you.
That's not my goal, but the price of clarity is the
risk of ruffling some feathers.
OK - my buddy Dax Moy has been blogging about
what he believes lately and I think a lot of fitness
professionals have started to explore their own
personal beliefs as a result of this.
Well, I believe that the fitness industry is about as
efficient at providing lasting solutions for fat loss
as the government is at providing solutions for a
sagging economy.
They want to just provide Band Aids.
Pouring bil.lions into broken companies doesn't
un-break them.
Joining a gym and attending 2 hours a week doesn't
cure the 166 hours of gluttony each week.
In fact, changing 35 years of bad habits in 12 sessions
is about as likely as getting the winning lottery ticket.
To make a difference, it starts with the foundation.
Broken companies need to look at what they're
fundamentally doing wrong instead of taking their
bailout muney and using it to keep doing stupid
sh&t.
Gyms need to help people embrace new lifestyle
habits instead of selling them access to equipment
that has them sitting on their a<$ and pushing or
pulling something for a few minutes.
Trainers need to focus more on helping clients
think differently about food and exercise.
Workouts are short term.
Programs are better, but still temporary.
Changing lifestyles is the goal.
That's a big reason why I got involved in the IYCA.
It's a heck of a lot easier to educate and empower
someone from the start instead of getting them to
unlearn what they currently know and believe.
In fact, we just created a resource for parents to
help them raise happy, healthy and active kids.
Well, I say it's for parents - but really, I've never
met an adult that shouldn't read it.
You can see what I'm talking about here:
http://www.theyouthobesitysolution.com
That project helped remind me, it all starts with
a solid foundation.
If you have that, you don't have to continually
try to cover up problems with Band Aids.
Apply that mindset to your business and to your
clients. That alone will set you and them up for
long term success.
Dedicated to your success,
Pat
P.S. - Why should every adult read The Youth Obesity
Solution. Three reasons:
1. You'll think differently about kids that struggle with
their weight. Doesn't matter whether you have kids
or not - you don't live in a vacuum.
2. Like it or not, if we really do want to cure the
Obesity Epidemic, it hinges on re-infusing physical
culture back into the lives of children.
3. 95% of the book's message is applicable to adults
and will help you help them.
http://www.theyouthobesitysolution.com
Fitness Consulting Group
PO Box 1539
Elizabethtown, KY
42702-1539
US
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