Better or Different

Back in my coaching days I read a book that helped
shape the direction I'd take our program.

My first two years as a head coach we were kinda good,
but we had yet to climb to the level of being a
nationally recognized program.

Then I read this book…I can't remember the title but
it was by a prominent college football coach and what
he said hit home.

To be successful you need to either be better or different.

Read that again – you either need to be better or different.

So I took a hard look at every aspect of our program and
decided if we could be better than the competition.

If we couldn't be better than them in that area, then I had
to find a way to be different.

That was the turning point. The next season and every season
thereafter we were a team to be reckoned with.
So think about how this applies to your business.

You can first strive to be better in every aspect of what
you do…

…but I don't know that you can position yourself as being
better than your competition in the eyes of clients and
prospects in everything…

So in those areas that you're having trouble separating
yourself – be different.

Find ways to stand out from the crowd.

Bottom line – don't every let people think you're just
like the competition.

Be better or be different.

Dedicated to your success –

Pat

P.S. – You want talk about being different? Instead of
only running a training business or a bootcamp like most
trainers, B.J. Gaddour also launched Workout Muse.

Now Workout Muse has their own I-Phone app and
there is a sweet deal for you here if you have an I-Phone:

http://www.workoutmuse.com/top-iphone-fitness-app

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

If you no longer wish to receive communication from us:
http://autocontactor.com/app/r.asp?ID=1042596816&ARID=0&D=

To update your contact information:
http://autocontactor.com/app/r.asp?c=1&ID=1042596816&D=