It's unavoidable.
Your personal brand is important - like it or not.
And if you don't brand yourself first, someone else
will, so it is up to you to create your own identity.
But don't get carried away because I said 'create'-
your brand should be real - not some piece of fiction -
because you're going to have to live it.
Basically, your personal brand consists of three
main things:
1. Your skills / talents
2. Your personality, goals and values
3. Your unique benefits - what sets you apart from the
crowd.
As you begin to put together your brand identity,
keep these things points in mind:
:: What makes you different? Hundreds of thousands of
trainers & coaches...what makes you special?
:: Be Visible. Rocco Castellano is the best 'branding guy'
in the industry - and it starts with him walking the talk.
He's pretty darn visible. I'm not saying you should be like
Rocco - I'm pretty sure we couldn't handle another - but
you need to be in your local media, you need to be speaking
often and you need to become 'known' in your community.
:: Be consistent. I've watched far too many trainers try to
change who they are every time a new fad comes out. Be
who you are and be great at it.
You alone are in charge of and responsible for your
personal brand. If you don't respect this, no one else will.
Dedicated to your success -
Pat
P.S. - If you want to develop a strong brand, it starts with
being great at what you do. Just like I've said Perform Better
is the best resource out there for live education to help you
make that happen, there is only one *best* online solution
for that too:
Do yourself and your brand a favor and go check it out
today!
Fitness Consulting Group
PO Box 1539
Elizabethtown, KY
42702-1539
US
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