Monday, June 29, 2009

Is this too gutsy for you?

Yesterday I had a meeting with a gentleman that
owns a direct marketing company - and let me
tell you, it was interesting.

I found him - or actually he found me I guess -
through one of his sales reps that came to my door
trying to sell me a card for discounts on auto care.

I made the rep a deal. I told him if he'd tell me the
details of their business, I'd buy. He clued me in and
I bought.

After this conversation, I had to learn more, so I
connected with the business owner.

Basically, his company becomes a door-to-door
sales force for businesses, with a twist. The come
up with a compelling offer and his company keeps
the proceeds of the sale while the business gets a
new customer that they can sell more of what they
have to offer to.

It's a lot like a fundraising promo I created a while
back and recently shared with Bootcamp Blueprint
members...but with a couple of differences.

Both rely on face to face selling, but with the fundraiser
model the people are selling to friends, family members
and others that they know - while this direct sales
approach is basically knocking on doors of strangers.

Not interested yet? Well, this guy's salespeople close
1 out of 10 people, so if they contact 70 people per
day, they get 7 sales.

Could you use 7 more people in your camp or gym that
you could turn into a long term client each day?

How about each week?

Thought so.

So I'm not saying you need to start going door to door
tomorrow to sell your services - but what I am saying
is that face to face selling works. So stop hiding behind
the computer and either get out there and sell or hire
someone to sell for you.

Public speaking and my fundraiser promo are great for
this - but you could also easily hire someone off of
Craigslist and pay them commission to get out there
and sell for you.

So go sell something;)

Dedicated to your success,

Pat

P.S. - We have 1 opening for a 1 day private coaching
group here in Louisville on July 7th. If you would like
to be considered, email me today for details.



Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US


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