The Experience

Over the last couple of days one of the big
things that Nick, Brian and I have been discussing
about the new Athletic Revolution franchise is
how to really create the right atmosphere and
experience.

Not just for the athletes that come in, but for
the parents, for the franchisees and for our
own team.

I don't talk about experience as much as I should
because it's harder to quantify than marketing or
sales or systems...but that doesn't make it any less
important.

Basically, your people have two types of experience
with you:

1. The experience outside of your doors.
2. The experience inside your doors.

The outside experience is your marketing, publicity,
the networking you do, your website and the way
those people sharing their experiences with you
portray your business.

This is people's first knowledge of your business, so it's
tremendously important and you should work hard
to make sure that this experience is extremely positive
for the prospect.

But I feel like the real magic is the experience inside
your doors.

The way you greet people.

The cleanliness, lighting and branding within your facility.

The way you talk to people about their goals and how
you can help in achieving them.

How you and your staff dress.

If you're early for appointments.

The type of energy that you exude.

The training atmosphere and they way you or your
staff coach.

The way you make people feel before they walk out the
door.

You should treat every day like it's the make or break
day for your business and every client encounter
like it will be the one that decides whether that client
stays with you for life or quits on you tomorrow.

Do that and your business will not just be successful.

It will be extraordinary.

Dedicated to your success -

Pat

P.S. - I've received a few questions about Bootcamp
Bootcamp and if we'll be selling the DVD's of the event.
In short, the answer is 'no.' There is no way to do a
video of the interactive parts of the event like the hands
on segments and the role playing - so we'll not be
selling a Bootcamp Bootcamp DVD Set. But we still
have a few seats left if you've not yet registered...

http://www.BootcampBootcamp.com

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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