Info-Summit along with Nick, Holly, Brian
Grasso and Sara Nylander.
I'd guess we were the only company with 5
team members there, but 5 minds are better
than one ;)
There were some killer presentations, great
sales pitches, incredible networking - and
overall, a TON of business building info.
I learned a LOT about converting prospects
into clients / customers. And a lot of it was
based on the art of persuasion.
See, a lot of fitness pros don't really think in
terms of persuasion.
They think that people buy because of logic.
If 'those trainers' have the right credentials and
the right knowledge - people will surely want
to work with them.
WRONG!
People buy for a variety of reasons - and logic
is waaaaay down the list.
My buddy Chris McCombs just posted an
incredible video case study with a guy he
coached on persuasion and some other tactics.
The result: 18K additional revenue in 4 mos.
You really need to see this:
http://www.marketannihilator.com/video2.html
I have a few persuasion tips I'll be sharing this
week - but start with this video. I've watched it
twice already and will probably re-watch it again
today.
Get ready to learn some cool stuff!
Pat
P.S. - Are you:
:: Building rapport?
:: Meeting them where they're at?
:: Like them?
:: Getting personal?
:: Taking proof to the next level?
Once you integrate these concepts and a
few more you'll learn - your sales will go
through the roof!
Fitness Consulting Group
PO Box 1539
Elizabethtown, KY
42702-1539
US
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