convinced that it's all who you know.
I'm doing a talk today at the IYCA Summit on
building youth fitness profit center and I'll be
talking about how I'd do it here in Louisville
since I just moved here and only know about
12 people in town.
How would I get started...I'd network.
I'd ask every person I do know if they're
involved in any of the youth sports orgs or if
they know
someone who is.
I'd ask them if their church had any youth sports
leagues and if so, could they introduce me to
people involved.
I'd get in touch with the local youth sports
league directors. In fact, when we took Tyler to
sign up for baseball a couple of weeks ago, when
they asked me if I'd ever coached before and I
mentioned I had...before you knew it they were
trying to get me to do clinics and help with
tryouts.
Pretty quick way to build that network;)
So get involved...go to games, meet coaches and
don't miss out on your biggest marketing
tool of all relationship building.
I think that if you become a super networker, do
some public speaking (group networking),
toss in some publicity (fr.ee press releases) and
figure out some local online marketing - your
'client getting' problems will forever be solved.
Notice I didn't mention direct mail, ads or
anything else that costs a bunch of muney.
So go get to know some folks and watch your
business grow.
Dedicated to your success,
Pat
P.S. - Chris McCombs is about to open the doors
up for 75 new members to his Market Annihilator
program. I think I cover the networking thing
well.
Jim is awesome at public speaking and publicity.
Chris is the go to guy for generating leads
online.
So if you want to learn more about the MA
program, check out the program overview he put
together here:
Fitness Consulting Group
PO Box 1539
Elizabethtown, KY
42702-1539
US
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