The Secret To Marketing

The secret to marketing that most gurus,
authors and professors miss is this:

Internal marketing is at least 2X as
important as external marketing.

I'm almost convinced that it's 4-5X
as important.

If you focus on internal marketing you:

::Improve retention

::Generate referrals

::Can maximize the lifetime value of
your clients

::Can reactivate past clients

::Open doors to JV's, Strategic Alliances,
speaking engagements, partnerships,
corporate fitness opportunities and much
more.

It's often written that acquiring a new client
costs anywhere from 3-10 times as much as
keeping a current one.

So with all these benefits that internal marketing
offers, what % of your marketing budget and
time spent on marketing goes toward the people
that you already have relationships with?

Take those 2 numbers and double them.

I'd almost guarantee that you double your
business as a result.

Dedicated to growing your business,

Pat

P.S. - If you want everything you need to become
an expert marketer - from done-for-you letters to
an education on everything from local internet
marketing to getting publicity, then you need to
have Mega Marketing for Fitness Pros.

http://www.megamarketingforfitness.com

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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