Wednesday, October 21, 2009

They all miss this

There are a number of people giving advice on
how to grow your personal training business,
health club or fitness bootcamp.

A handful of people serving only the trainer market
another dozen serving health clubs.

They all talk about direct mail, internet marketing,
referral programs and a few other things.

All very important – and I talk about that stuff too.

But the thing I *never* hear them talk about is how
important getting results for your clients is to your
business success.

You may be able to get clients – for a little while – if
you don't focus on delivering results.

But what no one tells you is that focusing only on
marketing and sales and ignoring being a great
trainer or coach is a recipe for disaster.

You want to know why the health club industry is
struggling?

Because they focus only on chasing new members.

They don't give a darn about the people already paying
them.

So you need to do two things to be successful:

1. Learn how to attract clients

2. Learn how to get clients the results they want

I talk to you every day about number one.
Don't ignore number two.

And if you want to earn a graduate level education in how
to be a better trainer or coach…how to deliver results every
time…check out Mike Boyle's new resource here:

http://tinyurl.com/ygx6q43

There is no one in the industry I respect more than Mike
and no one better to help you become a more effective
trainer or coach.

Dedicated to your success –

Pat

P.S. – Think about how disappointed you feel when you see
a great ad for a restaurant or an awesome preview for an
upcoming movie – then your experience with the service,
food or movie sucks.

Don't ever make your clients feel that way.

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US


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