Well this is their definition of marketing:
Do what you do so well that people can't resist
telling others about you.
When your clients leave your studio or camp, they have
to be saying to themselves - "Wow! That might have been
tough - but that was a lot of fun!"
That is the kind of feeling that produces abundant referrals.
That is the kind of feeling people express after being in a
Disney park.
It is NOT enough to deliver results.
If those days ever existed, they are gone now - unless you're
the only personal trainer in town.
You have to deliver an extraordinary experience in even the
smallest aspects of your business.
The clients have to be "blown away."
You have to knock their socks off.
I'll give you a quickie tip that will give you the picture - 'the
thoughtful gift.'
On the second day that a client comes in, *give* them a bottle
of VGF-25 or whatever supplement you recommend.
Tell them that you want to make sure they get off on the
right foot with their training and with the added demands
they'll be placing on their body, you wanted to make sure
they have the right nutritional support.
They'll be "blown away" that you gave them something of
real value - not as a bribe to get them to buy, but because
you want them to be successful.
These kinds of "little things" for "big impact" is what internal
marketing is all about.
Dedicated to your success,
Pat
Fitness Consulting Group
PO Box 1539
Elizabethtown, KY
42702-1539
US
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