Find Ways to Create Leverage In Your Business
This is probably my favorite strategy. Here are some ways
you can create leverage:
1. You can leverage other trainers by hiring them to
train clients for you or "farming out" some of the clients
you acquire and charging a "finder's fee." While having
employees is something a lot of trainers shy away from,
it's tough to beat getting paid for someone else's efforts.
2. You can leverage your time by providing only semi-private
training instead of the traditional one-on-one that forces
you to trade your time for one client's money. Don't think
for a minute that your clients are going to be resistant to
semi-private training. In sports, physical therapy, you name it...everywhere but in training - supervision is one supervisor
to a small group. Most of your clients will enjoy the small
price break and camaraderie. You'll definitely enjoy the
increased value of each session.
3. You can leverage your knowledge by creating an
information product that you can sell to your clients or
online. Ryan Lee really brought this idea to the forefront.
If you have a proprietary approach to training, package it
and sell it. You'll enjoy waking up to those overnight orders.
4. You can leverage your clients by having back end
offers (I'll discuss this in detail later) like supplements and complimentary services. Become the fitness resource for
your clients.
Remember, you don't always have to trade your time for
one client's money.
Dedicated to growing your business,
Pat Rigsby
The Ultimate Fitness Professional's Business Success System
http://www.fitnessbusinessrevolution.com
Fitness Consulting Group
PO Box 1539
Elizabethtown, KY
42702-1539
US
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