Too Easy?

Maybe it's too easy.

Too simple.

This Saturday we took Tyler to soccer tryouts.

Between 9am and 1pm 250 kids came through
for their 'evaluation.'

That means 250-500 parents came through too.

If someone was working with kids, wouldn't that
have been a great place to meet families and offer
fr.ee trails?

If someone trained 'soccer moms', could there have
been a better place to find them?

Maybe I'm making this too simple.

Some 'experts' would prefer you to send 3 letter
sequences or buy ads.

I'm not saying that can't work…we've done it
from time to time.

But isn't it easier to just go where people are?

Don't make things more complicated than they
need to be.

Think about where your ideal clients are spending
their time.

Ask your current clients what they're up to.

Then spend your time there educating people about
what you do.

Maybe that is easy – but it will work.

And that's what matters.

Dedicated to your success –

Pat

P.S. – We've got the Bootcamp Bootcamp coming
up in about a week and a half.

The next weekend I'm going to be heading to Chicago to
listen to Dave Schmitz talk Youth Fitness, Kara Mohr
talk about running bootcamps (she and Chris have
80 campers in *one* of their camps), Chris Mohr talk
all about supplements, and my wife Holly sharing
her secrets on Relationship Marketing…

…And that's just a sample of what's going on at the
Midwest Strength & Conditioning Symposium. Learn
more here:

http://tinyurl.com/lvzezl

Hope to see you there!

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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Excuses, Excuses

Last week I talked about the excuses we make
that hold us back over at http://www.PatNickandJim.com.

Well, we're obviously not the only ones making excuses.

I don't know how many times I've heard excuses
from clients or prospects as to why they're not
losing weight, reaching their goals - or signing
up for training.

But Jim has one over at the blog that takes
the cake.

Check it out here:

http://www.PatNickandJim.com

Be sure to post the best excuse you've heard in
the comments below.

Have a great week!

Pat
Fitness Consulting Group

PO Box 1539
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Kill Your Doubt

When you're dreaming about your business – your
success – doubt never creeps into your mind.

You overcome anything in your way, build your
fortune and reach all of your goals.

And you never, ever doubt your abilities.

But the minute you quit dreaming and step into
reality – you start doubting yourself.

You question yourself at almost every turn.

You start questioning your self-worth.

Doubting that you deserve to be paid more.

Wondering if you deserve success.

Stop it.

Doubting yourself is a waste of your time and it's
killing your chances for success.

Those doubts lingering around in your mind – get
rid of them.

If you want something bad enough and are willing
to do the work to get it – there is no doubt you
can make it happen.

As long as you kill your doubt.

Dedicated to your success –

Pat

P.S. – You deserve to have a successful business and
If you're in Louisville September 11th and 12th were
going to make sure it happens…but today is your
last day to register.

http://www.BootcampBootcamp.com

Fitness Consulting Group

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42702-1539
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Think Big!

The benefits of thinking big are more than you'd
imagine.

Thinking big allows you to see new opportunities.

It makes the bumps in the road seem more tolerable.

It makes work - and everything else - a lot more fun.

And it will make your business a LOT more profitable.

It may take you an hour to talk to one person about
becoming a client.

Or you could spend that same hour at a speaking
engagement talking to 30.

But the reason that most people think small is this:

FEAR.

There is no reason you shouldn't be earning twice,
three times or even ten times what you're earning
now.

But you have to banish the fear from your mind.

No more "I can't speak in front of that many people."

No more "I couldn't ever build a quarter of a million
dol.lar a year business."

If you weren't fearful, what would you do?

Would you hire an assistant to help you market?

Would you add another trainer to run more camps
or serve more clients?

Would you approach more people about growing
your business?

Only you know the answer - but it starts with getting
rid of the fear and starting to think big!

Dedicated to your success -

Pat

P.S. - Tomorrow at 3pm EST we're closing enrollment for
Bootcamp Bootcamp. You need to be there if building a
BIG bootcamp business is part of your vision. If you still
need to reserve your spot - go here now:

http://www.BootcampBootcamp.com.

Fitness Consulting Group

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One Step

It's been said that the journey of a thousand
miles begins with a single step.

Every book written began with a single sentence.

No matter how big the goal - you need to just
begin moving toward it.

Becoming a great trainer or coach doesn't happen
overnight.

Becoming a success in business doesn't either.

I know it sounds simple. Just start with one step
toward your goals.

Follow it with another.

And another.

Every day I hear people telling me about the business
they're going to start, the product they're going to
create or the fortune they're going to make - but
they usually keep putting things off until the 'time
is right.'

If there is anything I can tell you it's this:

The time will never be 'right' and the stars won't
align perfectly.

The best time to take your first step is now.

If you want to write a book, start writing.

If you want to launch a bootcamp - set the start
date.

Today is your day to start making something happen!

Dedicated to your success -

Pat

P.S. - 2 things:

1. Tomorrow is the last day to get the fr.ee bonuses Craig
Ballantyne is offering with http://www.TTBootcamp.com.

2. Friday at 3pm EST we will be closing enrollment for
Bootcamp Bootcamp. If you still need to reserve your
spot - go here now: http://www.BootcampBootcamp.com.

Fitness Consulting Group

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Did You Do Anything Today?

Nick and I had a call with our long time coaching
clients Jason Brown and Pamela MacElree
yesterday and the topic turned to lead generation.

I want to share with you what I shared with them:

Most people aren't willing to do the work.

Most people sit back and wait for prospects to
come their way.

If they do anything it's a call here, a networking
event there and the periodic request for referrals
because their hoping their clients will do the
work they're not willing to.

If you want to be successful - it's simple.

Don't be like most people.

If you want to sell more training, you need more
prospects.

If that means more phone calls, more speaking
engagements, more networking events and lots
more hustle - so be it.

Heck - as I type this I just got an email from Greg
Justice saying that after working on a corporate
fitness deal for 12 months he finally closed it - and
it's the biggest of his 25 year career.

You gotta ask yourself - are you willing to work
on something for 12 months to reap the rewards?

Are you willing to do the stuff most people aren't?

Do me a favor, instead of Twittering (or is it Tweeting),
Facebooking, emailing and checking out YouTube for
most of the time you could spend networking, speaking
and just plain hustling - dedicate some focused time
every day to doing the stuff most people won't do.

I'd be willing to bet you'll grow your business more in
the next 12 weeks than you have in the past 12 months
if you do.

Dedicated to your success -

Pat

P.S. - If you want more advice that is guaranteed
to grow your business, check out Alwyn & Rachel
Cosgrove's 55 Fitness Business Strategies for Success
at:

http://www.tinyurl.com/55Strategies

Fitness Consulting Group

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42702-1539
US

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Amazing!

Holly and I went to the gym Saturday morning for
a quick workout and once again I was 'amazed' by
something that I saw.

We typically go to a mainstream commercial gym
with the run of the mill group of club trainers on staff.

(No, I'm not saying all club trainers are bad - I was one
for a long time.)

So there is a trainer and she has a group of 4 women
that I'd estimate were all between 50 and 65.

She had them all sitting on the floor doing alternating
front raises.

This wasn't part of some warm up or pre-hab routine.

This was the workout.

Sitting on the floor. Doing front raises.

See, from a business standpoint she was leveraging her
time, training in a group.

She had a target market, training women 50-65.

But the training was awful.

Awful.

And before you think that she was some trainer with
Nothing more than a $49 cert she downloaded, according
to her bio posted in the gym she has a degree in Exercise
Science.

So maybe she's going to make a few bucks because she
has this group for a while - but any success she's having
due to sales skills, marketing or even just being personable
will be short lived.

These women will get nothing from this experience so they'll
move on...and obviously they won't have referred a single
person.

And if you always have to chase new clients you're never
making progress.

But it could all be solved by delivering a quality service.

There is no shortage of good training information out
there. Perform Better, StrengthCoach.com, everything
the Cosgrove's offer and so many other resources.

Too many to count.

If you want a successful training business - it has to start
there.

No marketing, sales or systems advice I can give you will
overcome having clients sit on the floor and do front
raises.

Dedicated to your success -

Pat

P.S. - If you run bootcamps, Craig Ballantyne has a turn-key
workout system that you can plug in yourself or even delegate
and finally hire a trainer to help you grow your business.

He's also got some Killer Bonuses from some of our top
Mastermind Members, guaranteed to grow your business.

Check it out at:

http://www.TTBootcamp.com

Fitness Consulting Group

PO Box 1539
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42702-1539
US

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3 BIG Lessons From Our MM Meeting

As I mentioned yesterday, we just wrapped up
our Mastermind Meeting in Las Vegas with an
incredible group of entrepreneurs.

There were three BIG takeaways for me that
I wanted to share with you:

1. Do what you do best. These guys all delegate or
outsource the things outside of their areas of expertise.

You're not going to see them doing their own
bookkeeping or administrative work.

If you're going to be working 8 hours a day and
tour time training is worth $75 per hour - don't
spend half of your time doing stuff that you could
outsource for $12 per hour.

2. You have to have a plan. None of these guys got
to 7 figures per year buy getting up each morning
and wondering "how will I grow my business today?"

They all map out their projects, have systems and
work a plan to achieve their goals.

You should be doing the same.

3. Keep Moving. We met with these guys in April
and in those few months all of them have made
significant changes in their businesses to stay ahead
of the crowd.

If you're not staying on top of how to deliver better
results, deliver results faster and how to better
market & operate your business - you're not just
holding steady.

You're losing ground because your competition is
doing those things.

There were probably a dozen other takeaways for me,
but those were three BIG ones that apply to any and
every business.

Find ways to apply them in your business and six, or
seven figures will be in your future too!

Dedicated to your success -

Pat

P.S. - Obviously, we'll be sharing all of our best strategies
for business growth at Bootcamp Bootcamp. Have you
registered yet?

http://www.BootcampBootcamp.com

Fitness Consulting Group

PO Box 1539
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42702-1539
US

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What You Can Learn From Internet Marketers

We're about to head home from our Mastermind
Meeting with some of the top internet marketers
on the planet out here in Las Vegas.

As usual, it was enlightening.

See, not so long ago the online world was still so
new that many of the top guys were there mostly
because they got into online marketing before anyone
else.

Not anymore.

There's not enough competition that being first
is no longer enough.

Now you need to be great at what you do.

So what are these guys doing that applies to you?

Seeing the value in their customers.

They're doing 'Thank You' calls and sending 'Thank
You' cards after purchases.

They're working hard to keep people from dropping
their memberships by adding more value.

They're creating downsells to have affordable
options to keep their customers longer.

They're more protective of their reputations,
more focused on customer service and more
dialed in on providing quality than ever before.

You should be too.

Dedicated to your success -

Pat

P.S. - Get clients & turn them into Raving Fans.
Simple success formula. What I just talked
about will take care of turning your clients
into Raving Fans. This will get you the new
clients:

http://megamarketingforfitness.com

Fitness Consulting Group

PO Box 1539
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42702-1539
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What If Gene Simmons Ran Your Business?

Zach Even-Esh did an awesome post over at the
blog on what your business would look like if
Gene Simmons ran it. Check it out right now:

http://patnickandjim.com/if-gene-simmons-ran-your-fitness-business/

As usual - Z delivered, so don't wait another
minute to go check this post out!

Dedicated to your success -

Pat
Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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Step It Up

I'm sitting in a hotel in Las Vegas getting
ready for our Mastermind Meeting that will
be held over the next couple of days.

There are some of the sharpest business people
that I know in this group. A couple of guys doing
10X as much business as we do.

And we do ok;)

But that's why we're here.

You need to surround yourself with people that
you can learn from if you're going to grow.

It's often been said that your income will be
the average of the 5 people you surround yourself
with the most.

I'm not sure if that's completely true, but it's
certainly close.

If you want to be a better trainer or coach, start
spending more time around great trainers and
coaches.

If you want your business to be better, spend more
time around great business people.

I know, it's not rocket science.

But usually the most important stuff is simply
common sense.

OK - off to our meeting.

Dedicated to your success -

Pat

P.S. - There will be the cream of the Bootcamp
Business Owners crop in Louisville on Sept. 11 & 12.

Will you be one of them?

http://www.BootcampBootcamp.com

Fitness Consulting Group

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Are You Memorable?

Every day you're creating your personal brand.

It's unavoidable.

Your personal brand is important - like it or not.
And if you don't brand yourself first, someone else
will, so it is up to you to create your own identity.

But don't get carried away because I said 'create'-
your brand should be real - not some piece of fiction -
because you're going to have to live it.

Basically, your personal brand consists of three
main things:

1. Your skills / talents

2. Your personality, goals and values

3. Your unique benefits - what sets you apart from the
crowd.

As you begin to put together your brand identity,
keep these things points in mind:

:: What makes you different? Hundreds of thousands of
trainers & coaches...what makes you special?

:: Be Visible. Rocco Castellano is the best 'branding guy'
in the industry - and it starts with him walking the talk.
He's pretty darn visible. I'm not saying you should be like
Rocco - I'm pretty sure we couldn't handle another - but
you need to be in your local media, you need to be speaking
often and you need to become 'known' in your community.

:: Be consistent. I've watched far too many trainers try to
change who they are every time a new fad comes out. Be
who you are and be great at it.

You alone are in charge of and responsible for your
personal brand. If you don't respect this, no one else will.

Dedicated to your success -

Pat

P.S. - If you want to develop a strong brand, it starts with
being great at what you do. Just like I've said Perform Better
is the best resource out there for live education to help you
make that happen, there is only one *best* online solution
for that too:

http://www.StrengthCoach.com.

Do yourself and your brand a favor and go check it out
today!

Fitness Consulting Group

PO Box 1539
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42702-1539
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The Experience

Over the last couple of days one of the big
things that Nick, Brian and I have been discussing
about the new Athletic Revolution franchise is
how to really create the right atmosphere and
experience.

Not just for the athletes that come in, but for
the parents, for the franchisees and for our
own team.

I don't talk about experience as much as I should
because it's harder to quantify than marketing or
sales or systems...but that doesn't make it any less
important.

Basically, your people have two types of experience
with you:

1. The experience outside of your doors.
2. The experience inside your doors.

The outside experience is your marketing, publicity,
the networking you do, your website and the way
those people sharing their experiences with you
portray your business.

This is people's first knowledge of your business, so it's
tremendously important and you should work hard
to make sure that this experience is extremely positive
for the prospect.

But I feel like the real magic is the experience inside
your doors.

The way you greet people.

The cleanliness, lighting and branding within your facility.

The way you talk to people about their goals and how
you can help in achieving them.

How you and your staff dress.

If you're early for appointments.

The type of energy that you exude.

The training atmosphere and they way you or your
staff coach.

The way you make people feel before they walk out the
door.

You should treat every day like it's the make or break
day for your business and every client encounter
like it will be the one that decides whether that client
stays with you for life or quits on you tomorrow.

Do that and your business will not just be successful.

It will be extraordinary.

Dedicated to your success -

Pat

P.S. - I've received a few questions about Bootcamp
Bootcamp and if we'll be selling the DVD's of the event.
In short, the answer is 'no.' There is no way to do a
video of the interactive parts of the event like the hands
on segments and the role playing - so we'll not be
selling a Bootcamp Bootcamp DVD Set. But we still
have a few seats left if you've not yet registered...

http://www.BootcampBootcamp.com

Fitness Consulting Group

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Are You Ignoring These?

Back when I was coaching baseball I did a few
things that were considered 'unconventional'.

We spent about 1% of our time working on pickoff
plays. We spent zero time on tandem relays and we
didn't even have the old standby - the Hit & Run - in
the playbook.

(If you aren't a baseball fan and all of this is foreign
to you - just bear with me.)

We spent our practice time working on things like
fielding ground balls, throwing & catching and having
quality at bats.

Why?
Because 98% of baseball is in the basics.

In any given game, 26 out of 27 outs are going to
come from strike outs, fly balls and ground balls.

That's 96%.

But I've seen plenty of coaches spend 20-30% of
their practice time focusing on the things that
make up that other 4%.

Not a good idea if you ask me.

Be great at the basics and you're going to always
win a lot more than you lose.

If you can block and tackle in football...

If you can make layups, avoid turnovers and play
defense in basketball...

And if you can generate leads, close sales and deliver
results in business...

...you're almost assured of success.

So put your business under the microscope and
decide if you're great at the basics.

If not - put the other stuff on hold and focus on
the fundamentals until you have them where they
need to be.

Watch how fast your business improves if you do.

Dedicated to your success -

Pat

P.S. - I'll be in Chicago on September
19 & 20, 2009 in Elk Grove Village, IL.,
just outside Chicago. at the 4th Annual Midwest
Strength, Conditioning & Rehabilitation Symposium.

Holly is speaking on turning prospects into Raving
Fans and I'll be sharing some cool business stuff.

I stole Prograde's discount link so you could
register for a $100.00 off the regular fee
of $309.00.

But you have to register by 9/2/09 and enter coupon
code PROVIP at check-out.

If you enroll by August 19th they are offering
payment plans.

By the way...as part of their charity fundraising
this year, every person that registers using the
coupon code PROVIP they will donate $30.00 to
charity.

Here is the special link:

http://www.fitnesseducationseminars.com/private/prograde.htm

Fitness Consulting Group

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Design Your Life

Today is my 4th wedding anniversary with
my lovely wife Holly, and we're also holding
a franchisee training for our new Athletic
Revolution franchisees - so I'm kinda busy;)

Because of that I'm going to do a 'guest email'
and use an article from Alwyn & Rachel
Cosgrove's book: 55 Fitness Business Strategies
For Success. They run what is probably the most
Successful gym per sq. ft. in the country...so
you want to read what they have to say.

Here You go:

***************************************

Start with the end in mind. You are not in
business to be in business, you are in business
to be able to live the life you want to live!

You have to take the time to sit down and
think about what you want in life. Design your
lifestyle and decide what you want.

Describe a perfect day in your life. What would
it consist of?

What would you do if you were financially
independent and no longer had to work?

How much does it cost to live the life you want
to live? When do you want to retire? What will the
lifestyle cost that you want to live when you retire?

Figure it out.

Design Your Life!

Independently wealthy doesn't have to mean you
have millions. Sit down and write out where you want
to be in 1 year, 5 years or 10 years.

What is the goal of opening this business? Where do
you want it to take you? What are your current frustrations?
Why aren't you happy with what you are doing now? What
do you want to change? Are you the type of person who
takes the risks? Are you up for a challenge?

Remember, it takes great challenges to do great things.

******************************************

That's just 1 of the 55 strategies they share in this
awesome book. To check out the other 54, go here:

http://professionalfitnesscoach.com/55.html

Dedicated to your success -

Pat

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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Are Numbers Driving Your Business?

What is the one thing health clubs have done
well that trainers have been slow to embrace?

Letting numbers drive their business.

Every successful health club I've ever been in has
monthly goals for new members, cash collected
and EFT increases - then they break things down
to daily goals and separate those out by salesperson.

Trainers...not so much.

Let me gives you an example of how this should
work for a bootcamp.

Let's say you currently have 25 campers and want
to get to 35 by Sept 1st. This means you need 10
campers in the next 20 days.

So you need .5 a day or 3.3 per week.

Now, if you typically close 50% of the prospects that
visit your camp, then you need to average 1 prospect
per day.

If you bring in a new prospect per day - as long as
your closing percentage holds - you'll hit your
goal.

But most trainers don't take this approach.

They just hope that their business grows.

And hope is not a strategy.

So the question is - 'Are you running your business
by the numbers?'

If not - you need to start.

Dedicated to your success -

Pat

P.S. - Do you have a copy of Fitness Business
Revolution yet?

http://www.FitnessBusinessRevolution.com

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
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A Great Lesson

This past weekend my mom came to visit for
a few days before school starts (she works at
an elementary school and Tyler starts 2nd grade
Thursday.)

Back when I was growing up my parents were
both very supportive of me - but they each had
a different perspective.

My dad wanted me to have a 'white collar' career
as he'd spent his life in very physically taxing jobs
and didn't want the same for me. He wanted me to
be a doctor, a lawyer or an accountant.

My mom had a different perspective. She always
told me to find a career that made me happy. She
said that no matter what path I choose, it would
require a significant amount of time and effort to
be successful - so choose something that would
allow me to enjoy that time.

I remember saying to her when I was a teenager:

"Well, that sounds great - but I love baseball and working
out...how will I ever make any real mo.ney trying to
have a career doing something like that?"

She smiled and said "your're smart, I'm sure you'll
figure it out."

When I started college I was certain I'd either be a
lawyer or a chiropractor.

By the time I was done I was finally listening to my
mom.

I hope you're as fortunate as I am to have a support
system like I've had - with a great family, wonderful
friends & mentors and incredible business partners.

But if it's not as strong as you'd like - remember, you
can always lean on us as part of your team.

And as for the advice my mom gave me, I'm sure it
will work for you too if you're willing to put in the
time and effort.

Have a great week -

Pat

P.S. - Remember, there's plenty of support at

http://www.PatNickandJim.com and

http://www.PersonalTrainerU.com.

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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4 Keys To Success As A Fitness Pro

I've had a great couple of weeks being around
some high achievers in our industry - and I have
four takeaways that you should be applying to
your career. Here they are so you can think about
them over the weekend:

1. Keep getting better at your craft.

Marketing didn't get the speakers on the Perform
Better circuit - being great at what they do got
them there. Identify what you've learned about
becoming a better trainer or coach in the last 30
days. If you can't think of at least one thing that's
made you better at training - you're slacking.

2. Deliver.

Not just results. Deliver results, an experience
and all the other things that turn your clients into
raving fans EVERY DAY. You have to be on top of
your game every sessions and you have to do the
'little things' in between (personal emails, calls,
notes, etc) that let clients know that you're in
their life to deliver results and help them reach
their goals...not just to sell them stuff.

3. Do What Matters Most.

You should be focusing on high return marketing
activities like networking, public speaking and
generating referrals. You should be finding better
ways to leverage your time by creating systems,
running bootcamps or semi-private training. Look
for ways to continually make your time more
valuable.

4. Invest in Your Education.

You're either getting better or getting passed by.
You should be reading, watching DVDs, listening
to audios and going to live events. You should
consider coaching, mentorships or mastermind
groups. If you're reading this, you're not an
average fitness pro - so don't settle for an
average business or an average income.

There you have it - 4 keys to take you to the
next level. If you want our help with all four,
today is your last day to save $100 on Bootcamp
Bootcamp. Don't miss this opportunity, enroll
here:

http://www.BootcampBootcamp.com

Have a great weekend!

Pat

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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Never Stop Learning

Last weekend at Perform Better I was once again
reminded of what separates the Elite from the
average.

Not only are guys like Mike Boyle, Alwyn Cosgrove,
Robert Dos Remedios, Jason Brown, Eric Cressey
and others speakers...

...they're also students.

Same goes for industry superstars like Rachel Cosgrove,
Valerie Waters and a host of others.

They sit in on other's talks, taking notes - continuing to
learn.

They're passionate about what they do, they work hard
and they're always trying to get better.

So you need to ask yourself - are you doing what they're
doing?

Are you studying, reading, testing and constantly
trying to get better at what you do - or are you
comfortable doing the same old stuff?

Are you going to events like Perform Better,
mentorships like the one the Cosgrove's host or
coming to Bootcamp Bootcamp?

If you're not you should be.

And while I know none of these are fr.ee - books,
DVDs, Seminars and Mentorships - the question isn't
really 'What does it cost me to attend?'

The question is 'What does it cost me if I don't?'

There's never been a book I've bought for $15 that
didn't at least make me $16 and no seminar that
didn't pay me back more than the cost to attend.

But I'm pretty sure that not reading a few of the books
I've read or missing a few of the conferences we've
attended would have cost our businesses hundreds
of thousands...maybe more.

Start thinking about your business this way - the way
some of the highest achievers in the industry do - and
you can achieve the same type of results they do.

Dedicated to your success -

Pat

P.S. - You have one more day to save $100 on
attending Bootcamp Bootcamp and based on what
some the success some of our bootcamp 'students'
are enjoying - the trip might be worth tens of
thousands to you;) Enroll here:

http://www.BootcampBootcamp.com

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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Transform Your Business With This

I mentioned Todd Durkin yesterday. You probably
know who Todd is already, but if not - he's the
owner of Fitness Quest 10 in San Diego and trains
a bunch of NFL guys.

You may have seen him on Under Armour commercials.

During his session at Perform Better he talked about
the best promotion he's ever run at his facility.

Guess what it was?

A Transformation Contest.

It netted him 120 new members.

We've talked about Transformation Contests a lot
between newsletters, the blog and in the Bootcamp
Blueprint program.

There is no better way to create a buzz around your
business.

Ben Warstler grew his camps from 75 people to 140 with
Transformation Contests.

I'd estimate that Holly has generated an extra 40K in
sales through her Transformation Challenges.

Todd Durkin got 120 new members.

This doesn't even begin to touch on the increase in
Testimonials, increased client lifetime value and
overall client results Transformation Contests generate.

If you're not doing contests of your own yet - change
that immediately. Run a contest this fall once people's
kids have gone back to school. Start teasing it in the
next couple of weeks.

If you do you'll thank me later;)

Dedicated to your success -

Pat

P.S. - We're doing an entire session on how to run
successful, high profit Transformation Contests at
Bootcamp Bootcamp and Ben Warstler is going to
share the secrets he's used to use them to grow
his camps from 75 to 140 in a town of *3000*.

This session alone is worth 10x the cost of the
entire event. Don't miss it.

http://www.BootcampBootcamp.com

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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Speaking Engagement Supercharger

For a long time I've suggested that one of the
best ways to grow your business is through
public speaking.

Low cost, high leverage and great positioning.

But even though many fitness pros have embraced
public speaking - a lot of time they still leave
mon.ey on the table.

The make an offer at the end of their talk and
often close a few sales...but they typically leave
it there.

If you do a great job and close 20% of the people
in the room, you're still leaving 80% unsold.

Most people chalk the people that didn't buy up
as non-prospects and don't bother to collect their
names.

Big mistake.

Sometimes people aren't ready. Sometimes they're
not impulse buyers. Sometimes they just need to
know a little more.

Every time you speak you should capture every
attendees name and contact info. A simple way
to do this is to hold a drawing at the end of your
talk that requires everyone to provide you with
their info to enter.

We've talked about this in the Bootcamp Blueprint
and at Perform Better I saw Todd Durkin use this
approach in his talk (which was awesome).

There's no faster way to build your network than
this super simple approach - so make sure you're
using it every time you speak. You'll easily double
the ROI for each of your talks - Guaranteed!

Dedicated to your success -

Pat

P.S. - Remember, the price for Bootcamp Bootcamp
goes up Friday - don't wait another day to grab your
seat to the most intensive Bootcamp Building event
the industry has ever seen:

http://www.BootcampBootcamp.com

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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One Step To Better Clients

One of the problems we faced early on with
our training business was getting our clients to
'buy in'.

You know what I mean - getting them to be more
compliant with their nutrition, be on time for their
sessions, give us ample notice for cancellations, etc.

To try to fix this I pulled out something I used to use
as a baseball coach - a 'partnership agreement.'

Basically the agreement states that we would
provide exemplary service, always be on time,
etc.

For the clients it states that they would be
on time for sessions, adhere to their complete
program including the components to be handled
outside of the gym, etc. In fact we even added a
sentence requiring them to refer 2 people once
they reached their initial goals.

They would sign this form and we would sign it.
We'd keep one copy in their file and present them
with another.

This simple addition to our relationship with the
client immediately produced results. Clients were
more timely, more courteous and more compliant.
our referral rates almost instantly increased.

All with the addition of a simple sheet of paper.
I was recently reading the book Predictably Irrational
and there was a study that reminded me of this and
suggested that the positive results we were getting
were not a fluke - so I thought I'd pass it along!

Dedicated to your success -

Pat

P.S. - The price goes up on Bootcamp Bootcamp this
Friday, so if you've yet to reserve your spot - don't
wait any longer:

http://www.BootcampBootcamp.com

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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