Fight Fire With Fire

I don't know if you happened to catch it
last week, but Kentucky Fried Chicken
announced that they we're moving their
Secret Recipe with 11 herbs and spices
to a new location.

They talked about the heightened security,
hiring a dozen off duty police officers and
a bunch of other things they were doing
to make sure no one got their hands on the
Secret Recipe.

Why am I bothering to mention this?

Because it was the lead story on Yahoo,
MSN and CNN.

Amazing.

Does anyone really think that the people
from McDonald's or Chick-Fil-A was going
to create a plan like they pulled off in the
movie 'The Italian Job' to get their hands on
the Secret Recipe?

I doubt it.

But the people at KFC knew a publicity
opportunity when they saw it and took
advantage of it.

Sadly, most fitness pros never take advantage
of the media by sending out press releases.

I'm not suggesting that if you send out a
few press releases that you'll land on Yahoo's
home page - but you never know.

Brian Grasso sent out a press release a while
back and it got him in Newsweek.

Think that helped his career?

If an opportunity to get some publicity
presents itself - jump on it. If something as
unimportant as moving the Secret Recipe can
land on Yahoo, CNN and MSN - just imagine
what something of value might do.

Dedicated to your success,

Pat

P.S. - My buddy Jim Labadie has made his PT
Media Blueprint available as a bonus when you
join PTU...everything you need to know about
generating publicity!

http://www.personaltraineru.com

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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