It's your current client, member or customer.
If you treat them well, they will be worth 3,
5, 10 maybe even 20 times their initial
investment or more to your business.
And that doesn't even consider referrals or
doors they can open for you.
So don't spend all your time chasing new
prospects - chase the ones you have.
In the IYCA we've closed the doors on new
members a couple times to build up the
infrastructure to accommodate the growth.
In fact - we're going to invest 5K in a new
member management system this week to
make sure we provide a great experience for
our members.
We do a variety of other things to keep selling
our clients and members on why they should
continue to do business with us - and you
should too.
Here are a few ideas:
::Send thank you cards
::Have client appreciation events
::Do a newsletter
::Get to know your clients - know their spouse and
kids names, know their birthday and know what's
important to them.
::Deliver results.
::Do the detail things that no one else does.
Here's a tip - every week try to think of one
small thing you can do to improve your client
experience - and implement it.
Dedicated to growing your business,
Pat
P.S. - If you want to learn everything Alwyn
Cosgrove does in his gym and everything we've
done in our businesses to maximize client
experiences, we've documented it all here:
http://www.fitnessbusinessrevolution.com
Fitness Consulting Group
PO Box 1539
Elizabethtown, KY
42702-1539
US
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