17 Clients = 3 Mil?

PTU and UBS Mastermind Group Member Greg
Justice is one of the best examples I've
ever seen of a fitness pro who truly understands
the concept of maximizing the lifetime value of
his clients.

One of the first times I talked to Greg he
told me that he has 20 core clients and 17
of the 20 have been with him for 20 years.

20 years...let's do the math.

Let's assume that each client is worth $750
per month, which is probably conservative.

$750 x 17 = $12,750 per month.

$153,000 per year.

20 Years of that...

...$3,060,000.

Those 17 clients have been worth roughly 3
mil.lion dol.lars to Greg.

Imagine if you could have a core group of
clients like that. A group that were to bedrock
of your business and referred to you, opened
doors for you and stayed with you for that long.

How much different would your business be?

It's probably not realistic to expect clients to
stick around that long as there are a lot of variables
in play ranging from them having that type of
income to continuing to live in your community -
but it's certainly something to shoot for.

For Greg - each of those clients is worth about
$180,000.

What would you do differently to attract and keep
clients if they were going to be worth anything
close to that amount to you?

Would you send them birthday cards and know
all their kids names?

Would you no longer take them for granted?

I'm not suggesting that you don't do a great
job with your current clients.

I'm asking you that if you knew that they might be
worth 180K to you, would you do anything differently?

If so, I'd suggest you go ahead and make those changes.

I suspect your client's lifetime value will soon start
creeping closer to that mark Greg has set.

Dedicated to growing your business,

Pat

P.S. - We've asked Greg and several other successful
fitness pros to contribute content to PTU so you can
model their success. Check it out at:

http://www.personaltraineru.com

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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