shared several business lessons I picked up
on our trip to the Send Out Cards National
Convention, here are a few more things I
picked up and how you can use them in
your business:
:: Continual improvement.
Personally, I thought SOC had a pretty awesome
System - that's why we bought it in the first
place. But as a means of providing better service
AND (this is important) keeping their group
Excited, they continually add new features,
offerings and systems. You should think of
ways to do this in your own business to keep
your clients and staff as excited as the day they
came on board with you.
::They have a great story.
The founder, Kody Bateman has a compelling
story as to why he started SOC. Everyone
loves stories as it gets them emotionally involved
and helps them relate to the people behind the
business. One of our Trainer's Inner Circle
stars, Ben Wartsler is getting ready to use this
approach with an e-book he's launching:
Former Fat Kid.
Think people will be able to relate with that
and the copy he uses to market it? Holly did
the same with FYM. When you find your niche,
make sure you have a story or message they can
relate to.
::Consistently soft selling.
Throughout the event they were building
value in getting people to send more cards,
get more people involved with the business
and even attend next years convention. Not
once did it ever come of as 'salesy' but I
guarantee it will generate a TON of business
for the company. You should always be
building value in your other offerings as
well - talking about the benefits, sharing
success stories, etc.
::Over Delivering.
There is no way anyone left the conference
without feeling they did a first class job in
every area of the entire event. They hit the
proverbial 'Home Run' as far as Nick, Jim
and I were concerned. The wonderful thing
is this will keep people excited about SOC,
motivate them to achieve their goals and
undoubtedly improve retention and referrals.
It goes without saying, but every day you
have the opportunity to keep your clients
excited about you and your business...make
sure you do.
I could go on and on...I called Holly and
rambled on for an hour about how some of
the stuff I was taking from Send Out Cards
and this event would apply to Fit Yummy
Mummy...and probably only covered half
of it.
So take these lesson and use them for your
own business...but also remember to apply
this same mindset when you visit a business
or an event. Learn from them and see how
you can improve what you do by taking
some of what they do.
Dedicated to your success,
Pat
P.S. - Remember, we'll be holding a teleseminar
tomorrow night to introduce the Six Figure Six to
PTU members- so if you want to take advantage
of this tool which is FR.EE to all PTUers, make
sure you join before the call!
If you aren't a member of PTU yet, join NOW for $1.
http://www.personaltraineru.com
Fitness Consulting Group
PO Box 1539
Elizabethtown, KY
42702-1539
US
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