well that trainers have been slow to embrace?
Letting numbers drive their business.
Every successful health club I've ever been in has
monthly goals for new members, cash collected
and EFT increases - then they break things down
to daily goals and separate those out by salesperson.
Trainers...not so much.
Let me gives you an example of how this should
work for a bootcamp.
Let's say you currently have 25 campers and want
to get to 35 by Sept 1st. This means you need 10
campers in the next 20 days.
So you need .5 a day or 3.3 per week.
Now, if you typically close 50% of the prospects that
visit your camp, then you need to average 1 prospect
per day.
If you bring in a new prospect per day - as long as
your closing percentage holds - you'll hit your
goal.
But most trainers don't take this approach.
They just hope that their business grows.
And hope is not a strategy.
So the question is - 'Are you running your business
by the numbers?'
If not - you need to start.
Dedicated to your success -
Pat
P.S. - Do you have a copy of Fitness Business
Revolution yet?
http://www.FitnessBusinessRevolution.com
Fitness Consulting Group
PO Box 1539
Elizabethtown, KY
42702-1539
US
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