Monday, November 10, 2008

One Heck Of A Weekend!

This past weekend I was at the Dan Kennedy
Info-Summit along with Nick, Holly, Brian
Grasso and Sara Nylander.

I'd guess we were the only company with 5
team members there, but 5 minds are better
than one ;)

There were some killer presentations, great
sales pitches, incredible networking - and
overall, a TON of business building info.

I learned a LOT about converting prospects
into clients / customers. And a lot of it was
based on the art of persuasion.

See, a lot of fitness pros don't really think in
terms of persuasion.

They think that people buy because of logic.

If 'those trainers' have the right credentials and
the right knowledge - people will surely want
to work with them.

WRONG!

People buy for a variety of reasons - and logic
is waaaaay down the list.

My buddy Chris McCombs just posted an
incredible video case study with a guy he
coached on persuasion and some other tactics.

The result: 18K additional revenue in 4 mos.

You really need to see this:

http://www.marketannihilator.com/video2.html

I have a few persuasion tips I'll be sharing this
week - but start with this video. I've watched it
twice already and will probably re-watch it again
today.

Get ready to learn some cool stuff!

Pat

P.S. - Are you:

:: Building rapport?

:: Meeting them where they're at?

:: Like them?

:: Getting personal?

:: Taking proof to the next level?

Once you integrate these concepts and a
few more you'll learn - your sales will go
through the roof!

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US


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