Lessons From NJ & Philly (You Want To Read This)

Now that I've had time to digest everything that we
did at Pam & Jason's gym in Philly and Zach's gym
in New Jersey, I wanted to give you three lessons
that ALL fitness pros could benefit from based on
their businesses:

1. Low overhead is a must.

Pam & Jason's current gym is in a garage. 1000 sq.
ft.. This equals low rent. They have a lot of equipment,
but it's all 'no frills' stuff that probably all together
costs less than 2 new treadmills.

Zach is in a building that he shares with a garage.
All of his equipment is used and mostly from
Craigslist. Heck, he doesn't even turn the AC on
unless it's sweltering hot.

We're designing our youth fitness franchise with
these same concepts in mind (we will probably
recommend the AC is on a bit more than Zach
does) because it's not what you make - it's what
you keep.

2. Systems can be simple.

Everyone thinks business systems are something
along the lines of rocket science. They certainly
don't have to be. Zach had his daily checklist
for his coaches handwritten on notebook paper
in a plexiglass stand on his desk. But it works.

His coaches follow the plan and his business runs
like clockwork.

Pam & Jason's systems are a little fancier - they're
typed and in a 3 ring binder. All they did was
document what they do on paper.

Don't overcomplicate the process of creating
systems for your business. When ever you do a
task, write down the steps that you took to get it
done. That's it.

3. Multiple streams of income.

Because both gyms are exclusively group training
it leaves a lot of time for them to do other things
to generate revenue.

Pam & Jason have products, a membership site,
off -site corporate programs and do seminars both
on and off site.

Zach has products, a membership site and his
certification - all this while he's still teaching
school full-time (which ends in January since
he's 'killin' it' in his fitness business.)

Think of all the different possibilities you could
have as side revenue streams to a group style
training biz:

:: Infoproducts
:: Membership sites
:: Supplement sales (Prograde was designed for this)
:: Seminars / workshops
:: Corporate programs
:: Off site training programs
:: A Send Out Cards Business ;)
:: Consulting / Coaching

There are plenty of others, but that gives you an
idea.

One more thing about these guys - they invest in
their education. They've both been coaching clients
of ours for a long time, Pam & Jason came to KY
for coaching, they both paid for us to come to their
gyms and they both jumped in our $749 a month
Mastermind Group the minute we offered it. But
they invest in their businesses like some people
invest in stocks - except they get a much better
return.

So take these lessons and over the weekend think
about how you can apply them.

Have a great weekend!

Pat

P.S. - You probably didn't hear about our $749 / mo.
Mastermind Group because it sold out to current
clients before we opened it to the public. But don't
sweat it, we have a couple other coaching opportunities
coming soon that are going to make a lot of fitness
pros a LOT of mo.ney. But it all starts with PTU, so
if you're not there yet - join today:

http://www.personaltraineru.com

.

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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