Members just to see how things were going with his
camp.
This is pretty common - we all call BCBP members as we
want to make sure they're getting a lot from the program.
Usually the call goes like this:
I ask how thing are going. The camp owner says things
are going great or they have a question about one
specific thing that they need a bit of help with.
Well, this call was a bit different. The fitness pro
I was talking to said all the marketing strategies
we've offered were working like crazy in the
beginning but they'd not been as effective lately.
Then he asked me what I'd do if I was in his shoes.
Before I tell you what I told him - here are a couple
things you need to keep in mind:
1. He's an incredible coach. He gets great results
for his clients.
2. He has great relationships with his clients.
Knowing this, I said: "I'd go back to all of my prospects
and personally call each one. I'd basically ask them
about their goals, their pains and struggles, what's
worked and what hasn't - and then I'd tell them how
I could help them."
See, he - like many fitness pros - had gotten a little
to dependent on newsletters and emails.
Not enough personal contact.
In my mind, each of those prospects is potentially
a long term client and maybe even potentially a
raving fan. Financially, a relationship with them
could be worth thousands of dol.lars.
For them a relationship with you could be life-changing.
Better health, improved self-esteem, weight loss, more
confidence and any number of other benefits.
Isn't all that worth a phone call?
If you're having trouble getting people you meet to
show up for fr.ee trials or are struggling to convert
prospects - just take a more personal approach.
Give them a taste of the attention they'd receive as
your client.
My guess is that they'll fall in love with this personal
approach. I think you will too.
Dedicated to your success,
Pat
P.S. - If you haven't signed up for Fast Track To Fitness
Mil.lions, don't wait another minute. This is an event
you DO NOT want to miss.
http://www.FastTrackToFitnessMillions.com
Fitness Consulting Group
PO Box 1539
Elizabethtown, KY
42702-1539
US
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