When I was still training, the local newspaper
ran a feature article on me.
The next day, the recreation director at Ft. Knox
military base contacted me about brining our
company on base to run all of their personal
training and group fitness.
Was I any better a fitness professional that the
week before?
Nope.
But the media appointed me an 'expert' and that
drew his attention.
Our business partner Brian Grasso has been in
Newsweek and about every other media outlet
you can imagine.
Think that helped open doors for him and the
IYCA that might not have otherwise been
opened?
You bet.
As our other business partner Jim Labadie teaches
in his fitness presentations products and publicity
products - you can be positioned as an expert by
the media or by a group that has asked you to speak.
Once they put you on stage they're essentially saying
you're an expert.
So, are you sending out press releases to get in the media?
Are you contacting people to line up speaking gigs?
If not, you should be.
Heck, we teach both of those as part of the Six-Figure 6
on www.personaltraineru.com.
They're that important.
I'm sure you're probably very good at what you do.
Now go get someone else to say it and position
you as an expert.
Dedicated to your success,
Pat
P.S. - A great example of this in action:
Our friends, PTU members and longtime coaching
clients Jason Brown & Pam MacElree are up for best
Gym in Philly again. They won last year, and
hopefully will again this year. I'd really appreciate
it if you'd help them out and vote for them here:
http://myfoxphilly.cityvoter.com/crossfit-philly/biz/12224
Fitness Consulting Group
PO Box 1539
Elizabethtown, KY
42702-1539
US
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