length about positioning.
I've talked about being memorable and
standing out.
I've talked about becoming a celebrity.
I want to clarify the importance of this.
It's not about ego, or being famous.
The reason you want to position yourself
as the 'go to' fitness pro for your niche
or your community is simple.
You don't want to be like everyone else.
You don't want to be forced to compete on price.
The way that you avoid this is through
positioning.
If you can position yourself as the premier
resource for baseball players want to
perform better...
Mom's wanting to get their pre-baby bodies
back...
Diabetics wanting to feel better...
Basically whoever your target market is - if
they believe that you can give them what
they're seeking - business success is almost
a lock.
PTU's own Chris McCombs has figured out
how to do this online and we talked him into
detailing how he does it.
Here's a fr.ee video showing you how you can
position yourself using the internet.
I'd watch it a couple times.
http://www.marketannihilator.com/
Dedicated to your success,
Pat
Fitness Consulting Group
PO Box 1539
Elizabethtown, KY
42702-1539
US
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