I get a little leery.
Some people will have you believe that whatever
they have to offer today is the most important
thing that's ever happened to the industry.
Bul^@#it.
Let me tell you the most important thing that's ever
happened to the fitness industry.
It's YOU.
The best marketing system doesn't work unless
you're implementing it.
Bootcamps don't run without coaches.
You are the most important thing that's happened
to the industry - and don't forget it.
Please understand that this isn't designed to
suggest that the tools and resources offered to
help you aren't valuable.
Often they are.
But you have to remember that you're the key
piece to the puzzle.
People could assemble at the part and run their
own camps - but they don't.
People could buy books and execute the programs
presented in them - but most of the time they need
you to motivate them and hold them accountable.
So if you want to have a great business - start by
making yourself a great trainer or coach. Then follow
that up by educating yourself on business and
self-improvement.
Just remember that no great sales copy, magic
craigslist ad or cool blog post can be a substitute
for you being great at what you do.
Have a great weekend!
Pat
P.S. - If you think this is odd coming from someone
who offers coaching programs, licensed business
models and even a franchise - you shouldn't.
During our Athletic Revolution franchise training
this week we saw a perfect illustration of this. Great,
passionate people that will use a system to achieve
incredible success. Not a system that promises to
serve as a replacement for passionate, motivated
people. That doesn't exist.
Fitness Consulting Group
PO Box 1539
Elizabethtown, KY
42702-1539
US
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