Thank you again for your subscription to the exiting world of Energy Drinks and New Age Beverages.
How much is the Energy Drink Category really growing? What is the real potential of the business?
These are great questions to ask and I get them every single week. Now, they are not the only questions you should be asking yourself, other important questions include:
What size is growing the most? Is it 8.4 oz? Is it the new 12 oz slick? How about the 16 oz or the larger 24 oz?
Where are the best selling territories to sell Energy Drinks? Segmentation has to be done by city population, "the sun factor", number of stores and number and types of distributors.
The answers to these questions may surprise you. For starters, for all of you that are thinking of starting your Energy Drink on an 8.4 oz size you should know that it's the slowest growing size.
Yes, yes, I know many of you think you have a "different spin" on the size, package or on the type of drink that makes your size viable. If it's good enough for Red Bull it's good enough for you right? Well, no, that's why Red Bull is changing size and going bigger! They learned the hard way that the 8.4 oz was not cutting it.
So what's the best size at the moment? It's the 16 oz. That's not my opinion, that's good old fashion market research. The 16 oz. is growing from 62% to 70% per year!!!
Remember that you get a 15 minute free consultation with us after you buy our Informational Beverage Package on how to start, market and sell your Beverage found at www.BeverageIncubator.com
Need immediate help? Call my partner Carlos at (619) 921 3124
Thanks,
Jorge Olson
www.BeverageIncubator.com
Learn how to start in the Beverage Industry
www.LiquidBrandsManagement.com
Beverage Strategy and Consulting Services
San Diego County
San Diego, CA
91902
US
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