a quick workout and once again I was 'amazed' by
something that I saw.
We typically go to a mainstream commercial gym
with the run of the mill group of club trainers on staff.
(No, I'm not saying all club trainers are bad - I was one
for a long time.)
So there is a trainer and she has a group of 4 women
that I'd estimate were all between 50 and 65.
She had them all sitting on the floor doing alternating
front raises.
This wasn't part of some warm up or pre-hab routine.
This was the workout.
Sitting on the floor. Doing front raises.
See, from a business standpoint she was leveraging her
time, training in a group.
She had a target market, training women 50-65.
But the training was awful.
Awful.
And before you think that she was some trainer with
Nothing more than a $49 cert she downloaded, according
to her bio posted in the gym she has a degree in Exercise
Science.
So maybe she's going to make a few bucks because she
has this group for a while - but any success she's having
due to sales skills, marketing or even just being personable
will be short lived.
These women will get nothing from this experience so they'll
move on...and obviously they won't have referred a single
person.
And if you always have to chase new clients you're never
making progress.
But it could all be solved by delivering a quality service.
There is no shortage of good training information out
there. Perform Better, StrengthCoach.com, everything
the Cosgrove's offer and so many other resources.
Too many to count.
If you want a successful training business - it has to start
there.
No marketing, sales or systems advice I can give you will
overcome having clients sit on the floor and do front
raises.
Dedicated to your success -
Pat
P.S. - If you run bootcamps, Craig Ballantyne has a turn-key
workout system that you can plug in yourself or even delegate
and finally hire a trainer to help you grow your business.
He's also got some Killer Bonuses from some of our top
Mastermind Members, guaranteed to grow your business.
Check it out at:
Fitness Consulting Group
PO Box 1539
Elizabethtown, KY
42702-1539
US
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