Deliver extraordinary value.
What is extraordinary value?
It's when the experience your client or customer
has with your business dramatically exceeds the
actual cost.
It doesn't matter what you charge...as long as
you provide enough benefit to the client that
they go away thinking 'I'd have paid twice as
much...'
There are things that I've purchased for
thousands of dol.lars and felt like it was a
bargain.
There have also been purchases I've made
of less than twenty bucks and felt like I'd
been cheated.
I'm sure you've had similar experiences.
The best part about growing your business
by delivering extraordinary value?
It's viral.
When people have that type of experience
with a business they can't help but tell others
about it.
For the IYCA and Holly's business we're
investing very significant amounts in several
different tools and educational opportunities.
For all of these investments we've been referred
by people we know who've already had great
experiences with the businesses.
In fact, we've been so impressed with the experience
with one of those businesses that we've already
referred over 20K to one of those businesses in
about one month.
All for delivering extraordinary value.
So make sure you're figuring out how you can
deliver the type of value that inspires your
clients to tell everyone about it.
You'll be astounded at how quickly this helps
your business.
Dedicated to growing your business,
Pat
P.S. - If you want dozens of other systems,
strategies and tips to grow your business - Mega
Marketing For Fitness Pros is where you'll find them.
http://www.megamarketingforfitness.com
Fitness Consulting Group
PO Box 1539
Elizabethtown, KY
42702-1539
US
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