Lunch With the Marketing Guru

Last Saturday when Jim, Nick and I were
at Send Out Cards convention we spent
some time with one of the best marketers in
the world, David Frey.

We were at lunch Saturday discussing a few
things we are working on with David
(pretty exciting since he's one of the guys
I really look up to in the world of marketing)
when he grabbed my legal pad I was taking
notes on to draw a diagram to illustrate
something for us.

Well, after he was done drawing the diagram
he flipped back to the first page of the pad
and decided to start reading. I explained to
him that the notes on the first couple of
pages were about the IYCA and the youth
fitness franchise we'll be launching in 2009.

Immediately David switched gears and wanted
to start talking youth fitness.

He told us over and over what an incredible
market he thought youth fitness was and that
this seemed like it had the potential to be
HUGE.

Needless to say I was pretty excited to hear
this coming from one of the top business and
marketing experts in the entire world.

He said he thought the youth fitness market
was 'ripe' and that getting in early would
almost certainly lead to huge success.

Heck, if we had the franchise ready to go I
think he might have bought one on the spot.

So, if you've ever considered youth fitness
or youth sports performance as a market
you'd like to get into, David Frey reaffirmed
what we've been saying all along - now is
the time.

We've re-opened the IYCA Youth Fitness
Level One certification, so you now have
access to the perfect place to start:

http://iyca.org/fitspecialist1.html

Have a great weekend!!!!

Pat

P.S. - If you're going to the Ryan Lee Bootcamp
and have already purchased the Youth Fitness
Specialist certification, we have something
cool in store for you.

http://iyca.org/fitspecialist1.html

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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