Green Friday

They call it Black Friday, but it should be called
Green Friday because there are a lot of people
spending a lot of muney today.

Are you getting any of it?

I know a few creative fitness pros that are
either running online promos or doing something
offline and piggybacking this pseudo holiday.

They're running one day sales, creating special
holiday bundles of products or services, sending
press releases, doing promos at malls and any
number of other things that will drive them business.

It's all about taking action.

You should always be looking for opportunities
to make something happen, and the Holiday
season offers quite a few.

Thanksgiving, Black Friday, Christmas, New Years...

...you're doing something (or have done something)
with all of those, right?

But here are three more:

:: Hi Neighbor Month

:: Stress Free Family Holiday Month

:: Coats For Kids Days

You could do press releases on all of them.

You could hold a Bring a Neighbor week.

You could do a charity drive for coats.

You could do a workshop on 'Stress Fr.ee Holidays.'

There are probably three dozen other things you
could do...

...just do something!

Make that 'just do several somethings!'

December can be a great business month if you
are willing to make it one.

Have a great weekend!

Pat

P.S. - Want to gain access to the Weight Management
System we used to consistently do an extra 5K per month
with?

It's now fr.ee here:

http://www.nutritionmoneymachine.com

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

If you no longer wish to receive communication from us:
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Happy Thanksgiving!

No business stuff.

I just wanted to drop you a quick note to wish
you a Happy Thanksgiving!

Enjoy the day.

Enjoy your family.

Enjoy everything that you have and everything
that you've accomplished.

And thank you for being a part of my life.

Have a Great Day!

Pat

P.S. - If you're not in the U.S. and not celebrating
Thanksgiving - still take a bit of time to enjoy
all of those things...you'll be happy you did!

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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What’s Going On With You?

Right now we're in the middle of about 20
(probably more like 36) different projects including:

:: Holly's www.fityummymummy.com 1 Yr.
Anniversary.

:: The launch of an e-book every adult on the
planet needs to read: www.theyouthobesitysolution.com.

:: Opening enrollment to the IYCA's first ever
International Summit next week.

:: Working tirelessly on our youth fitness franchise
that will launch in 2009.

There are literally more than 2 dozen others - and
I'm thankful to have this many great opportunities.

But, as with the nature of any newsletter - you hear
all about what's going on with me and sometimes
what's going on with a few of our coaching clients
or Mastermind Group members.

So, what's going on with you?

What projects are you working on?

What opportunities are you excited about?

If you don't mind - take a minute and shoot
me a quick e-mail and let me know what
big things you're up to.

I'll look forward to your e-mail...

Dedicated to your success,

Pat

P.S. - If you're in the U.S. - have a Happy
Thanksgiving!

If not, have a Happy Thursday ;)

P.P.S. - We're announcing a couple cool
upcoming additions to PTU - you're a member
right?

http://www.personaltraineru.com
Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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Teleconference / Web Talk Radio Show Tomorrow

Dear adsdsf,

Ready for the next teleseminar? It will be tomorrow at 3 PM PST / 6 PM EST

Just go to http://liquidbrandsmanagement.com/beverage-university/beverage-business-teleseminar/

Wednesday November 26 at 3 PM PST / 6 PM EST
Topic:Supermarket Sales and Distribution

Listen on the web: http://www.blogtalkradio.com/Jorge-Olson
Call-in Number: (347) 884-8982

Remember, now you can ask questions during the teleconferences or even listen to them from your computer. Just go to http://www.blogtalkradio.com/Jorge-Olson during the teleconference and click the listen and the chat button.

Need help with your product or company sales or strategy? Visit www.LiquidBrandsManagement.com and contact us.

Thanks,

Jorge Olson

Liquid Brands Management Inc. &/or Cube 17 Inc.

4252 Bonita Road No. 71
San Diego County
Bonita, CA
91902
US

If you no longer wish to receive communication from us:
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Is It Just A Band Aid

I'm going to start by saying that this might offend
you.

That's not my goal, but the price of clarity is the
risk of ruffling some feathers.

OK - my buddy Dax Moy has been blogging about
what he believes lately and I think a lot of fitness
professionals have started to explore their own
personal beliefs as a result of this.

Well, I believe that the fitness industry is about as
efficient at providing lasting solutions for fat loss
as the government is at providing solutions for a
sagging economy.

They want to just provide Band Aids.

Pouring bil.lions into broken companies doesn't
un-break them.

Joining a gym and attending 2 hours a week doesn't
cure the 166 hours of gluttony each week.

In fact, changing 35 years of bad habits in 12 sessions
is about as likely as getting the winning lottery ticket.

To make a difference, it starts with the foundation.

Broken companies need to look at what they're
fundamentally doing wrong instead of taking their
bailout muney and using it to keep doing stupid
sh&t.

Gyms need to help people embrace new lifestyle
habits instead of selling them access to equipment
that has them sitting on their a<$ and pushing or
pulling something for a few minutes.

Trainers need to focus more on helping clients
think differently about food and exercise.

Workouts are short term.

Programs are better, but still temporary.

Changing lifestyles is the goal.

That's a big reason why I got involved in the IYCA.

It's a heck of a lot easier to educate and empower
someone from the start instead of getting them to
unlearn what they currently know and believe.

In fact, we just created a resource for parents to
help them raise happy, healthy and active kids.

Well, I say it's for parents - but really, I've never
met an adult that shouldn't read it.

You can see what I'm talking about here:

http://www.theyouthobesitysolution.com

That project helped remind me, it all starts with
a solid foundation.

If you have that, you don't have to continually
try to cover up problems with Band Aids.

Apply that mindset to your business and to your
clients. That alone will set you and them up for
long term success.

Dedicated to your success,

Pat

P.S. - Why should every adult read The Youth Obesity
Solution. Three reasons:

1. You'll think differently about kids that struggle with
their weight. Doesn't matter whether you have kids
or not - you don't live in a vacuum.

2. Like it or not, if we really do want to cure the
Obesity Epidemic, it hinges on re-infusing physical
culture back into the lives of children.

3. 95% of the book's message is applicable to adults
and will help you help them.

http://www.theyouthobesitysolution.com

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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Don’t Be Late To The Party

"Good things come to those that wait, but only
those things that we're left behind."

- Abraham Lincoln

You don't have to be first to eventually be
the dominant business or person in a market.

But, boy does it help.

And when I say first, I don't mean being the
first trainer in your area.

I mean first to attack a new niche.

First to run bootcamps.

First to adopt a new marketing strategy.

Rest assured, other people will try to imitate you,
but you will be the standard bearer.

You'll always be one step ahead.

Fast food restaurants follow McDonalds.

Coffee shops follow Starbucks.

Online retailers follow Amazon.

Are you doing anything where your competitors
are following you?

If you're not - you should be.

Get ready for a great week!

Pat

P.S. - Market Annihilator closes tonight at
midnight. If you want to dominate local online
marketing, you really need to be in this program.

http://www.marketannihilator.com

If you aren't, you'd better hope your competitors
aren't either. Otherwise you'll always be following
them...

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

If you no longer wish to receive communication from us:
http://autocontactor.com/app/r.asp?ID=1042596816&ARID=0&D=

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What Are You Doing This Weekend?

Me, I'm taking Tyler to basketball tryouts and
then watching the OSU / Michigan game.

Then, Sunday I'm going to dedicate about 3
hours to working on our businesses.

I try to carve out at least a couple hours each
weekend to work on our businesses.

No phones ringing, no scheduled calls or
meetings...

...I get some of my best work done during these
times.

Have you blocked out 2-4 hours a week to
work on your business?

Are you making headway on your big projects?

We're almost to December. Have you gotten
most of the things done you set out to do back
in January?

Do yourself a favor and schedule a few hours
of 'work on your business' time each week.

No excuses...just do it.

I'm confident you'll find those few hours
to be some of your favorites each week.

Have a great weekend!

Pat

P.S. - If you want to be able to cut back
on the time you spend marketing while
generating more prospects - the Market
Annihilator program will teach you how to
do that so you'll have more of those 'work
on your business' hours I'm talking about.

Go here to join:

http://www.marketannihilator.com/

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

If you no longer wish to receive communication from us:
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Teleconference recording playback is ready

Dear adsdsf,

Did you miss our last teleseminar? There where some great questions on production, sales and distribution.

No problem, it is already up and ready for you to listen to the playback.

Just go to http://www.blogtalkradio.com/Jorge-Olson

The next 2 teleseminars are already scheduled. They will be as follows:

Wednesday November 26 at 3 PM PST / 6 PM EST: Supermarket Sales and Distribution
Wednesday December 3 at 3 PM PST / 6 PM EST: Energy Shots - how to start your energy shot empire

For now, you can go to and listen, download or email the teleconference. http://www.blogtalkradio.com/Jorge-Olson

Remember, now you can ask questions during the teleconferences or even listen to them from your computer. Just go to http://www.blogtalkradio.com/Jorge-Olson during the teleconference and click the listen and the chat button.

Need help with your product or company sales or strategy? Visit www.LiquidBrandsManagement.com and contact us.

Thanks,

Jorge Olson

Liquid Brands Management Inc. &/or Cube 17 Inc.

4252 Bonita Road No. 71
San Diego County
Bonita, CA
91902
US

If you no longer wish to receive communication from us:
http://autocontactor.com/app/r.asp?ID=1042597467&ARID=0&D=

To update your contact information:
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So You Want To Be Famous

My buddy Nate Green's new book, Built For
Show, was released today.

You can grab it here:

http://www.amazon.com/Built-Show-Body-Changing-Workouts-andLooking/dp/1583333193/ref=sr_1_1?ie=UTF8&s=books&qid=1226762633&sr=8-1

Nate has written for magazines, masterminded
with the best minds in the industry, opened his
own studio and is a contributing editor for
T-Nation.

And he's 17 years old.

Just kidding.

He's really 23. But still - that's a lot for a
23 year old.

So, from an observational standpoint - here's how
Nate has gotten so much done at such a young age.

1. He's persistently sought out the top people in
the industry and approached them for advice.

2. He's applied what they've told him.

3. He's followed up, said thank you every time
someone has helped him and continued to cultivate
the relationship.

4. He's put in the sweat equity working ON his
business. While he was running his training
business he was still writing articles, attending
conferences and seminars, networking and working
on his book.

That's it. While there are plenty of details I'm
skipping, the basis of Nate's success (in my
opinion) is that he does the stuff other people say
they're going to do - but don't.

Garb his book and use it as motivation to propel
you to new heights.

In fact, if you do - e-mail Nate and he'll give you
his blueprint for climbing the ladder. He provides
everything from tips to how to get in the magazines
to exact scripts he used to get published.

Probably worth 10X the price of the book.

His e-mail is nate(at)thenategreenexperience.com.

OK - time to grab a flight back home.

Who loves ya, (been spending the last 4 days
with Labadie)

Pat

P.S. - If you want become the famous fit pro
in your area, Chris McCombs will teach you
his guaranteed online system for making it
happen - right here:

http://www.marketannihilator.com/

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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A Tip From Tampa

One of our Elite Mastermind members, Greg Justice,
has probably done as good a job of creating Raving
Fans and maximizing their lifetime value to his
business as anyone in the personal training industry.

Greg has 19 different clients that have been with
him for 20 years.

You know anyone else that can say that?

But another key way that Greg has maximized his
relationships with these clients is through his
corporate fitness business.

See, Greg is probably as big an expert in corporate
fitness and any trainer in the industry - and he's
built an incredible business around that expertise.

So what has Greg done?

He's leveraged his relationships with the Raving
Fans and gotten contracts to provide corporate
fitness programs for their businesses.

And it's added hundreds of thousands of dol.lars
to his bottom line.

Do you have some clients that could open those
types of doors for you?

Do you have any clients that can get you in to do
any speaking engagements?

Have you looked for doors your clients might be
able to open for you?

If you haven't, you're leaving muney on the table.

Dedicated to your success,

Pat

P.S. - Chris' Market Annihilator program is filling
up fast. In fact, we just enrolled all of our
Mastermind Members, so if you haven't enrolled yet,
don't dilly dally around ;)

http://www.marketannihilator.com/

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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FREE Teleseminarl – Open Questions - Ask your questions on Wednesday

Dear adsdsf,

FREE Teleseminar- Open Questions: This will be an open question teleseminar. Prepare you questions!

THE CALL IS TOMORROW!!!

You are invited to a FREE teleseminar / conference call this Wednesday November 19, 2008 at 3:30 PM PST / 6:30 PM EST sharp.

You will notice our time and dial in phone number has changed for teleseminars. We switched to a Blog Talk Radio format where you can log in and ask questions.

Our time changed to 3:30 PM PST / 6:30 PM EST

*******Teleconference Information*******
Link to ask questions: http://www.blogtalkradio.com/Jorge-Olson
Date / Time: 11/19/2008 3:30 PM PST / 6:30 PM EST
Call-in Number: (347) 884-8982

Please log into the website above and dial in to get the full benefit of the teleseminar.

The teleseminar will be from 30 minutes.

Don't forget, the call is FREE. I hope you can make it.

For more information: http://www.blogtalkradio.com/Jorge-Olson

Thanks,

Jorge S. Olson

Liquid Brands Management Inc. &/or Cube 17 Inc.

4252 Bonita Road No. 71
San Diego County
Bonita, CA
91902
US

If you no longer wish to receive communication from us:
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You're not going to believe this....

I misspelled the link.

http://www.marketannihilator.com/

10 a.m. PST.

Trust me...it's worth the hassle of reading
all 3 emails.

Thanks,

Pat
Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

If you no longer wish to receive communication from us:
http://autocontactor.com/app/r.asp?ID=1042596816&ARID=0&D=

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Oops!

Oops!

In the middle of getting settled in here in
Tampa and prepping for our Mastermind
Meeting I mistakenly told you that Chris
McCombs was opening his long awaited
Market Annihilator program at 10 am EST.

Nope.

10 a.m. - PST.

So at 10 a.m. PST ( I guess that's 1 p.m. EST...)

Go here:

http://www.marketnnihilator.com

Have a great day!

Pat

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

If you no longer wish to receive communication from us:
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Do You Have a Secret Weapon?

Most every successful business or individual has
what I call a 'Secret Weapon.'

This is your trump card that gives you an edge
over your competition. It's your unique 'it' factor
that makes people choose you or your unique skill
that others can't match.

Wal-Mart has lower prices than their competitors.

Starbucks has positioned itself as people's '3rd place.'

But what about us 'small guys?'

When I coached, I felt like we had 2 'secret weapons.'

We had a unique and very successful offense that
our competitors couldn't match and I was a better
recruiter than my competitors.

For Holly, she has a unique niche...moms. Moms can
choose to invest in some product that was developed
for everybody...or Holly's program that was developed
specifically or them.

Zach Even-Esh's 'Secret Weapon' is his Underground
training style. It's unique, effective and has developed
a cult-like following.

Your 'Secret Weapon' can be a niche that you target,
a sales approach that you've implemented or a
marketing system you have.

In fact, you can have several 'Secret Weapons'...the
more the better. You want as many points of
separation between you and the competition as you
can create.

In one of the most competitive training markets in the
country, Orange County - Chris McCombs has used
what I consider to be the most effective local internet
marketing system in the industry to produce a multiple
six-figure income from his training business.

That's his 'Secret Weapon.'

As you probably know by now, Chris is going to
share his system in his Market Annihilator coaching
program. The doors open at 10 a.m. EST:

http://www.marketannihilator.com/

Spaces are limited, so don't wait...

...and don't wait on developing your own 'Secret
Weapon.'

Dedicated to your success,

Pat

P.S. - A unique niche, service, system or style...
make sure you have it. To be better you need to
be a little different.

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

If you no longer wish to receive communication from us:
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Off To Tampa

Nick and I are off to Tampa today to meet up
with our Elite Mastermind group tomorrow and
Wednesday.

This isn't just any old group of trainers either.

It's a small collection of 12 people that want to
build 7-8 figure fitness empires.

And they invest 9K per year to be part this
select group of high-achievers.

Why would they invest so much to be part of
a group like this?

Three reasons:

1. Every successful business person is part of some
form of mastermind group.

2. To achieve maximum success you need a coach.

3. It's all about ROI.

Let's break it down:

1. Whether you invest to be part of a group like
this or you set up your own - you need to be part
of a group of similarly motivated people that you
can exchange ideas with and learn from.

2. Be it a coach or a mentor, every successful person
has someone that they've relied on for advice, direction,
and guidance. There is probably nothing you can do
that will accelerate your progress more.

3. Investing 9K may seem like a lot, but there is no
doubt that each of these members will see an increase
in their income of tens - and probably hundreds of
thousands of dol.lars - this year. Name a stock that
will provide that kind of ROI.

Not everyone is in a position to invest 9K in a
Mastermind Group or coaching program...heck, for
a long time I certainly wasn't.

But regardless of what you can invest, you MUST be
part of a Mastermind Group, you need to leverage the
expertise of a coach or a mentor and you have to look
at the ROI educational opportunities can provide.

It's not what they cost...it's what they'll make you.

Dedicated to your success,

Pat

P.S.- Chris McCombs is starting to unveil details about
his Market Annihilator program. You can learn more
here:

http://www.marketannihilator.com/video6.html

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

If you no longer wish to receive communication from us:
http://autocontactor.com/app/r.asp?ID=1042596816&ARID=0&D=

To update your contact information:
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5 minutes for more biz...

I was reviewing my buddy Rocco's Ultimate
Consultation System the other day and it
jogged my memory and reminded me of
one of the easiest ways to increase your
clients' lifetime value.

OK...how easy is this:

1. Provide your clients with a Nutrition Journal.
(Rocco had a rebrandable one in his program
and that what reminded me.)

2. Once a month set a time to review the journal.

3. During these review sessions you can make specific
recommendations like:

"Ms. Jones, I see you've been doing ok except for
breakfast. Here's what we're going to do...I'm going
to start you on the meal replacement I recommend -
Prograde Lean - and you're going to drink a shake for
Breakfast. That's easy, fast and will help us get you
those results you're working for."

Or...

"Ms. Jones, I see you've been kind of inconsistent
with your nutrition, so I want you to do my 4 week
nutrition coaching program. This will get you on
track and really jump start your progress. Let's go
ahead and enroll you in that today."

The need for what you're suggesting is right in front
of them in black and white so they're almost
certainly going to comply with what you say.

But what if they have been doing well?

"Ms. Jones, it looks like you've been doing great
with your nutrition! Because we want to keep your
progress coming at such a good rate, I suggest that
you start supplementing your diet with a couple of
products that will help you recover from your training
sessions. The two products that I recommend are..."

Because they've been having success following your
advice they'll be very open to your recommendations.

The best part...this works perfectly for addressing
nutrition in semi-private and bootcamp settings too.

5 minutes a month with each client and you can
potentially add 10-100% to their monthly value
depending on what you're upselling.

How's that for easy?

Have a great weekend!

Pat

P.S. - When I was reviewing Rocco's system I
was reminded about how cool a resource it is.

Everyone - including me - loves 'done for you.'

He gives you a done for you nutrition journal,
orientation manual, workout card, meal plan
template and most of the paperwork you need
to run a business.

And that doesn't even count the information in
the product.

Dol.lar for dol.lar one of the most valuable products
out there for trainers. If you don't have it, you should.

http://ultimateconsultationsystem.com/

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

If you no longer wish to receive communication from us:
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How do you get 20 new clients?

There is an old saying in the marketing
world that goes something like this:

'I don't know 1 strategy that will generate
20 new clients, but I know 20 strategies that
will each generate 1 new client.'

So, how many different things are you doing
to generate prospects?

Here's a list of some ideas to get you going:

1. Seminars
2. Press Releases
3. Newspaper ads
4. Direct mail
5. Flyers
6. Radio ads
7. Networking events
8. Joint ventures
9. Print newsletters
10. E-mail newsletters
11. Blogs
12. Podcasts
13. Videos
14. Lead boxes
15. Lunch and learns
16. Websites
17. Articles
18. Referrals
19. Lead boxes
20. Fr.ee Trials

There are plenty of other options, but there
are a few to get you started.

If you're not generating a significant number
of clients online - watch this video.

http://www.marketannihilator.com/video5.html

You need to be doing several things to generate
new business.

If you're doing anything I didn't list or they
didn't cover in the video, let me know.

I've got about 20 other ideas, but would love
to see if I'm missing anything.

Dedicated to growing your business,
Pat

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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Changing With The Times

It wasn't so long ago that everyone said:

'You've got to have a website if you're
going to be successful.'

I remember back in 2004-2005 I wrote about
200 keyword rich articles to get the Fitness
Consulting Group site to rank high on the
search engines.

It worked great as we got on the first page
of google for a variety of keywords and
generated a ton of subscribers and business.

But online things move FAST.

Before long everyone was using a blogger
blog to supplement their website.

That quickly got outdated as people began
making their blogs their 'business hubs' and
started using a bunch of plug ins and other
stuff I barely understand.

But here is what I do understand.

If you run a training business, a blog should
be the focal point of your online presence.

You'll get more traffic. You'll rank higher
in the search engines and ultimately you'll
generate more business if you're online hub
is a blog.

Over the last few days I've directed you to
Chris McCombs for some videos as he's the
best I know at generating local business online.

What I haven't told you is that he's my coach as
we step up our blogging and PPC efforts.

He did a video on what you NEED to know about
blogging and I strongly suggest that you give it
your undivided attention:

http://www.marketannihilator.com/video4.html

He did a post the other day on his blog that got
9000 hits in about 36 hrs.

If you're like me, you wouldn't mind having 9000
more prospects...

or 900...

or even 90.

He'll show you how.

Dedicated to your success,

Pat

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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A Great Tip From The Weekend!

One of my favorite tips from the weekend at
the Info-Summit was when Dan Kennedy said
five percent of your customers can potentially
account for FIFTY percent of your revenue...

...if you let them.

If you let them?

Yep. Most of the time we just don't ever maximize
what are best clients are willing to spend with us.

So how can you apply this?

Let's say that you've had 100 people do business
with you in some fashion.

The best 5 might be the ones who buy everything
you sell...training, nutrition, supplements...you
name it.

But they also would be referring like crazy, lining
you up speaking engagements and maybe even
hooking you up with corporate deals.

So how do you know who those 5 are?

You don't.

So you need to offer upsells to everyone.

You need to ask for referrals from everyone.

You need to build relationships with everyone.

You need to make everyone raving fans.

Because you never know who might ultimately
account for 50% of your inc.ome.

This applies online too.

Chris McCombs and my buddy Bedros Keuilian
have put together a great video on how you can
get more clients and customers...and how you
can maximize what they spend with you.

Here's the link:

http://www.marketannihilator.com/video3.html

Tons of great info. And pretty funny too ;)

Talk to you tomorrow,

Pat

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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One Heck Of A Weekend!

This past weekend I was at the Dan Kennedy
Info-Summit along with Nick, Holly, Brian
Grasso and Sara Nylander.

I'd guess we were the only company with 5
team members there, but 5 minds are better
than one ;)

There were some killer presentations, great
sales pitches, incredible networking - and
overall, a TON of business building info.

I learned a LOT about converting prospects
into clients / customers. And a lot of it was
based on the art of persuasion.

See, a lot of fitness pros don't really think in
terms of persuasion.

They think that people buy because of logic.

If 'those trainers' have the right credentials and
the right knowledge - people will surely want
to work with them.

WRONG!

People buy for a variety of reasons - and logic
is waaaaay down the list.

My buddy Chris McCombs just posted an
incredible video case study with a guy he
coached on persuasion and some other tactics.

The result: 18K additional revenue in 4 mos.

You really need to see this:

http://www.marketannihilator.com/video2.html

I have a few persuasion tips I'll be sharing this
week - but start with this video. I've watched it
twice already and will probably re-watch it again
today.

Get ready to learn some cool stuff!

Pat

P.S. - Are you:

:: Building rapport?

:: Meeting them where they're at?

:: Like them?

:: Getting personal?

:: Taking proof to the next level?

Once you integrate these concepts and a
few more you'll learn - your sales will go
through the roof!

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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Beverage Sales Newsletter: Are Energy Drinks Dead?

Dear adsdsf,

Are Energy Drinks at the front of the New Age Beverage Business? Or are they dead?

Energy Drinks are still growing and double figure digits. The problem is when you look close the only companies actually growing are Monster Energy Drink, Rockstart Energy Drink, Red Bull, Coca Cola products like Tab and Burn or Full Throttle, Pepsi Cola with Sobe and other large companies.

None of the small companies are growing or succeeding. Furthermore, when I speak with distributors, retailers and wholesalers they tell me they get at least one call every single day from someone selling them an energy drink. They tell me they don't what to see an energy drink ever again. So what's going on? Are new energy drinks dead or if there still an opportunity or an opening for new energy drinks to flourish?

Well, in my opinion there is still a large opportunity, but not through traditional channels. You can't get a new energy drink into 7-Eleven, or Circle K, or any of the important retail accounts. Well, you actually, can, if you can pay $100 per store times 4,000 stores for slotting, but that's $400,000 just to get into the store and in many cases that is not even enough anymore. How will you sell the product, advertise, etc. No, that's not the answer.

The answer is alternative channels. Many beverage companies don't realize that consumer goods can be sold in many different places, not just supermarkets and convenience stores. Energy Drinks as well as other type of beverages can be sold in office buildings, in hardware stores, doctor's clinics, and the list goes on and on. For example, the largest growing energy drink sales are using MLM - Multi Level Marketing and are being sold from home.

Using direct marketing, untraditional methods of distribution and clever sales strategies you can still sell your energy drink or other beverages and capture a niche and your share of the market.

So are Energy Drinks Dead? No, they are not, but the traditional way of launching an energy drink is saturated. So don't waste your time (and money) trying to prove me wrong. I have spoken with 3 companies just last month that when through up to $6 million dollars and could not compete in the space.

Think out of the box, think alternative, think direct sales.

Thanks,

Jorge Olson

www.LiquidBrandsManagement.com

PS: Remember Liquid Brands Management is accepting aplications for its Beverage Incubator. Call my partner Carlos for more information at (619) 921 3124

# # #

Liquid Brands Management Inc. &/or Cube 17 Inc.

4252 Bonita Road No. 71
San Diego County
Bonita, CA
91902
US

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Learn By Coaching

Wednesday night Holly was preparing for
a coaching call with her FYM Fit Club
coaching group and asking me a few questions
about some of the material she wanted to cover.

I shared with her some of the lessons I learned
as a baseball coach and as a competitive athlete
that I felt would be of value to her group.

But the more I thought about it, I felt like
Maybe I needed to share that same information
with you.

See, when I was coaching I truly believed that
being college athlete was the best way that someone
could spend their college years in preparation for
future success.

Think about it:

:: You are forced to deal with adversity in sports.
The people that manage adversity the best are usually
the ones who excel.

:: You have to be goal oriented. How else can you
train all year for a goal that only is potentially achieved
at the end of the season?

:: You have to be able to prioritize things and manage
your time.

:: You have to be willing to work within the framework
of a team.

So here are a couple of keys to athletic success that
I shared with her and I want to share with you:

1. Train to get better, not to get done. Same thing
applies to business. Are you training each session
as if the quality of the service you deliver will dictate
your success? Are you treating each marketing activity
with that same respect as well?

2. Be a Champion. Championships aren't won
Overnight. They take months of practice, a willingness
to work and a genuine passion for what you're doing.

3. Have small victories. Winning one game doesn't
mean you win a championship - but it's a way to
measure your progress and validate your efforts. Have
short term ways to measure your efforts.

4. Compete. I think this is a biggie. No competition
leads to going through the motions. Athletes train.
Everyone else works out. The difference...competition.
Are you going through the motions in your business?

5. Handle adversity. In baseball, hitters that didn't let
one bad at bat turn into a bad game were the most
successful. In business it's the same. A missed sale
doesn't mean you can't sell. A bad marketing campaign
doesn't mean you're destined for failure. Learn from
it and move on.

Honestly, I could go on for days about this stuff.

Very few of my beliefs about success didn't stem
from coaching. If you think about the coaching you
do with your clients, you'll probably find a lot of
concepts that you can transfer to the business side
of things to improve your success.

In other words - You'll learn by coaching.

Have a great weekend!

Pat

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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Different Perspectives For Success

Some trainers target only the affluent.

We've generated most of our clients from the
'middle class.'

Holly targets moms.

The IYCA is all about kids.

I know dozens of trainers who still love 1 on 1
training.

But bootcamps are all the rage.

We're off to the Dan Kennedy Info-Summit today
and we're taking 5 members of our team.

And that's exactly why.

We may all see things a bit differently.

We may all uncover different opportunities.

Each of us have a different perspective.

Are you in a mastermind group?

That's one of my favorite benefit from being
in the groups we're in.

Everyone has a different perspective.

If you can learn from 5 or 10 different people's
experiences instead of learning from just your
own success will come a lot faster.

That's one of the reasons for PTU's success.

Everyone now can benefit from a variety of
perspectives.

That's also what our Strategic Fitness Profits
Newsletter is all about.

We share our own perspectives, but also pass
along the best practices of the thousands of
fitness pros we interact with.

Could you use that sort of knowledge?

If you're like me, the answer is yes.

That's why I'm off to St. Louis.

And that's why you need to subscribe to
Strategic Fitness Profits today:

http://www.fitnessprofitsnewsletter.com

The door closes to subscribe tonight.

Don't miss out.

Dedicated to your success,

Pat

P.S. - I'll keep you posted on all the cool
stuff I learn at the Info-Summit.

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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3 Letters For More Clients (It’s not what you think)

C. F. S.

What's it mean?

Consistently Follow the System.

At our health club we have a sales manager, Lisa.

Last month she closed 5 X more deals than the
closest similar club - amid all the talk of an
economic downturn.

How'd she do it?

Is she a fitness sales guru?

Nope. She was our receptionist until just a couple
months ago and prior to that had never worked in
fitness or been a salesperson.

Was it great marketing?

Nah. We spent about $50 on marketing last
month.

Great sales copy or a special offer?

Nothing of the sort. We didn't do anything new
and didn't make any incredible offer.

The secret to Lisa's success is that she is
as consistent at following and executing a
system as any person I've ever met.

If there is a script to follow, she follows it
100% of the time.

If she's supposed to ask for a referral, she
does - 100% of the time.

If she's supposed to make follow up calls,
she makes them.

If she's supposed to present prices a certain way,
she does.

In fact, she's even added some marketing systems
I hadn't even thought of...and I'm pretty good
at that stuff.

In fact, she has a goal of 4 sales appointments per
day and executes her system until she gets them -
and often gets more than that.

If you're not generating enough business, I've
got 2 questions for you:

1. Do you have several lead generation systems?
2. Do you consistently execute them - day after day?

If you can't honestly say yes to both, then don't spend
any more on marketing until you fix that.

It will probably cure your problems generating leads.

Dedicated to your success,

Pat

P.S. - If you want to learn about marketing, sales
and business systems - we'll be covering them all
in our Strategic Fitness Profits Newsletter.

If you want to subscribe, here's your chance.

http://www.fitnessprofitsnewsletter.com

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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Orange County Presentation on Self Promotion and Networking

Dear adsdsf,

Are you in Orange County, Los Angeles or San Diego? Please join me at a presentation on "Self Promotion and Networking" sponsored by the British American Business Council...

See below for details...

Thanks,

Jorge Olson
=-=-=-=-=-==-=-=-=

Become an expert on Self Promotion with Jorge Olson - Keynote Speech Presentation in Orange County, California

Presentation: Unselfish Self-Promotion: The Value of Networking

Thursday - November 6th, 2008
5:00 pm - 7:00 pm
The Olde Ship
1120 West 17th St, Santa Ana, CA 92706

Presented by: British American Business Council and open to the public.

Concerned about growing your business in a tough economy, learn
'Networking' from an expert to grow sales.

-Concerned about your job - don't wait till you get let go to realize the
Value of Networking.
Come network with your peers and acquire practical insights
that can transform your business and life.

Call Valerie to make your reservation 949 472-2221
Cost:
-Members: $15
-Non-Members: $25

About Jorge Olson:

Jorge's new book - 'The Unselfish Guide to Self Promotion'
Be inspired by the new generation of self realization. Jorge Olson is a keynote speaker and shows you how to be Happy, Healthy & Wealthy using Self-Promotion in a new way, a way that will catapult your confidence, sharpen your senses & make you view life with eyes of a child.

From "Caveman Promotions" to "If sales were an art it would be painting by numbers" or "Leaders get calls", this is a must read for every business executive & leader. It will transform your attitude about sales, marketing & promotion.

Discover new ideas of how to promote yourself with an unselfish marketing approach. Sell yourself, your ideas & your influence to your family, friends & in business.
The book is available on pre-sell at http://www.UnselfishPromotion.com

Liquid Brands Management Inc. &/or Cube 17 Inc.

4252 Bonita Road No. 71
San Diego County
Bonita, CA
91902
US

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2 Complaints

Over the last couple of weeks we've been
overwhelmed by the response to our launch
of the Bootcamp Blueprint program.

Honestly, I was thrilled with the number of
fitness pros that made the decision to build
a successful bootcamp.

But I must admit, we did get two different
complaints.

The first one was obvious: the cost.

At $199 per month, there were a number of
fitness pros that wanted to get on board but
couldn't make that type of investment right
now.

I understand. Trust me - after living in a
basement for a year when we were getting
things off the ground - I can relate.

The second gripe should have been pretty
obvious too: a lot of trainers don't have an
interest in running bootcamps.

Hey, that's fine - there is more than one way
to skin a cat. We built our training business in
Elizabethtown on 30 minute one-on-one sessions.

The trainers expressing these complaints were
looking for some help and coaching - it's just
what we were offering wasn't the right fit for
them right now.

So here's what we came up with:

We have our Strategic Fitness Profits Monthly
Newsletter that we initially created exclusively
for our Mastermind group and the Bootcamp
Blueprint members.

Well, we're going to open it up to you.

Here's what's included:

:: A monthly hard copy newsletter with at least
5 different columns that are ALL crammed with
business building secrets and strategies.

:: A monthly interrogation with business expert
guaranteed to provide you with profit producing
knowledge.

:: Our proprietary 'Money Map'. This tool will
take one segment of your business and teach you
exactly how to systemize it for maximum efficiency
and profitability.

:: A done for you press release to ensure that you
are generating publicity and being positioned as
an expert.

We're going to leave this offer open for 3 days and
3 days only. After that we have to close it so we can
prepare to ship.

If you're interested, here's more information:

http://fitnessprofitsnewsletter.com/

Dedicated to your success,

Pat

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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How Have You Positioned Yourself?

Over the last few e-mails I've talked at
length about positioning.

I've talked about being memorable and
standing out.

I've talked about becoming a celebrity.

I want to clarify the importance of this.

It's not about ego, or being famous.

The reason you want to position yourself
as the 'go to' fitness pro for your niche
or your community is simple.

You don't want to be like everyone else.

You don't want to be forced to compete on price.

The way that you avoid this is through
positioning.

If you can position yourself as the premier
resource for baseball players want to
perform better...

Mom's wanting to get their pre-baby bodies
back...

Diabetics wanting to feel better...

Basically whoever your target market is - if
they believe that you can give them what
they're seeking - business success is almost
a lock.

PTU's own Chris McCombs has figured out
how to do this online and we talked him into
detailing how he does it.

Here's a fr.ee video showing you how you can
position yourself using the internet.
I'd watch it a couple times.

http://www.marketannihilator.com/

Dedicated to your success,

Pat

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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Video on Self Promotion

Dear adsdsf,

It's a great day here in San Diego, California...

Today I would like to share with you a keynote speach I gave on Self Promotion...

Self promotion is the basis of all business. It is the basis of marketing and selling products, businesses, politics, and even non profits. If you can't promote yourself, how will you promote your business or products? The most powerful form of self promotion is "Unselfish Self Promotion". I recently gave an introduction on Unselfish Self Promotion and you can see the video here: http://www.unselfishpromotion.com/video.html

In the video you will learn the basics of Unselfish Self Promotion, you will also learn Caveman Promotion and how to promote yourself in business, in family and in life. Simply click on the link to go directly to the video... http://www.unselfishpromotion.com/video.html

Thanks,

Jorge Olson

Liquid Brands Management Inc. &/or Cube 17 Inc.

4252 Bonita Road No. 71
San Diego County
Bonita, CA
91902
US

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