days in Utah at the Send Out Cards
national convention and we're sitting
in the airport recapping the past few days.
I must admit, I was really skeptical
when we scheduled this trip. I was
sure that we'd make some progress
on PTU and learn more ways to help
the trainers we work with use the Send
Out Cards system more effectively to
grow their businesses, but I was kinda
worried that the SOC convention would
turn into a giant pep rally.
I was dead wrong.
Well, sorta - at least.
We did get tons of stuff done for PTU, so I
was right about that.
But the Send Out Cards convention was
one of the better business education events
I've ever attended, so here are a few takeaway
points you can use:
::Social proof should be a bigger part of every
business.
People want to see people who've been
where they want to go. Collect tons of testimonials,
before and after pics and success stories.
::Recognition is a REALLY powerful motivator.
We watched dozens of standing ovations for
people's accomplishments and saw almost 3000
people either striving for public recognition or
basking in it. Make sure you're recognizing your
clients every chance you get...the loyalty it will
build is enormous.
::People need a 'carrot.'
One of the best strategies SOC and many other
direct selling companies use is having tiers that
you move through by reaching certain performance
benchmarks. Martial arts does the same with the
belt system. I'd suggest that you make sure that
you set intermediate goals for your clients so they
can reach certain benchmarks to reinforce their
successful behavior.
I'll have several more 'takeaways' tomorrow that
you can use to help building your business
immediately.
Dedicated to your success,
Pat
P.S. - Not only have we put together the best group
of trainers in the world on PTU - and assembled
almost 1200 bucks worth of gifts for joining...but
this week we're also announcing a Six-Figure Six, a
daily / weekly 'to-do' action plan you can follow to
turn you into a six-figure trainer. We'll be holding a
teleseminar to teach PTU members how to use this
system Wednesday night - so if you want to take
advantage of this tool which is FR.EE to all PTU
members, make sure you join before the call!
If you aren't a member of PTU yet, join NOW for $1.
http://www.personaltraineru.com
Fitness Consulting Group
PO Box 1539
Elizabethtown, KY
42702-1539
US
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