Business Success System
http://www.fitnessbusinessrevolution.com

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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A Day At The Park

Actually, aff - it's two days at the park
for me.

We decided to take Tyler to a Cincinnati Reds game
yesterday and we're off to Kings Island amusement
park today.

Not only do I love baseball and amusement parks, but
I'm fascinated by the business side of both.

Most successful baseball stadiums and amusement
parks do two things really well:

1. Monetize most everything.
2. Make you feel appreciated and welcome.

One of my favorite business people of all time is Walt
Disney. What he did with Disneyland was absolutely
amazing.

No stone was left unturned, from how far apart the trash
cans were to scripts for everything so all staff members
could not only help the guests, but ensure that the guests
had a great experience.

This type of detail extended to how things were monetized
as well...at Disneyland (or any Disney property), the amount
of money you can spend is extraordinary - but you NEVER
feel like your getting anything but great value for your
investment.

Most major league stadiums and amusement parks are
trying to do the same thing Disney does. They now pay
more attention to details, do a better job of enhancing
the guest experience and monetizing lots of ancillary things.

If it works for them (attendance at amusement parks and
baseball games is at an all time high), maybe we should
all learn from this and find ways to make our client
experience better, paying attention to the details and
monetizing ancillary offerings.

OK - off to ride some roller coasters. Talk to you
tomorrow!

Pat

P.S. - If you want to learn how to run a better
business, here's where you need to start:

http://www.fitnessbusinessrevolution.com

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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Aff First In, First Out = Critical Information

Aff, you and I both know it

An HYIP can be up and running one day, and the next disappear with
all your money! Investing in HYIPs now days are %100 Unpredictable.
Timing is everything when mastering "Ponzi Riding". If you get in an
HYIP at the wrong time, you are probably going to lose your invested
money. Preforming "DD" on an HYIP can help you "time" the lifespan
of an HYIP. If you are not willing to get in at the right time of an
HYIP, it is best that you do not get in at all. If you could know
when an HYIP was about to fall, or when to join in before it does,
wouldn't it help you maximize your profits greatly?

Riding The Ponzi
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Bottle your Energy Drinks

Hello adsdsf,

I hope you are closer to achieving your goals in the Energy Drink and New Age Beverage World.

As you probably know we are Beverage Consultants and help people with strategy, sales, creation, marketing, development and distribution of their Energy Drinks and New Age Beverages.

If you are funded and would like to get to market with your Beverages immediately visit our call Callos immediately at (619) 921 3124 and ask her your consulting options for working with us. We can help you no matter where you are in your beverage process.

If you are still researching or just want to get more information on Energy Drinks and New Age Beverages visit www.BeverageIncubator.com

Here you will get invaluable information without having to sign a contract agreement with us. We created this Beverage Package to help companies and individuals that want all the basic information to get into the beverage business.

Our beverage package contains:
-How to get started in the business
-The steps you need to take to sell your beverages
-How much it costs to product your Energy Drink or New Age Beverage
-Energy Drink Promotions
-How to Start a Beverage Distribution Business

And much more. This document will save you a lot of time and money and is instantly downloadable so you can be reading the document in just 2 minutes.

Thanks,

Jorge Olson

www.BeverageIncubator.com
Learn how to start in the Beverage Industry

www.LiquidBrandsManagement.com
Beverage Strategy and Consulting Services

www.JorgeOlson.com

San Diego County
San Diego, CA
91902
US

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Part Three of Your Course

Hi aff,

Here's part three of your mini-course. Enjoy!

Practice "takeaway selling." Most personal trainers'
approach to sales is to tell the prospective client how
much they (the trainers) can do for the prospect and
then close by almost begging the prospect to become
a client. Unfortunately, this approach de-values
the trainers' services and gives the prospect all the
power.

Simply turn the table on the prospect.

Tell the prospect that you are only accepting a very
limited number of clients and then proceed to tell
the prospect what will be expected of them should
they be "fortunate" enough to be accepted as a
client. Explain that they will have to be a "walking
billboard" for your business and they will be
expected to refer people who fit the mold of the client
that you want to work with. You'll be amazed by
how many prospects literally beg you to take them
on as clients.

Think about it - people want what they can't have.
By positioning yourself by being selective about
who you take on as a client you will instantly create
a demand for your services, charge more for what
you offer and leverage your clients more effectively
for back-end sales and referrals.

It's a corny analogy but would you rather be a Rolls
Royce or a Chevy Caviler? Both have four wheels
and will get you where you need to go but because
of positioning and limited supply Rolls Royce doesn't
have to advertise (have you ever seen a commercial
for Rolls Royce?) and can charge multiples of what
other cars cost.

As my friends Ryan Lee and Jim Labadie say: "Put up
the velvet rope and watch your business literally explode."

Talk to you soon.

Dedicated to growing your business,

Pat Rigsby
The Ultimate Fitness Professional's Business Success System
http://www.fitnessbusinessrevolution.com

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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Energy Drink Marketing

Hello again adsdsf;

Thank you again for your subscription to the exiting world of Energy Drinks and New Age Beverages.

How much is the Energy Drink Category really growing? What is the real potential of the business?

These are great questions to ask and I get them every single week. Now, they are not the only questions you should be asking yourself, other important questions include:

What size is growing the most? Is it 8.4 oz? Is it the new 12 oz slick? How about the 16 oz or the larger 24 oz?

Where are the best selling territories to sell Energy Drinks? Segmentation has to be done by city population, "the sun factor", number of stores and number and types of distributors.

The answers to these questions may surprise you. For starters, for all of you that are thinking of starting your Energy Drink on an 8.4 oz size you should know that it's the slowest growing size.

Yes, yes, I know many of you think you have a "different spin" on the size, package or on the type of drink that makes your size viable. If it's good enough for Red Bull it's good enough for you right? Well, no, that's why Red Bull is changing size and going bigger! They learned the hard way that the 8.4 oz was not cutting it.

So what's the best size at the moment? It's the 16 oz. That's not my opinion, that's good old fashion market research. The 16 oz. is growing from 62% to 70% per year!!!

Remember that you get a 15 minute free consultation with us after you buy our Informational Beverage Package on how to start, market and sell your Beverage found at www.BeverageIncubator.com

Need immediate help? Call my partner Carlos at (619) 921 3124

Thanks,

Jorge Olson

www.BeverageIncubator.com
Learn how to start in the Beverage Industry

www.LiquidBrandsManagement.com
Beverage Strategy and Consulting Services

www.JorgeOlson.com

San Diego County
San Diego, CA
91902
US

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Energy Drink Marketing

Hello again adsdsf;

Thank you again for your subscription to the exiting world of Energy Drinks and New Age Beverages.

How much is the Energy Drink Category really growing? What is the real potential of the business?

These are great questions to ask and I get them every single week. Now, they are not the only questions you should be asking yourself, other important questions include:

What size is growing the most? Is it 8.4 oz? Is it the new 12 oz slick? How about the 16 oz or the larger 24 oz?

Where are the best selling territories to sell Energy Drinks? Segmentation has to be done by city population, "the sun factor", number of stores and number and types of distributors.

The answers to these questions may surprise you. For starters, for all of you that are thinking of starting your Energy Drink on an 8.4 oz size you should know that it's the slowest growing size.

Yes, yes, I know many of you think you have a "different spin" on the size, package or on the type of drink that makes your size viable. If it's good enough for Red Bull it's good enough for you right? Well, no, that's why Red Bull is changing size and going bigger! They learned the hard way that the 8.4 oz was not cutting it.

So what's the best size at the moment? It's the 16 oz. That's not my opinion, that's good old fashion market research. The 16 oz. is growing from 62% to 70% per year!!!

Remember that you get a 15 minute free consultation with us after you buy our Informational Beverage Package on how to start, market and sell your Beverage found at www.BeverageIncubator.com

Need immediate help? Call my partner Carlos at (619) 921 3124

Thanks,

Jorge Olson

www.BeverageIncubator.com
Learn how to start in the Beverage Industry

www.LiquidBrandsManagement.com
Beverage Strategy and Consulting Services

www.JorgeOlson.com

San Diego County
San Diego, CA
91902
US

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Part Two of Your Course

Hi aff,

Here's part two of your Personal Trainer Success Mini-Course.

Institute an automated payment system.

It works in health clubs, why not in personal training?

Simply set your clients up on 4, 6 or 12 month automated
payment plans that are directly drafted from their checking
account or credit card. This lets prospects know that you
are only interested in taking on clients that are committed
to getting results and it prevents you from being a bill
collector. You'll also get great piece of mind knowing what
your receivables base is for the next few months.

If you think prospects will be resistant to this...you're
wrong. EFT billing has become a widely accepted way of
doing business so don't hesitate to integrate this into your
business model. Think about it - won't it be nice to be able
to forecast your income 3, 6 even 9 months down the
road? You'll be able to market more effectively, reinvest
in your business and eliminate the headaches that typically
come with repeatedly asking clients for money. If you
employ other trainers this approach virtually eliminates
any concern associated with your staff handling money.

Consider integrating automated billing into your business
today. You'll be happy you did. Talk to you itomorrow!

Dedicated to growing your business,

Pat Rigsby
The Ultimate Fitness Professional's Business Success System
http://www.fitnessbusinessrevolution.com
Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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Aff The First Law of Riding The Ponzi

Hello Aff

You are receiving this e-mail because you have subscribed to our
offer on our main page "http://clicks.aweber.com/y/ct/?l=CB443&m=9awnu.8l6ltGP&b=nXvj96_nF6980PBtHGwdgA" to receive
the first law directly to your email. The download link for the
e-book to this law is below.

Download Law 1 "Accept That All HYIPs are Ponzis"

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If you found the law helpful it is recommended that you purchase
this report to learn much more about HYIP Investments and to get 1
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Start your Energy Drink

Hello adsdsf,

Thank you for joining our Energy Drinks and New Age Beverage Informational Newsletter.

Let's Get Started on information about how to start your own Energy Drink or other Beverage from Scratch. How to sell it, market it, get distribution and support your distributors afterward.

First of all you should know that developing your energy drink or new age beverage is the easy thing. So is getting ingredients and bottling the product.

The difficulty is in how you will market it, how you will sell it and how you will support it.

One major important point you should also consider is the size. Remember the category grows an average of 50% per year but the 16 oz. size grows up to 70% per year. Please don't make the mistake of bottling in 8 oz. cans. It does not matter what red bull did, it does not matter what you think you know, I've done the research, I'm the analyst, I'm the expert. Don't do it!

How about the 12 oz. slick can? well, yes, it's growing, but again, the fastest growing size is 16 oz. It can take you thousands of dollars of research and a few months to confirm it. I already spent the money and did the research!

You are now subscribed to my Energy Drink & New Age Beverage Industry newsletter and you will receive articles, case studies and pertinent information on how to start and be successful with your beverages.

What you need to do next is purchase my Energy Drink & New Age Beverage Package to learn how to start, market, sell and support your Energy Drink or Beverage Venture.

I get about 300 requests for help every single month from distributors, new companies and existing beverage companies. I don't have a time anymore to take all the calls and my consulting fees are not attainable by everyone. But I still want to help every new and existing entrepreneur, and this is why I put together this package. This package will save you at least 3 months of research and a lot of money in mistakes.

The cost of the package is $27.00 and you can buy it at www.BeverageIncubator.com and download it instantly. Beverage Articles and Case Studies, Information on Costing for Production of your new Energy Drink or other Beverage, and a special "Beverage Distribution" chapter that teaches you how to start a beverage distribution business and how to sell to beverage distributors.

Yes, you will also receive information on costing to get started with your energy drink including production costs. If after reading the costs, best practices and information you want to continue with your venture you have access to a free consultation with one of our Senior Beverage Consultants.

So go to www.BeverageIncubator.com and scroll to the bottom of the page and buy the Beverage Package Now and be reading it in 2 minutes.

Who am I? I'm one of the founders of Liquid Brands Management, Inc. where we specialize in 3 things, Beverage Information, Beverage Joint Ventures and Beverage Consulting. You already started on the beverage information by signing to this newsletter. If you are interested in a Joint Venture with us or Consulting call my partner directly. Here is his info: Carlos Lopez, phone: (619) 921 3124.

Thanks,

Jorge Olson

www.BeverageIncubator.com
Learn how to start in the Beverage Industry

www.LiquidBrandsManagement.com
Beverage Strategy and Consulting Services

www.JorgeOlson.com

San Diego County
San Diego, CA
91902
US

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Welcome To Your Business Success Course

Hi aff,

My name is Pat Rigsby, President of the Fitness
Consulting Group and co-creator of The
Ultimate Fitness Professional's Business Success
System.

Over the next few daysI'm going to share
several strategies that you can use to immediately
increase your income and grow your business.

So sit back and get ready to watch your business
explode.

Here's part one of your six part mini-course.

Create a Marketing and Sales System.

To develop a really successful personal training
business, I think your system should have
these components:

A. Lead Generation System
B. Consistent Sales Process
C. Immediate Systematic Upsell
D. Systematic Back End Sales Approach
E. Systematic Referral and Retention System

To give you an example of what I mean I'll show you
how this approach works in my business.

Lead Generation - By leasing the exclusive rights to
provide the personal training, sports training and weight
management offerings as well as the retail offerings my
business has a steady stream of qualified prospects at
our disposal on a daily basis. To capitalize on this we
provide each member with a complimentary goal
assessment and personal training session.

Consistent Sales Process - The goal assessment and
personal training session serves as our sales process.
The trainer discovers the prospective clients "pain"
(utilizing Jim Labadie's sales approach) and then helps
the prospect understand how utilizing our services will
alleviate that "pain." The session concludes with a sales
presentation.

Immediate Systematic Upsell - The best time to get a client
to make a purchase is when they are already making a
purchase so we have standard upsells depending on the
purchase that they make. If they purchase personal
training, we might offer them a discounted rate on our
weight management program. If they purchase weight
management, we may offer them a pre-designed package
of supplements at a discount.

Systematic Back End Sales Approach - The real money is in
maximizing the lifetime value of each client, so after the
initial sale we enroll our clients in a supplement autoship
program as well as make them some sort of "special
offer" each month. These offers are only available to our
clients and are not advertised. Instead, we make this
special offer during their monthly assessment session and
create a new "special offer" each month.

Systematic Referral and Retention System - Jim Labadie's
Ultimate Referral Kit laid the groundwork for our referral
system, but basically what we do is ask for referrals on
a regular basis (point of sale, assessment, re-sign, etc.)
and reward our clients for the referrals by giving them
gift of some sort. One unique thing we do is ask new clients
for the names and addresses of three close friends that
might benefit from our services and then immediately
send a free report and gift certificate to those referrals.
But we always ask and always reward. As far as retention
goes, obviously the foundation of our retention strategy
is getting results for our clients and overdelivering on
everything from our newsletters to remembering
birthdays. However, the part of our retention strategy that
differs from most other training businesses is that we require
people to make long- term commitments from the beginning.
Over 80% of our clients are on 12-month contracts, which is
the ultimate retention system.

Look forward to part two tomorrow.

Dedicated to building your business,

Pat Rigsby
The Ultimate Fitness Professional's Business Success System
http://www.fitnessbusinessrevolution.com

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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