Ever Ride Piggyback?

One of the easiest ways to grow your business
cost effectively is to piggyback other people's
relationships.

Let me give you an example:

Back when I was working with baseball players
I offered to do 1 hour, low cost clinics for youth
teams as a paid lead generator.

I met with each group for an hour, delivered a ton
of value and left each clinic with a couple of clients
and a dozen leads.

I did this with 30 teams in 36 day and ended out
making more mon.ey in the next four months than
I'd ever made in a full year prior to that.

When Tyler had baseball tryouts a few weeks ago
at a local baseball academy there were about 200
young baseball players coming in and out of the
facility over about 5 hours that day.

If it were me I'd have offered every last one of
them a fr.ee or low cost (maybe $5 to get them to
reserve a spot) clinic.

At least 33% would have taken the offer. Maybe twice
that as the parents in this league seem pretty involved.

So 70 leads coming to my clinic - no way I don't get
20-40 new athletes depending on what I want to offer.

The academy didn't even collect names, let alone
make an offer.

No wonder their business is a fraction of what it was
when I first came in contact with them 7 years ago.

If you work with kids, there are tons of opportunities
to piggyback camps and sporting events in the summer.

Here is a partial list of the summer camps here in Louisville
this summer:

http://datacenter.courier-journal.com/community/summercamps/

Think a few of them might be interested in a guest
speaker on youth fitness? I guarantee it.

So go out and find people, orgs or businesses that
have relationships with your target market and
piggyback what they're doing...it's an easy, low cost
and super effective way to grow your business.

Dedicated to your success,

Pat

P.S. - Youth Fitness is the fastest growing segment of
the entire industry. In fact Club Business International
just asked me to contribute to an article talking about
just that. If you're not working with this market, get in
now before the clubs really catch on and beat you to it.

http://iyca.org/fitspecialist1.html

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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