FREE Teleseminarl – How to Sell to Chained Convenience Stores

Dear adsdsf,

FREE Teleseminar- How to Sell to Chained Convenience Stores

THE CALL IS TOMORROW!!!

You are invited to a FREE teleseminar / conference call this Wednesday October 1, 2008 at 6 PM PST sharp.

On this call you will learn:
-How to approach the category buyers
-Sell your product trough the back door
-Do you really need to go to corporate?

Ever wanted to sell to 5,000 7-Eleven stores? How about Circle K, or AM/PM, Shell or Chevron Stores. Learn how to sell your products to convenience stores chains.

To call in simply dial in the number and punch in the access code plus the # sign listed bellow at 6 PM PST.

Date: Wednesday August 13, 2008
Time: 6 PM PST / 9 PM EST

Teleseminar Dial-in Number: (712) 451-6000
Participant Access Code: 685210#

The call will be from 30 minutes to 40 minutes in length.

Don't forget, the call is FREE. I hope you can make it.

Thanks,

Jorge

Jorge S. Olson

Liquid Brands Management Inc.

4252 Bonita Road No. 71
San Diego County
Bonita, CA
91902
US

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The Power Of Live Events

I've said this a few times, but many of our
biggest business deals stemmed from live
events.

There is nothing more powerful than face to
face meetings.

Our product with Alwyn Cosgrove was
conceived at the 2nd Ryan Lee Bootcamp.

Our partnership with Jim Labadie stemmed
from a meeting at the same event.

The relationship with Brian Grasso that led
to us eventually becoming co-owners of the
IYCA - developed at the Ryan Lee Bootcamp.

At the Fitness Business Summit we spent a lot
of time with A.J. Roberts - now he's part of
the Fitness Consulting Group and PTU.

But it's more than that. Dax Moy has become
one of my closest friends in the industry. I'm
sure we'd have never gotten that close if not
for meeting in person.

Craig Ballantyne partnered with us to develop
Holly's Fit Yummy Mummy business. Never
would have happened if we hadn't first met.

Heck, attending the first bootcamp inspired
Nick and I to think much, much bigger...and
without it you wouldn't be reading this.

Because of this, Jim, Nick and I have committed
to doing a number of live events next year. In
fact we're working on partnering with
Perform Better to do a kind of U.S. Tour.

But we're not going to wait until next year to get
this going.

Nope - our first ever PTU live event is all set
for Saturday, October 18th in Chicago.

Oh - and this one is f.r.e.e to all PTU members.

We just opened up the reservation site last night,
so if you haven't already - secure your spot because
this is something you don't want to miss.

Dedicated to growing your business,

Pat

P.S. - The live event is reserved only for PTU
Members, so if you're not on board yet - go to:

http://www.personaltraineru.com

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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Two a Day Will Grow Your Business

Here's a simple way to build your
business that most all trainers ignore.

As part of our Six-Figure 6 program on
PTU fitness pros are expected to add two
new people to their personal network each
day.

2 contacts a day.

60 per month.

730 per year.

Do you think that adding 730 people to your
personal network could help your business?

If only 5% became your client you'd have
36 new clients.

If only 10% joined your bootcamp - 73 new
campers.

If only 2% helped you get a speaking gig - 18
speaking opportunities.

If just 1% percent opened the door to a corporate
opportunity - 7 corporate deals.

So the question is this: "Are you out there
building relationships?"

Don't fall prey to the lure of staying home and
thinking marketing is just sending e-mails,
occasional press releases and trying a direct
mail piece once in a while.

There is NOTHING more powerful than
relationship marketing.

Have a great week!

Pat

P.S. - In case you miss any of the newsletters, you
can find them all at our brand new blog:

http://www.strategicfitnessprofits.com

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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Lessons From NJ & Philly (You Want To Read This)

Now that I've had time to digest everything that we
did at Pam & Jason's gym in Philly and Zach's gym
in New Jersey, I wanted to give you three lessons
that ALL fitness pros could benefit from based on
their businesses:

1. Low overhead is a must.

Pam & Jason's current gym is in a garage. 1000 sq.
ft.. This equals low rent. They have a lot of equipment,
but it's all 'no frills' stuff that probably all together
costs less than 2 new treadmills.

Zach is in a building that he shares with a garage.
All of his equipment is used and mostly from
Craigslist. Heck, he doesn't even turn the AC on
unless it's sweltering hot.

We're designing our youth fitness franchise with
these same concepts in mind (we will probably
recommend the AC is on a bit more than Zach
does) because it's not what you make - it's what
you keep.

2. Systems can be simple.

Everyone thinks business systems are something
along the lines of rocket science. They certainly
don't have to be. Zach had his daily checklist
for his coaches handwritten on notebook paper
in a plexiglass stand on his desk. But it works.

His coaches follow the plan and his business runs
like clockwork.

Pam & Jason's systems are a little fancier - they're
typed and in a 3 ring binder. All they did was
document what they do on paper.

Don't overcomplicate the process of creating
systems for your business. When ever you do a
task, write down the steps that you took to get it
done. That's it.

3. Multiple streams of income.

Because both gyms are exclusively group training
it leaves a lot of time for them to do other things
to generate revenue.

Pam & Jason have products, a membership site,
off -site corporate programs and do seminars both
on and off site.

Zach has products, a membership site and his
certification - all this while he's still teaching
school full-time (which ends in January since
he's 'killin' it' in his fitness business.)

Think of all the different possibilities you could
have as side revenue streams to a group style
training biz:

:: Infoproducts
:: Membership sites
:: Supplement sales (Prograde was designed for this)
:: Seminars / workshops
:: Corporate programs
:: Off site training programs
:: A Send Out Cards Business ;)
:: Consulting / Coaching

There are plenty of others, but that gives you an
idea.

One more thing about these guys - they invest in
their education. They've both been coaching clients
of ours for a long time, Pam & Jason came to KY
for coaching, they both paid for us to come to their
gyms and they both jumped in our $749 a month
Mastermind Group the minute we offered it. But
they invest in their businesses like some people
invest in stocks - except they get a much better
return.

So take these lessons and over the weekend think
about how you can apply them.

Have a great weekend!

Pat

P.S. - You probably didn't hear about our $749 / mo.
Mastermind Group because it sold out to current
clients before we opened it to the public. But don't
sweat it, we have a couple other coaching opportunities
coming soon that are going to make a lot of fitness
pros a LOT of mo.ney. But it all starts with PTU, so
if you're not there yet - join today:

http://www.personaltraineru.com

.

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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What A Week!

I'm finally back in KY after heading to
the Ryan Lee Bootcamp, holding an
IYCA seminar and doing consulting
with Pam MacElree and Jason Brown
in Philly then Zach Even-Esh in NJ.

Honestly, I'm tired but the week couldn't
have been better!

See, working with people like Pam, Jason
and Zach is great because they all take a lot
of action.

With a lot of fitness pros it goes like this:

Ready, Aim, Aim, Aim some more...oh -
maybe I'll do this instead.

With these guys it's more like:

Ready, Fire, Aim!

Our job becomes a lot more like steering
them in the right direction rather than having
to motivate them to do something.

Hopefully, with the success these guys and
many others have achieved, fitness pros that
haven't always been 'action oriented' in the
past will go ahead and take the plunge and follow
their dreams.

I met so many people at the bootcamp that were
motivated to accomplish big things and have
big ideas. Some truly great ideas.

But the key to whether they reach their goals won't
be how great their idea was.

It will be the amount of action they take.

So if there is something you want to accomplish:

Opening your own facility.

Launching your own bootcamp.

Creating your own product.

Whatever it is - make sure that you are taking
action to get there each and every day.

Once you do, send me over the results.

I love success stories.

Dedicated to your success,

Pat

P.S. - The best group of action oriented trainers
in the world is right here:

http://www.personaltraineru.com

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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A Day With Zach

Today we're going up to New Jersey to work
with Zach Even-Esh.

Zach gets as much done as anyone in the
industry. He's constantly launching new
products, opened his own gym, has a membership
site and even launched his own certification.

Did I mention that he also is a full time
high school teacher?

Oh - and has a family with 2 kids?

So when people tell me they don't have time
to work on their business - I have a hard
time swallowing it.

Really, in most cases they just choose not
to make the time.

See, we pay for what we truly value with our
time.

Zach values building a business that will give
him security and fr.eedom.

So he's worked his butt off and now he's getting
ready to resign form his teaching job, he's taking
more vacations and his family has financial security.

If you really, truly want something - get it.

Make it happen by giving it the time and attention
necessary.

If you want to open your own facility or launch
your own bootcamp - do it.

Do the work and build the business and the life
you want and deserve.

I know I've harped on it a lot lately, but I'm sick
and tired of watching personal trainers settle for
less than what they truly want.

Make today the day that you do what Zach did
and decide not to settle anymore.

Dedicated to your success,

Pat

P.S. - By the way - if you want some incredible
ideas for workouts that you can use for your
bootcamps or small group sessions (you are doing
some sort of group training, right) - Zach is the man.

He's just created a $1 for 1 week trial at Underground
Strength Coach so you can see what I'm talking about:

http://UndergroundStrengthCoach.com

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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Perfect is not a requirement

I mentioned a while back that we're in Philly
with Pam MacElree and Jason Brown as they
get ready to move to a bigger location.

One of the things that they did - which I
absolutely LOVE - is they opened their
first gym without waiting around for everything
to be perfect.

The gym they built their ultra successful business
in is too small, has no parking, isn't visible
from any major road and in all honesty - is
pretty much tucked away in a garage that you'd
never imagine could house the best gym in Philly.

But they recognized something that most people
ignore:

People taking ACTION with an imperfect plan
or situation ALMOST ALWAYS beat people who
wait for everything to be perfect.

I enjoy 'idea people' that always seem to have the
next million dollar plan.

But I don't do business with them.

The people I choose to partner with are 'action
people' that are willing to get after it even if
it means doing a lot of work and making some
mistakes.

I really think that if you wait around for perfect
you'll be waiting forever.

So the next time you have a 'brilliant idea'- put
it into play. If it's a new program - launch it.

If it's a new product - create it.

All of these things you take action won't work
out as planned - but some will. And a lot of times
it just takes that one winner to totally transform your
business and your life.

So go make something happen!

Pat

P.S. - If you want to have Jim, Nick and I helping
you take more action - make sure you're on PTU.

http://www.personaltraineru.com

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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A Wealth Producing Weekend

I just wrapped up at the Ryan Lee Bootcamp
in CT and I have to say - it was the best one
yet.

There were great speakers, a new format that
really seemed to allow for more interaction
between presenters & attendees and a lot of
great content.

I wanted to recap a couple of my biggest takeaways
from the event for you:

:: The personal training industry is definitely
moving in the right direction. At the first bootcamp
3 years ago trainers thinking of themselves as
entrepreneurs were very uncommon. Not the
case anymore.

:: Multiple streams of income are a must. Virtually
everyone I talked to that was doing well had multiple
streams coming in. They might have a bootcamp,
Prograde and an information product. They might
be running a studio and promoting Send Out Cards.

No matter what - they didn't put all their eggs in
one basket.

::Leverage has become a focal point. Bootcamps,
semi-private training, maximizing client lifetime
value - they've all really become more of the rule
rather than the exception.

:: Everyone was hungry for knowledge. People
were asking great, well informed question. It was
clearly a reflection of them already studying a lot
of what's currently out there. PTU, products, TIC,
IYCA material and other business resources out
there. No doubt -the successful invest in education.

:: They are goal driven. Over and over trainers came
to talk to me and ask questions that were directly
tied to achieving specific goals they had.

I thought it was a wonderful event. In fact, Jim, Nick
and I are so convinced these types of get-togethers are
so valuable that we're going to hold a one day event in
Chicago in October for all PTU members.

Oh - and it will be fr.ee to attend;)

I'll give you the details later this week.

OK - off to do some consulting with Jason
Brown & Pam MacElree.

Have a great week!

Pat

P.S. - My good friend Dax Moy has updated
and revised the best goal achievement system
on the market - the Magic 100. Do yourself
a favor and grab it today:

http://www.themagichundred.com/

As you'll notice - no affiliate link...just a
recommendation that will surely make you
more successful.

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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Fight Fire With Fire

I don't know if you happened to catch it
last week, but Kentucky Fried Chicken
announced that they we're moving their
Secret Recipe with 11 herbs and spices
to a new location.

They talked about the heightened security,
hiring a dozen off duty police officers and
a bunch of other things they were doing
to make sure no one got their hands on the
Secret Recipe.

Why am I bothering to mention this?

Because it was the lead story on Yahoo,
MSN and CNN.

Amazing.

Does anyone really think that the people
from McDonald's or Chick-Fil-A was going
to create a plan like they pulled off in the
movie 'The Italian Job' to get their hands on
the Secret Recipe?

I doubt it.

But the people at KFC knew a publicity
opportunity when they saw it and took
advantage of it.

Sadly, most fitness pros never take advantage
of the media by sending out press releases.

I'm not suggesting that if you send out a
few press releases that you'll land on Yahoo's
home page - but you never know.

Brian Grasso sent out a press release a while
back and it got him in Newsweek.

Think that helped his career?

If an opportunity to get some publicity
presents itself - jump on it. If something as
unimportant as moving the Secret Recipe can
land on Yahoo, CNN and MSN - just imagine
what something of value might do.

Dedicated to your success,

Pat

P.S. - My buddy Jim Labadie has made his PT
Media Blueprint available as a bonus when you
join PTU...everything you need to know about
generating publicity!

http://www.personaltraineru.com

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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Off To The East Coast

Nick and I are off to the east coast for the Ryan
Lee Bootcamp, an IYCA Seminar and consulting
visits to Pam MacElree & Jason Brown's gym in
Philly and Zach Even-Esh's gym in New Jersey.

First we're catching a Yankees game with Jim
Labadie and Jayson Hunter tonight in NYC.

The Bootcamp is an awesome experience and
I can honestly attribute a lot of our initial success
to attending the first two Bootcamps.

My eyes were opened to the opportunities out
there that I'd never considered previously.

But the other part of it was just as big - the
relationships that have grown from the
past bootcamps have resulted in:

:: Our partnership with Brain Grasso and the
IYCA along with the upcoming youth fitness
franchise.

:: Our partnership with Jim Labadie that includes
the TIC, PTU, our Send Out Cards business and
a variety of other projects.

:: The product we created with Alwyn Cosgrove,
(www.fitnessbusinessrevoultion.com) which has
generated in excess of 100K in sales.

Those are just some of the bigger things that
have come from networking at the Bootcamp.

Not too bad;)

So if you're attending, make sure you're
networking, meeting people and building
relationships.

If you're not attending, make sure you're doing
the same stuff at PTU. You never know when
you'll build a relationship that turns into a huge
opportunity.

In fact, Jim, Nick and I feel the networking is so
important that we're holding a fr.ee live get together
in conjunction with Club Industry's big convention
in Chicago this October for all PTU members.

I'll give you more details next week, but I can say
it will be on Saturday, October 18th and will be
fr.ee to all PTU members.

Hope to see you at the bootcamp and / or in
Chicago.

Dedicated to your success,

Pat

P.S. - We're buying breakfast for all PTU
members on Sat at the bootcamp. We're holding
a fr.ee live event for members. And those are
just the beginning. If you're not a member of
PTU, change that now so you don't miss out
on what's to come:

http://www.personaltraineru.com

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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Big Picture Thinking

I was hesitant to write this because I didn't
really want to 'bash' anyone - but I thought
it was something you could really benefit
from so I went ahead...so here goes.

Several months ago I referred a local plant
that wanted to build a corporate wellness
center to an equipment vendor I know.

The deal was essentially closed and all he
had to do was write up the paperwork and
collect a commission check of about 10 grand.

After I passed the lead along I never thought
anything else about it until the other day when
the plant contacted me about working with them.

Then I got to thinking...

I referred business to someone that provided them
with more commission that my entire coaching
salary for my first two years as a head baseball
coach.

Not even a thank you.

I know a number of equipment vendors that
would've offered me 20-30% of the commission
for the referral.

Not even a card;)

Make no mistake - no one is required to reward
a referral.

But let's think about this for a second.

I have a relatively large network of fitness pros
from our newsletter, PTU, TIC and out other
offerings that I could potentially refer...

I am the co-owner of the largest youth fitness
organization in the industry...plenty of other
people I could refer...

I'm a partner in a youth fitness franchise that
will certainly be looking for preferred vendors
upon launching in 2009...

Maybe I only referred him a couple more deals
over time worth a few grand.

But maybe I refer a lot of business and we
choose his company as our preferred vendor
for our franchise. That could be worth hundreds
of thousands to him in commission.

Think I'll be referring more business there?

Nope...too many other vendors in my network
that treat me better.

So the lesson I was reminded of and hopefully
you're reminded of too is this:

When you interact with a client, prospect, JV
partner or member of your network - don't make
choices thinking only of the short term
ramifications.

Think about the lifetime value of those relationships
and what they could potentially be.

Or just treat people the way you'd want to be
treated...the result will usually be the same.

You never know what treating someone well
might mean for your business.

Dedicated to your success,

Pat

P.S. - If you want to learn how to build
raving fans in your business, check out:

http://www.megamarketingforfitness.com

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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Baby Steps to Success

It's been about a month since we launched
the Six-Figure 6 at PTU and the results have
been incredible.

Now don't get me wrong, no one has added
100K to their income in 4 weeks or anything -
that's not what I mean.

The daily progress that so many personal trainer
are achieving is what I'm talking about.

Trainers are posting every day about extending
their network, creating joint ventures, lining
up speaking engagements and a variety of
other things that are growing their businesses
on a daily basis.

Heck, a lot of them are upset if they don't get a
'perfect score' each day.

They've used this relatively system exactly as
we hoped they would...as something to hold
them accountable and ensure they are doing
the 'little things' that add up and turn an
ordinary business into an extraordinary one.

See, that's where the magic is - in doing the
little things.

Not procrastinating...not saying you'll do it
tomorrow.

If you do the little things day in and day out
you'll look up and see that you have accomplished
more than you could've imagined in a relatively
short period of time.

A few weeks ago I was trying to consolidate all
the articles I've written in the past 3 years into
one file.

I really had no idea how many I'd written...I figured
it had to be 40 or 50.
So I started counting.

I quit counting when I got to 200;)

I'd have never guessed it was that many,
but that's because I write a little most every
day.

If you do a little work ON your business every
day I think you'll find it adds up pretty quick too.

Dedicated to your success,

Pat

P.S. - If you haven't started using the Six-Figure 6,
it's located at the fitness industry's best spot for
successful pros: http://www.personaltraineru.com

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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Who Shapes Your Life?

Unless you shape your life, circumstances will
shape it for you.

Achieving the life you want requires work, sacrifice,
investment, and persistence.

Strangely, most people don't ever bother getting
specific about what they want.

Hard to reach a destination if you don't know where
it is.

If others have already achieved what you're trying
to - study them and follow their blueprint.

It really doesn't matter where you're starting from...

...only where you want to go.

Have the self-confidence to challenge your current
situation. I'm convinced that if the want is big enough,
you can do almost anything.

Here's a key tip to making those goals happen:

Write them down.

Only three percent of people have written goals and
only one percent review those written goals daily.

Be a 'one percenter.'

There's no sense in working as hard as you do if
that work isn't moving you in the direction you
want to go.

So write down those goals and have a great week
making them a reality.

Dedicated to your success,

Pat

P.S. - Speaking of shaping your own life, my buddy
Jim Labadie has a must see video on this very topic
at: http://tinyurl.com/missedchances

Check it out!

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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Let The Party Begin

Holly's off to Orlando and Tyler and I
get to hang out all weekend and watch
football.

Lots of great games Saturday and the big
Ohio State vs USC game to cap it off
in the evening.

With mom out of town, Tyler will be
staying up past his bedtime to watch it.

Hope she's not reading this;)

She's going to Florida to begin a killer
coaching program that I suspect will
take her business to the next level.

In fact, it might give her the tools she
needs to ramp things up about a dozen
levels.

See, I truly believe that no one gets to the
top on their own.

And no one gets there without a coach.

Tiger Woods is the best golfer in the world.

He's got a coach.

Michael Phelps.

He's got a coach.

Really, I can't think of anyone that has
achieved anything significant without a mentor
or a coach.

See, I don't ever think it's a matter of whether you
can afford a coach.

It's more like 'can you afford not to have one?'

We all need an objective opinion.

A different perspective.

Not to mention another brain that might just have
more or different experiences stored in it;)

So Holly's off to start her 12 month coaching
program. I'll keep you posted on how it
translates to her business growth.

Heck, if it goes REALLY well, I'll invite you
to my early retirement party;)

Have a great weekend!

Pat

P.S. - If you want coaching from Jim, Nick and
me, all you have to do is invest a buck at PTU.

http://www.personaltraineru.com

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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The Two Hurdles You’re Facing

We interact with hundreds of fitness pros
on a regular basis through the TIC, PTU
and our other programs and one of two
things always seems to be what's standing
between their real business and their dream
business:

1. A consistent stream of new clients.
2. A systematic approach to running their
business.

If you need generate more clients, the solution
is usually to identify who you're target market
is and to get at least 5 different lead generation
systems in play.

Most trainers don't use more than 2 or 3. If you
have 5 in play and have identified a legitimate
target market, you're almost assured of a steady
flow of new clients.

If you need systems, the solution usually starts
with documenting all of the tasks you currently
perform. Document every step of each task in
detail. Then you can review what you've laid
out and test new variables - be it new scripts,
new offers or anything else that might improve
your business.

Neither of those are complete, detailed answers -
they're only starting points to get you moving.

Because regardless of if you need better marketing
or better systems - neither of them happen without
more action.

So get to it and start bridging that gap between where
you are and where you want to be.

Dedicated to your success,

Pat

P.S. - If you want a detailed way to get more clients,
you're solution is here:

http://www.megamarketingforfitness.com

If you want everything you need to systematize
your business, your solution is here:

http://www.ptbusinessactionplan.com

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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You Learn Something New Every Day

Recently, one of the top marketers in the
world, David Frey, became a contributor on
PTU.

His first post taught me a simple way to
build a local e-mail list that I'd never thought
of.

So simple, but so smart.

About a week prior to that I had a door to door
salesman give me an idea for generating new
business for our health club.

Every day in between there was at least one or
two other lessons.

I read a lot.

I'm on PTU a lot.

I talk to some brilliant people.

And I just 'observe' a lot and try to make
connections.

Every day I'm trying to learn something new...

...and you should be too.

Hopefully I'm helping with that.

I'm sure PTU can too.

If you want to get from where you are to where
you want to be, you need two things:

Education and Action.

Make sure you're taking care of both on
a daily basis.

Dedicated to your success,

Pat

P.S. - What to learn David Frey's local e-mail
list builder? It's right here:

http://www.personaltraineru.com

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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Are You An Expert?

You are if someone else says you are.

When I was still training, the local newspaper
ran a feature article on me.

The next day, the recreation director at Ft. Knox
military base contacted me about brining our
company on base to run all of their personal
training and group fitness.

Was I any better a fitness professional that the
week before?

Nope.

But the media appointed me an 'expert' and that
drew his attention.

Our business partner Brian Grasso has been in
Newsweek and about every other media outlet
you can imagine.

Think that helped open doors for him and the
IYCA that might not have otherwise been
opened?

You bet.

As our other business partner Jim Labadie teaches
in his fitness presentations products and publicity
products - you can be positioned as an expert by
the media or by a group that has asked you to speak.

Once they put you on stage they're essentially saying
you're an expert.

So, are you sending out press releases to get in the media?

Are you contacting people to line up speaking gigs?

If not, you should be.

Heck, we teach both of those as part of the Six-Figure 6
on www.personaltraineru.com.

They're that important.

I'm sure you're probably very good at what you do.

Now go get someone else to say it and position
you as an expert.

Dedicated to your success,

Pat

P.S. - A great example of this in action:

Our friends, PTU members and longtime coaching
clients Jason Brown & Pam MacElree are up for best
Gym in Philly again. They won last year, and
hopefully will again this year. I'd really appreciate
it if you'd help them out and vote for them here:

http://myfoxphilly.cityvoter.com/crossfit-philly/biz/12224

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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Anti-Marketing At It’s Finest

Over the last couple of weeks we've had twelve
(12) inquiries about business coaching.

You know what?

We don't even market business coaching.

In fact, we took the business coaching page
off of the Fitness Consulting Group site.

So how do we get inquiries about something
we're not even trying to sell?

Two reasons I'd guess:

1. Relationships.
2. Overdelivering.

100% of the inquiries have come from TIC
members, former coaching clients and customers.

We've built relationships with these 12 people
and really tried to over deliver to them (and you
too.)

Because of this, they came to us when they wanted
more assistance. Hopefully, for them we've become
their trusted fitness business resource.

Hopefully you're doing the same thing with the
people that you currently and previously work with.

When they need help with anything fitness related,
they come to you first.

There is no one thing that you can do to make
this happen - but my suggestion to you is to
treat every interaction you have with your
network as if you want them to view you as
their trusted fitness resource.

Dedicated to your success,

Pat

P.S. - If you want to develop a business that
produces these types of raving fans, you should
check this out:

http://www.fitnessbusinessrevolution.com

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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Without Even Trying

I got a call from the human resources
director at a local plant last week asking
about me coming and doing some personal
training at their new corporate fitness facility.

She said I came highly recommended as a
personal trainer.

Kinda funny when you think about it. I haven't
trained clients regularly since 2005.

Well the deal she offered was to come out
to their facility and do about 100 hours of training
for 5K.

That may or may not sound like a good deal to
you, but from where I come from 5K deals are
still pretty cool.

I told her we could certainly refer someone to
handle the sessions if she wanted, but I couldn't
commit to 100 hours.

She said whatever I suggested she'd go with - the
deal was pretty much up to me.

So why did some HR director get my cell phone
number, call twice (honestly, I forgot to call her
back the first time) and offer me this deal without
even shopping around.

It happened because about a year ago I gave one
of their staff members a look at our Fr.ee Motion
equipment and helped him figure out what they
needed to outfit their facility.

Me helping out that guy a year ago, with no
charge - essentially placed a 5K in my lap.

Not to mention it hand delivered a 100K order
to my Fr.ee Motion rep. (He didn't do a good job
with saying thanks for the referral. It probably
made him 10K...no more referrals for him.)

Did I know that helping him would result in this
opportunity?

Not at all. I just felt like helping him out was the
right thing to do.

Sound like relationship marketing to you?

Me too.

So make sure you're treating the people you
meet the way you'd like to be treated. You never
know what will come from it.

Dedicated to your success,

Pat

P.S. - You want dozens of other marketing
strategies, tactics and tools? They're ALL
right here:

http://www.megamarketingforfitness.com

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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17 Clients = 3 Mil?

PTU and UBS Mastermind Group Member Greg
Justice is one of the best examples I've
ever seen of a fitness pro who truly understands
the concept of maximizing the lifetime value of
his clients.

One of the first times I talked to Greg he
told me that he has 20 core clients and 17
of the 20 have been with him for 20 years.

20 years...let's do the math.

Let's assume that each client is worth $750
per month, which is probably conservative.

$750 x 17 = $12,750 per month.

$153,000 per year.

20 Years of that...

...$3,060,000.

Those 17 clients have been worth roughly 3
mil.lion dol.lars to Greg.

Imagine if you could have a core group of
clients like that. A group that were to bedrock
of your business and referred to you, opened
doors for you and stayed with you for that long.

How much different would your business be?

It's probably not realistic to expect clients to
stick around that long as there are a lot of variables
in play ranging from them having that type of
income to continuing to live in your community -
but it's certainly something to shoot for.

For Greg - each of those clients is worth about
$180,000.

What would you do differently to attract and keep
clients if they were going to be worth anything
close to that amount to you?

Would you send them birthday cards and know
all their kids names?

Would you no longer take them for granted?

I'm not suggesting that you don't do a great
job with your current clients.

I'm asking you that if you knew that they might be
worth 180K to you, would you do anything differently?

If so, I'd suggest you go ahead and make those changes.

I suspect your client's lifetime value will soon start
creeping closer to that mark Greg has set.

Dedicated to growing your business,

Pat

P.S. - We've asked Greg and several other successful
fitness pros to contribute content to PTU so you can
model their success. Check it out at:

http://www.personaltraineru.com

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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Do you like what you do?

Ask yourself:

'Are you having fun?'

'Do you enjoy what you do?'

'Do you have aspects of your business that you
just can't stand?'

'Are there parts of your business you'd spend
all of your time on if you could?'

If you want to really, truly be successful these
are questions you have to know the answers to.

You need to build your business so that you
spend more of your time doing the things you
like and less of the things you don't.

I'm not saying that you can exclude all of the
things that you're not in love with doing.

Not at all.

What I am saying is that if you build your
personal job description so that it allow you
to spend more time doing what you do best.

Find people to compliment what you do and
are equally adept at doing the things you don't
like to do.

Let me give you an example:

I do not like doing 'tech stuff' at all...and
honestly - I'm really bad at it.

I do think I could probably figure some of
it out - but my time is far more valuable if
I'm building systems, doing marketing, writing
or even doing sales training for our staff.

Because of this, I outsource ALL things
technical.

If you know that you need to make a lot
of phone calls - be it to prospects, follow
up calls, calls to businesses or anything like
that - and you don't particularly enjoy that
part of your business - hire someone to do it
for you.

If you find someone who's just as good at making
those calls as you are at what you do - then your
business is going to grow and grow fast.

So start looking at how you spend your time - and
how you'd like to be spending your time.

Then start modifying your business accordingly.

Dedicated to growing your business,

Pat

P.S. - If you want to mastermind with the best
group of fitness pros on the planet and learn more
about this and dozens of other things you can do
to grow your business, join PTU at:

http://www.personaltraineru.com

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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Fishing For Clients

I'm often asked what the best way to generate new
clients is.

That's easy - the best way to generate new clients
is to do a variety of things.

I've yet to see a great business built just off of
direct mail or off of radio or any other one type
of marketing.

Better to have several ways to generate leads.

If you want to generate 30 clients for your bootcamp,
you could probably generate several from public
speaking, a few more from a press release, some
from door hangers or lead boxes, another group
from reaching out to your network and maybe even
a few from the internet.

However, if you rely on just any one of those you'd
probably fall short.

Eventually, you might be able to get to a referral
only business - but that's still probably going to
require some referrals being generated through
mailings, some from an online newsletter, some
from face-to-face requests and a few from contests
or other short term promotions.

In spite of the fact that I live in Kentucky, I am
not a fisherman - but I do know this:

If you want to catch a lot of fish fast you need to
do two things:

1. Go where the fish are biting.
2. Have a lot of lines in the water.

Do the same thing in your business if you want to
develop a successful marketing system.

Go where the clients are.

Use a variety of ways to reach them.

Dedicated to your success,

Pat

P.S. - I recently added an audio about low cost marketing
strategies at PTU. Just one of the several new resources
added last week. Check it out at:

http://www.personaltraineru.com

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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Are you getting closer?

I've often said that with each passing day and with
each choice you make you are either getting closer
to or further from your goals.

On the surface I'm sure we all feel like we get this,
but my experience is that most people don't make
much, if any progress toward achieving their goals.

That's why we came up with the Six-Figure 6 for
members of PTU.

We wanted a system to guarantee that members
were moving closer to their business goals each
and every day.

We came up with 6 small tasks to be performed
on a daily basis and 6 more to be performed on
a weekly basis that - if completed - would
GUARANTEE that the members were moving
closer to their goals.

See, that's how it really works. There isn't a
magic direct mail campaign or single internet
trick that is going to propel you to success.

You're going to get there by moving closer every
day with a series of choices and actions.

So, if you're willing to do the work (a lot of people
aren't) - dedicate 30-60 minutes a day to working
on your business and performing actions that move
you closer to your goals.

If you want to grow a personal training business,
the Six-Figure 6 is a perfect system for this.

If you're trying to build an internet empire or
grow a health club, you probably need to modify
it a bit.

But either way - use or develop a systematic
plan and execute it day after day.

Before long some of those goals will be realities.

Dedicated to your success,

Pat

P.S. - The Six-Figure 6, along with the greatest
group of successful fitness pros on the planet, can
be found at http://www.personaltraineru.com.

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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Making a First Impression

Since I moved to Kentucky five years ago
I've never really settled in and treated things
like it was 'home.'

I've really always still considered Ohio home
and treated it accordingly from rooting for the
OSU football team to keeping my same doctor
and dentist.

Finally, I decided I needed a local dentist so
I researched who was taking patients and found
someone that seemed to be worth trying out.

I scheduled an appointment and the receptionist
was friendly and personable - and fit me in pretty
quickly.

When I got to the office on Thursday I was
immediately taken in for my cleaning - zero
minutes in the waiting room in spite of being a
few minutes early.

I looked around the office and am pretty confident
in saying it was the nicest dentists office I've ever seen.

After the battery of x-rays, the hygienist started
the cleaning - but not before she turned the flat
screen TV in front of me to my preferred channel.

While performing the cleaning she asked a variety
of questions about me, my family, what I do for a
living, etc.

All the friendly 'get to know you stuff.'

At the end of the cleaning, the dentist came in
to do the customary 'once over' before I was done.

He started by greeting me by name, extending a
sincere Thank You for coming there and then talking
about everything from what I do to what brought me to
KY.

About 5 minutes before we were finished, the
Receptionist that actually scheduled me came in
to introduce herself and thank me for coming as
well.

The doctor thanked me again, then gave me his personal
e-mail that he said he could retrieve on his Blackberry
in case I needed immediate assistance.

I scheduled my next cleaning - but made a point
to ask if they were a new practice and aggressively
looking for new patients or if they were close to
capacity.

She said that they had just built a new building
to be able to take more patients because in their
old office they had reached capacity.

You may not care at all about my little story - but
really you should.

See, this office got an opportunity to acquire a
new patient...a new patient with a family.

They did everything they could possibly do to
make me feel welcomed and appreciated.

They made an experience that most people don't
really care for, actually pretty enjoyable.

They also took notes on me as a person, so that
the next time I come in - I'm certain that they'll
ask me how Holly & Tyler are.

So I really hope you take from this what I did:

1. Find ways to 'lock in your new clients' and
turn them into raving fans.

2. Find ways to continually enhance your client
experience.

If you do both of these, you'll soon be having to
expand to accommodate your overflow of business
too.

Have a GREAT Labor Day!

Pat

P.S. - Wouldn't it be cool if you had enough
impact on your clients that they felt compelled
to tell all their friends about you like I'm doing
right now? Maybe you already do - but you
certainly can and should be working toward that
in your business.

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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