in CT and I have to say - it was the best one
yet.
There were great speakers, a new format that
really seemed to allow for more interaction
between presenters & attendees and a lot of
great content.
I wanted to recap a couple of my biggest takeaways
from the event for you:
:: The personal training industry is definitely
moving in the right direction. At the first bootcamp
3 years ago trainers thinking of themselves as
entrepreneurs were very uncommon. Not the
case anymore.
:: Multiple streams of income are a must. Virtually
everyone I talked to that was doing well had multiple
streams coming in. They might have a bootcamp,
Prograde and an information product. They might
be running a studio and promoting Send Out Cards.
No matter what - they didn't put all their eggs in
one basket.
::Leverage has become a focal point. Bootcamps,
semi-private training, maximizing client lifetime
value - they've all really become more of the rule
rather than the exception.
:: Everyone was hungry for knowledge. People
were asking great, well informed question. It was
clearly a reflection of them already studying a lot
of what's currently out there. PTU, products, TIC,
IYCA material and other business resources out
there. No doubt -the successful invest in education.
:: They are goal driven. Over and over trainers came
to talk to me and ask questions that were directly
tied to achieving specific goals they had.
I thought it was a wonderful event. In fact, Jim, Nick
and I are so convinced these types of get-togethers are
so valuable that we're going to hold a one day event in
Chicago in October for all PTU members.
Oh - and it will be fr.ee to attend;)
I'll give you the details later this week.
OK - off to do some consulting with Jason
Brown & Pam MacElree.
Have a great week!
Pat
P.S. - My good friend Dax Moy has updated
and revised the best goal achievement system
on the market - the Magic 100. Do yourself
a favor and grab it today:
http://www.themagichundred.com/
As you'll notice - no affiliate link...just a
recommendation that will surely make you
more successful.
Fitness Consulting Group
PO Box 1539
Elizabethtown, KY
42702-1539
US
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