New Product Business: 3 Letters For More Clients (Itâ€™s not what you think)

C. F. S.

What's it mean?

Consistently Follow the System.

At our health club we have a sales manager, Lisa.

Last month she closed 5 X more deals than the
closest similar club - amid all the talk of an
economic downturn.

How'd she do it?

Is she a fitness sales guru?

Nope. She was our receptionist until just a couple
months ago and prior to that had never worked in
fitness or been a salesperson.

Was it great marketing?

Nah. We spent about $50 on marketing last
month.

Great sales copy or a special offer?

Nothing of the sort. We didn't do anything new
and didn't make any incredible offer.

The secret to Lisa's success is that she is
as consistent at following and executing a
system as any person I've ever met.

If there is a script to follow, she follows it
100% of the time.

If she's supposed to ask for a referral, she
does - 100% of the time.

If she's supposed to make follow up calls,
she makes them.

If she's supposed to present prices a certain way,
she does.

In fact, she's even added some marketing systems
I hadn't even thought of...and I'm pretty good
at that stuff.

In fact, she has a goal of 4 sales appointments per
day and executes her system until she gets them -
and often gets more than that.

If you're not generating enough business, I've
got 2 questions for you:

1. Do you have several lead generation systems?
2. Do you consistently execute them - day after day?

If you can't honestly say yes to both, then don't spend
any more on marketing until you fix that.

It will probably cure your problems generating leads.

Dedicated to your success,

Pat

P.S. - If you want to learn about marketing, sales
and business systems - we'll be covering them all
in our Strategic Fitness Profits Newsletter.

If you want to subscribe, here's your chance.

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

New Product Business