What’s the Cost?

When it comes to cost, two things should never be
viewed at face value:

1. Education
2. Clients

Education isn't a cost…it's an investment. If you
invest $20 in a book, $200 in a product or $2000 in
a coaching program or seminar – what matters is
the return on that investment.

I've read $15 books that I know are responsible for
100K in new business revenues.

A pretty good return.

You should always invest in your education…invest
in yourself. It will provide a better payoff than any stock.

For clients, the cost of acquiring a new client only matters
relative to the lifetime value of that client.

Did you know that WalMart sells bestselling books at a
loss?

They do it knowing that people who buy books are typically
high value customers – so losing a few dol.lars on a single
item will be recouped several times over on other items.

If you're clients spend $2000 with you on average – isn't
it worth $200 to get a new one?

So focus on what your education and your clients are
worth – not what they cost.

Dedicated to your success –

Pat

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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