Find A Need…

Nick, Jim and I made a quick trip to Philly
this weekend to present the business segment
of the first Kettlebell Athletics Certification
course.

Pam McElree and Jason Brown have been certifying
hundreds of trainers for the Equinox health club chain
for a while, but never did anything for fitness pros
not associated with Equinox.

Over time it became clear that there was a need for
the approach they take to providing Kettlebell
instruction. They not only teach the movements
that other certifying organizations teach, but they
also teach how to integrate Kettlebells into
programming along with other tools.

Something virtually all other Kettlebell organizations
either ignore or just skim over.

Since most all trainers or coaches that use Kettlebells
will also integrate other tools into their programs - there
was an obvious need.

Pam & Jason filled it.

That's what good business is - finding a need and
filling it.

What are the pressing needs in your market?

What problems do you have the knowledge and
passion to solve?

So if you're business isn't where you want it to be,
put it under the microscope and answer these two
questions:

1. Are you filling the needs of the market better
than your competition?

2. Are you effectively letting enough people know
that you are through networking, public speaking
and marketing?

If you're business isn't where you want it to be,
I'd guess that you answer 'no' to one of those
two questions.

Make that 'no' a 'yes' and watch your business grow.

Dedicated to your success -

Pat

P.S. - Check out this example of finding a need and
filling it at the blog:

http://patnickandjim.com/push-button-boot-camp-business/

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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