clients is.
That's easy - the best way to generate new clients
is to do a variety of things.
I've yet to see a great business built just off of
direct mail or off of radio or any other one type
of marketing.
Better to have several ways to generate leads.
If you want to generate 30 clients for your bootcamp,
you could probably generate several from public
speaking, a few more from a press release, some
from door hangers or lead boxes, another group
from reaching out to your network and maybe even
a few from the internet.
However, if you rely on just any one of those you'd
probably fall short.
Eventually, you might be able to get to a referral
only business - but that's still probably going to
require some referrals being generated through
mailings, some from an online newsletter, some
from face-to-face requests and a few from contests
or other short term promotions.
In spite of the fact that I live in Kentucky, I am
not a fisherman - but I do know this:
If you want to catch a lot of fish fast you need to
do two things:
1. Go where the fish are biting.
2. Have a lot of lines in the water.
Do the same thing in your business if you want to
develop a successful marketing system.
Go where the clients are.
Use a variety of ways to reach them.
Dedicated to your success,
Pat
P.S. - I recently added an audio about low cost marketing
strategies at PTU. Just one of the several new resources
added last week. Check it out at:
http://www.personaltraineru.com
Fitness Consulting Group
PO Box 1539
Elizabethtown, KY
42702-1539
US
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