talk about what I think it takes to be a successful
fitness entrepreneur (or a successful anything,
for that matter).
While I believe that there are many attributes
that go into being successful, in my mind there
are two that stand out above the rest:
The Willingness To Take Action
The Ability To Persevere
Sure, having intelligence is important, but I know
plenty of broke, smart people.
Often, they are "too smart for their own good" and
think they can always beat the system and never
have to put in the sweat equity necessary to succeed.
Having knowledge is great too, but I've run into
plenty of trainers and coaches that have every
letter of the alphabet after their name and
will swear up and down that they know as much
as "that Cosgrove guy" but strangely enough,
they don't own a tremendously successful
facility, have a dozen products out and aren't
in great demand to write and speak.
Having talent / potential is nice too. Some
things come easy for people...good for them. But
I recall back in my coaching days - I'd go
recruiting and all the other coaches would be
raving about this guys potential or drooling
about the players time on the stopwatch.
I never was too interested in all that...I
wanted people who would perform. Ironically
enough, my "performers" would almost always
kick the crap out of their "potential."
Holds true outside of sports just the same.
See, most people are unwilling to take real
action. They're "security people." Unfortunately,
opportunity and security are inversely
proportionate.
You know the deal...no risk, no reward.
It's no different than people saying that
"they'll start eating right next week" - only
next week turns into next month, then next
year.
Every successful achievement begins with a
decision to take action.
I can't tell you how many people I know that
throw out good (or great) ideas for books,
businesses or products - that stay just that - an
idea.
I know plenty of successful / wealthy people
that I consider to be of average intelligence...but
they took action and continue to take action.
I'll be the first to admit, there have been
times that I've considered doing something,
only to get distracted, get lazy or simply
take the path of least resistance - do
nothing.
But every success that I've enjoyed has been
a direct result of me making a decision and
taking action.
The second part of this equation is having the
ability to persevere.
I promise you that if you launch your own
business, take on a new project, embrace a
new challenge...there will be stumbling blocks
along the way.
Construction will be delayed, visitors won't
come flocking to your site like expected, a
marketing campaign will bomb, a key employee
will quit.
You name it - it will happen.
Oh well. That's part of the deal.
I know a guy that has come up with (at least)
three separate business ideas, acted on them
and laid the groundwork to get them started
and invested a significant amount of time,
energy and mo.ney to bring them to launch.
Each time he has moved on to his next "great
idea" without even recovering his initial
investment in the previous venture.
The thing is, any of these businesses could
have been lucrative. They were all good ideas
in niches that there was little or no competition.
Each time I said to myself: "why didn't I think
of that."
But he (and my others) couldn't handle adversity.
When the customers didn't trip over one another
coming to his sites or businesses, he folded.
Let me tell you...I don't care how many great
ideas he has - he'll NEVER have success with
them until he's willing to "weather the storm."
So that's it - my two "secrets to success" that
anyone can utilize to achieve their goals. Nothing
profound, but most of the best "stuff" is simply
common sense.
Dedicated to your success -
Pat
P.S. - Check out other great tips and strategies
at www.PatNickandJim.com
Fitness Consulting Group
PO Box 1539
Elizabethtown, KY
42702-1539
US
If you no longer wish to receive communication from us:
http://autocontactor.com/app/r.asp?ID=1042596816&ARID=0&D=
To update your contact information:
http://autocontactor.com/app/r.asp?c=1&ID=1042596816&D=
No comments:
Post a Comment