our training business was getting our clients to
'buy in'.
You know what I mean - getting them to be more
compliant with their nutrition, be on time for their
sessions, give us ample notice for cancellations, etc.
To try to fix this I pulled out something I used to use
as a baseball coach - a 'partnership agreement.'
Basically the agreement states that we would
provide exemplary service, always be on time,
etc.
For the clients it states that they would be
on time for sessions, adhere to their complete
program including the components to be handled
outside of the gym, etc. In fact we even added a
sentence requiring them to refer 2 people once
they reached their initial goals.
They would sign this form and we would sign it.
We'd keep one copy in their file and present them
with another.
This simple addition to our relationship with the
client immediately produced results. Clients were
more timely, more courteous and more compliant.
our referral rates almost instantly increased.
All with the addition of a simple sheet of paper.
I was recently reading the book Predictably Irrational
and there was a study that reminded me of this and
suggested that the positive results we were getting
were not a fluke - so I thought I'd pass it along!
Dedicated to your success -
Pat
P.S. - The price goes up on Bootcamp Bootcamp this
Friday, so if you've yet to reserve your spot - don't
wait any longer:
http://www.BootcampBootcamp.com
Fitness Consulting Group
PO Box 1539
Elizabethtown, KY
42702-1539
US
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