What Can You Learn From My Wife?

On Friday at Fast Track my wife Holly presented on
'building your tribe' - and I have to say, she killed it.

She was as nervous as could be, but you would have
never known it as she shared what she's better at than
everyone else in the industry at - relationship
marketing.

See - most every person I know that sells products or
services has customers. Even if they call them clients,
they still don't have a bond.

Holly has Fit Yummy Mummies.

I have to say that when that name first got tossed
around for her product I snickered a bit...but now I
see that her ladies think of themselves as Fit Yummy
Mummies like some people think of themselves as
Democrats, Catholics, Teamsters, Marines or
Ohioans. (Don't think I'm suggesting FYM is a religion,
Just follow along;))

It's part of their identity.

Do your clients feel like being part of your business
is truly part of their identity? Who they are?

Think I'm exaggerating? Holly had a FYM get together
which was not much more than a 45 min morning
Bootcamp and a shopping trip here in Louisville.

Women came from as far as Vermont and even Canada,
and it's not because Louisville is known for it's shopping.

Most fitness businesses couldn't get their clients to show
up for a client appreciation event if it was held 100 yards
from the client's house.

Now this isn't to brag about Holly - though I'm extraordinarily
proud of what she's accomplished. Nope - it's to get you
excited about taking the relationship you have with your
clients to the next level.

So here are a few tips from Holly to get you started:

:: Give them more than they ever expected. Overdeliver
at every opportunity.

:: Treat clients like friends. Call them or pull them aside
and take a personal interest. Let them know you're there
for them.

:: Get people involved - things like Transformation
Challenges are perfect for this.

:: Turn the spotlight on them. It's about them, not
you - so recognize them at every turn.

Apply this stuff in your business and you'll be amazed at
the results!

Dedicated to your success,

Pat

P.S. - Two more illustrations of how well this works...

:: When her ladies found out she was speaking at Fast
Track she received a barrage of emails and messages
wishing her luck.

:: Saturday in Toronto there was a FYM get together
completely independent of Holly. She had no idea
until she saw a YouTube video of it today.

Like I said - if you want your business to be iconic,
apply what Holly just suggested.

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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