How Are You Positioning Yourself?

In one of the first infoproducts I ever did, Fitness
Riches, my good friend Stephen Holt wrote a
great chapter on positioning.

To paraphrase just a bit of what Stephen touched
on - positioning is the ultimate method of pre-selling
prospects before you ever meet them.

If you position yourself as an expert, clients will come
to you instead of you chasing them.

Sounds great, huh?

So how do you position yourself as a expert?

:: Write articles for magazines
:: Write articles online
:: Write for trade publications
:: Start doing public speaking
:: Get in newspapers, on the radio or on TV
:: Get recognized for your achievements

We talk about writing, public speaking and
getting in the media all the time. In fact, Jim's
done the industry's best selling products on those
very topics.

But we haven't really discussed getting
recognized for your achievements.

Basically, getting nominated for or achieving awards.

I used to leverage my accomplishments in baseball
all the time.

When we led the country in stuff - I sold recruits on it.

When some little website named me small college
coach of the year - it went into recruiting letters.

So are you trying to get awards or recognition?

You should be.

In fitness riches Stephen talked about going to your
certification organization's site and seeing how they
accept nominees for Trainer of the Year.

Brilliant idea.

Even if you don't win, PT of the Year Nominee will
certainly gain you some local media attention and
separate yourself from the competition.

Newspapers and other local orgs often give 'Top
Fitness Expert', 'Top Gym' or 'Top Small Business'
awards.

You need to apply.

You should be working for any positioning edge you
can get. It will make your marketing and selling a
whole lot easier;)

Dedicated to your success,

Pat

P.S. - Fellow subscriber and PTU member Kelly
Charette is up for a fitness model award that will
certainly help her positioning. If you get a chance,
do me a favor and head over to help her win.

www.worldphysique.com/fmcon10.html

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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