System to grow their business?
ZE: Using sandbags, bodyweight, kettlebells and
training outdoors is seriously liberating!
The days of circuits on machines and lame workouts
are gone. People want excitement and they want to
feel challenged.
People are hyped on doing exciting things like
flipping tires, running with sleds, training on
playgrounds equipment – it brings people back to
having FUN, which is critical.
This doesn't mean I don't use barbells and dumbbells.
I use them very often, but, prospects look at these
tools like some "secret weapon".
Although I know they are just tools, people who hear
about us, for some odd reason, these tools are spoken
of like some "special place".
It adds a unique aura to the business, that's
how people perceive it!
The other thing I explain is that this style of training
does NOT discriminate. Everyone should be training like
athletes. It's the best way to add muscle, burn fat and
hype the metabolism.
It's not just for athletes, it's for anyone who wants
to get fit.
I still use plenty of barbell and dumbbell training, BUT,
for someone who wants to run bootcamps, train outdoors,
or simply create a new style of "functional" training,
these tools are the way to go.
You can throw them in the back of your car or make them
for dirt cheap and have them in your little studio.
They won't break your bank and you can make them unique.
You can spray paint the stones different colors, same
with the kettlebells.
The parents who see all these tools view them as a
"secret weapon" that no one else is using.
The adults see this as an adult playground, or, they
think it's like training from the 300 Movie. It brings
them back to the days of "playing" and allows them to
escape the reality of a serious 9-5 grind day!
With great energy, you can create an amazing environment
for them to use. All of these movements are ground based,
so constantly picking up weights from the floor make the
body work much more intensely and efficiently compared
to the typical training in a gym.
Most of all, people want results and they want them fast!
In 2 weeks our clients are so far advanced from when
they started they are beyond impressed and even speechless
at how fast they have physically and mentally changed.
This "new" feeling sells the effectiveness of the program
asap. I don't have to promise results in 30 days or 60
days.
They feel stronger from 1 workout to the next. They
compare it to training at their local gym or with their
friends and they don't want to go back to the old,
boring ways of fitness they once experienced.
They want to become part of the "family and have FUN
exercising."
If I had a resource like this when I first started my
training business with all the powerful audio interviews,
the predesigned workouts and all the photos giving my
workout ideas I would have been kicking ass even faster.
No matter how good your marketing is, you MUST deliver
awesome results, period. This makes your bootcamp, gym,
etc a no brainer for people to choose. If you're the
best, it's GREAT to be on top.
Our results are so powerful that I have no worries
looking a prospective parent / client in the eye telling
them we're the best. They can go elsewhere, but
we're the best.
When our clients refer other to us. They say the same
thing. Nothing is more powerful than a referral from
your client telling a prospect, "You gotta go to The
Underground, they're the best."
****************************************************
There you have it - how Zach has gone from broke trainer
to six-figure entrepreneur. Learn from his success
to create your own!
Dedicated to your success -
Pat
P.S. - You have one more day to get Zach's Underground
Strength System for 50% off - go here:
Fitness Consulting Group
PO Box 1539
Elizabethtown, KY
42702-1539
US
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