what I call a 'Secret Weapon.'
This is your trump card that gives you an edge
over your competition. It's your unique 'it' factor
that makes people choose you or your unique skill
that others can't match.
Wal-Mart has lower prices than their competitors.
Starbucks has positioned itself as people's '3rd place.'
But what about us 'small guys?'
When I coached, I felt like we had 2 'secret weapons.'
We had a unique and very successful offense that
our competitors couldn't match and I was a better
recruiter than my competitors.
For Holly, she has a unique niche...moms. Moms can
choose to invest in some product that was developed
for everybody...or Holly's program that was developed
specifically or them.
Zach Even-Esh's 'Secret Weapon' is his Underground
training style. It's unique, effective and has developed
a cult-like following.
Your 'Secret Weapon' can be a niche that you target,
a sales approach that you've implemented or a
marketing system you have.
In fact, you can have several 'Secret Weapons'...the
more the better. You want as many points of
separation between you and the competition as you
can create.
In one of the most competitive training markets in the
country, Orange County - Chris McCombs has used
what I consider to be the most effective local internet
marketing system in the industry to produce a multiple
six-figure income from his training business.
That's his 'Secret Weapon.'
As you probably know by now, Chris is going to
share his system in his Market Annihilator coaching
program. The doors open at 10 a.m. EST:
http://www.marketannihilator.com/
Spaces are limited, so don't wait...
...and don't wait on developing your own 'Secret
Weapon.'
Dedicated to your success,
Pat
P.S. - A unique niche, service, system or style...
make sure you have it. To be better you need to
be a little different.
Fitness Consulting Group
PO Box 1539
Elizabethtown, KY
42702-1539
US
If you no longer wish to receive communication from us:
http://autocontactor.com/app/r.asp?ID=1042596816&ARID=0&D=
To update your contact information:
http://autocontactor.com/app/r.asp?c=1&ID=1042596816&D=
No comments:
Post a Comment