Without Even Trying

I got a call from the human resources
director at a local plant last week asking
about me coming and doing some personal
training at their new corporate fitness facility.

She said I came highly recommended as a
personal trainer.

Kinda funny when you think about it. I haven't
trained clients regularly since 2005.

Well the deal she offered was to come out
to their facility and do about 100 hours of training
for 5K.

That may or may not sound like a good deal to
you, but from where I come from 5K deals are
still pretty cool.

I told her we could certainly refer someone to
handle the sessions if she wanted, but I couldn't
commit to 100 hours.

She said whatever I suggested she'd go with - the
deal was pretty much up to me.

So why did some HR director get my cell phone
number, call twice (honestly, I forgot to call her
back the first time) and offer me this deal without
even shopping around.

It happened because about a year ago I gave one
of their staff members a look at our Fr.ee Motion
equipment and helped him figure out what they
needed to outfit their facility.

Me helping out that guy a year ago, with no
charge - essentially placed a 5K in my lap.

Not to mention it hand delivered a 100K order
to my Fr.ee Motion rep. (He didn't do a good job
with saying thanks for the referral. It probably
made him 10K...no more referrals for him.)

Did I know that helping him would result in this
opportunity?

Not at all. I just felt like helping him out was the
right thing to do.

Sound like relationship marketing to you?

Me too.

So make sure you're treating the people you
meet the way you'd like to be treated. You never
know what will come from it.

Dedicated to your success,

Pat

P.S. - You want dozens of other marketing
strategies, tactics and tools? They're ALL
right here:

http://www.megamarketingforfitness.com

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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