Adapt…Or Else!

Recently, Jim, Nick and I were discussing how

so many niche publications were transitioning

from exclusively print magazines to either offering

an online option or going exclusively to a

downloadable version.

Fitness Management

Fitness Business Pro

Personal Fitness Professional

Even my favorite Ohio State Football magazine,

Bucknuts, is going exclusively digital.

Why are these magazines moving away from the

model that has worked in the publishing industry

for over 75 years?

Simple...the old way doesn't work like it used to.

They're adapting to the new way we go about getting

our information - because if they don't, they'll likely

die.

I have to imagine it's been a huge ordeal for these

somewhat large companies - but they did what had

to be done.

For us, as small businesses - change still isn't usually

fun, but it's easier.

We can be agile and move with what the market wants.

But just because we can doesn't always mean we do.

Right now the market for fitness is different - way

different - than it was 4, 3 or even 2 years ago.

Actually - it's changed quite a bit in just the last

12 months.

Are you adapting?

Hopefully you are - but if you aren't help is on the

way. I'll be talking about what you need to do to get

on the 'fast track' all week.

Get ready for some fun - and profits!

Pat

P.S. - We're also getting ready to open the doors

for our first ever Fast Track To Fitness Mil.lions

Live event later this week...a 3 day extravaganza

that's going to change a lot of fitness pros' lives.

You can grab a spot on our early notification list

and learn more here:

http://www.patnickandjim.com

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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