What am I talking about?
The fallacy that you need to be an internet guru or
have some fancy image or brand to become a success.
We built a 30K per month training business before we
ever had a website.
Didn't need a single PPC or Craigslist ad to get over 400
clients.
You want clients - get off you're a&$ and go network,
do public speaking, form some JV's and get your hands
dirty.
Save the fancy pants website, PPC and Craigslist 'till after
you've done that.
You want to develop a brand or an image - start by doing
the work.
If you want to be an expert at serving a specific niche - actually
serve it -and serve it well.
Don't just tell someone you're the expert and build a house
of cards around it.
Am I saying that you don't need a website or you shouldn't
invest time into creating a brand for your business - heck no.
What I *am* saying is that thinking this is the magic solution
that will take you from 20K per yr to 200K is a pipe dream.
Lay the foundation by doing the work - all that stuff most
people are too lazy or impatient to do - then once you've
built the foundation, use these tools to take you to the next
level.
But as my dad used to say - don't get the cart in front of
the horse.
Dedicated to your success -
Pat
P.S. - You want to talk about a guy that does the work - my
friend and biz partner BJ Gaddour.
He's built great camps & corporate camps, helped build the
BCBP and been the driving force behind the incredible growth
of Workout Muse.
He just masterminded (with his lovely wife Naomi) the biggest
bootcamp event ever - Workout Worldwide. Now he's got
some cool gifts for you:
http://tinyurl.com/y86rthe
https://ubsystems.infusionsoft.com/opt?o=0&i=15213&e=428c9055&m=0
Ultimate Business Systems
2009 Oriole Dr.
Elizabethtown, Ky 42701
(859) 492-6038
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