Better in Providence and I've got to tell
you - it was awesome!
I could've just as easily titled this '30 Tips
From Perform Better' as there was that much and
more to take away from the event.
But I've extracted 3 of my top takeaways to share
with you:
1. There is no substitute for being a great trainer or
coach. There is no amount of SEO stuff or copywriting
that can make up for being average (or worse) at your
craft.
Being great at what you do makes everything
else easier. Marketing gets easier, selling gets
easier, retention gets easier and getting referrals
gets easier.
However - there is no amount of marketing that will
overcome a poor service long term. It might work in
the short term - but over the long haul it's a formula
for failure.
2. You have to have passion and energy. All the
*great ones* have both passion and energy. I'm not
saying you need to be like Billy Mays on his
infomercials, but I watched so many great trainers
and coaches talk both in and out of their
presentations and their passion for what they do
couldn't have been more visible.
And on top of that - their energy levels raised
the energy levels of whoever they were talking
to.
They were always 'on' and you need to be 'on'
whenever you're around clients or prospects too.
3. There are no more excuses. With training /coaching
events like Perform Better, business events like Fast
Track and market specific events like the IYCA
Summit - along with opportunities to spend time at
facilities like Mike Boyle's or Alwyn Cosgrove's -
there is no excuse for someone to be unsuccessful.
Not only is the education out there - it's
readily accessible.
Nick and I will be heading to Perform Better in
Chicago and Long Beach too. Hopefully we'll see
you there!
Dedicated to your success,
Pat
P.S. - There are still a few more days to register
for Fast Track.
If you're not in yet - change that now:
http://www.FastTrackToFitnessMillions.com
Fitness Consulting Group
PO Box 1539
Elizabethtown, KY
42702-1539
US
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