more sales of bigger packages and reducing
choices to simplify things for the prospect.
Here's another easy tip to closing more
big sales.
Get small commitments first.
There was a time in my personal training
career that I'd average three closed sales
a day.
Many trainers don't do 3 a month.
But the trick was to close the ones that
weren't ready to commit to bigger
programs on something.
Or, if I was doing a speaking engagement,
close the attendees on something small.
Get a 'yes' first.
Once someone has invested a little with
you it's much, much easier to get them
to invest more.
But only if you deliver great service during
that initial purchase.
So if you're having trouble getting people
to enroll in 'big ticket' programs, get them
to at least invest in something small first.
Then after you've built a little more rapport
and have delivered great service and value,
present your bigger offerings.
You'll be pleasantly surprised at how little
resistance you get then.
Dedicated to growing your business,
Pat
P.S. - Sales systems, marketing systems,
semi-private training systems, operations
systems...they're all covered (along with
a bunch more) right here:
http://www.fitnessbusinessrevolution.com
Fitness Consulting Group
PO Box 1539
Elizabethtown, KY
42702-1539
US
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